Grubhub Expands Delivery Services with Olo Dispatch to Support Merchants Across Direct Ordering Channels
Grubhub and Olo have expanded their partnership by integrating Grubhub with Olo Dispatch, enabling restaurants to outsource delivery for orders placed through their own websites and apps. This builds upon their existing collaboration where Grubhub orders are sent directly to restaurants' point-of-sale systems via Olo Rails.
Olo Dispatch's automated matching technology selects optimal service providers based on price, timing, and availability, allowing restaurants to deploy delivery at a national scale while maintaining direct customer relationships. The integration complements Grubhub's existing On-Demand Delivery and Supplemental Delivery services.
The partnership aims to help merchants manage delivery operations more efficiently, reduce costs, and meet growing customer demands for digital ordering and delivery across both third-party and owned channels while providing more earning opportunities for Grubhub's delivery partners.
Grubhub e Olo hanno ampliato la loro partnership integrando Grubhub con Olo Dispatch, consentendo ai ristoranti di esternalizzare le consegne per gli ordini effettuati tramite i propri siti web e app. Questo si basa sulla loro collaborazione esistente, in cui gli ordini di Grubhub vengono inviati direttamente ai sistemi di punto vendita dei ristoranti tramite Olo Rails.
La tecnologia di abbinamento automatizzato di Olo Dispatch seleziona i fornitori di servizi ottimali in base a prezzo, tempi e disponibilità, consentendo ai ristoranti di implementare consegne su scala nazionale pur mantenendo relazioni dirette con i clienti. L'integrazione completerà i servizi di Consegna On-Demand e Consegna Supplementare già esistenti di Grubhub.
La partnership mira ad aiutare i commercianti a gestire le operazioni di consegna in modo più efficiente, ridurre i costi e soddisfare le crescenti richieste dei clienti per ordinazioni e consegne digitali su canali sia di terze parti che di proprietà, offrendo ulteriori opportunità di guadagno per i partner di consegna di Grubhub.
Grubhub y Olo han ampliado su asociación integrando Grubhub con Olo Dispatch, lo que permite a los restaurantes externalizar la entrega de pedidos realizados a través de sus propias páginas web y aplicaciones. Esto se basa en su colaboración existente, donde los pedidos de Grubhub se envían directamente a los sistemas de punto de venta de los restaurantes a través de Olo Rails.
La tecnología de emparejamiento automatizado de Olo Dispatch selecciona a los proveedores de servicio óptimos en función del precio, el tiempo y la disponibilidad, permitiendo a los restaurantes implementar entregas a escala nacional mientras mantienen relaciones directas con los clientes. La integración complementa los servicios de Entrega On-Demand y Entrega Suplementaria que Grubhub ya ofrece.
La asociación tiene como objetivo ayudar a los comerciantes a gestionar las operaciones de entrega de manera más eficiente, reducir costos y satisfacer la creciente demanda de los clientes por pedidos y entregas digitales a través de canales tanto de terceros como propios, al tiempo que ofrece más oportunidades de ganancias para los socios de entrega de Grubhub.
그럽허브와 올로는 자사 웹사이트와 앱을 통해 주문한 음식의 배달을 외부 서비스로 아웃소싱할 수 있도록 올로 디스패치와 그럽허브를 통합하여 파트너십을 확대했습니다. 이는 그럽허브 주문이 올로 레일스를 통해 식당의 판매 시점 시스템으로 직접 전송되는 기존 협업을 기반으로 합니다.
올로 디스패치의 자동화된 매칭 기술은 가격, 시간 및 가용성을 기준으로 최적의 서비스 제공업체를 선택하여, 식당이 고객과의 관계를 유지하면서 전국적인 배달을 할 수 있게 합니다. 이 통합은 그럽허브의 기존 온디맨드 배달 및 보조 배달 서비스와 잘 맞아떨어집니다.
이 파트너십은 상인들이 배달 운영을 보다 효율적으로 관리하고, 비용을 줄이며, 타사 및 자체 경로를 통한 디지털 주문 및 배달에 대한 고객의 증가하는 요구를 충족시키는 동시에, 그럽허브 배달 파트너에게 더 많은 수익 기회를 제공하는 것을 목표로 하고 있습니다.
Grubhub et Olo ont élargi leur partenariat en intégrant Grubhub avec Olo Dispatch, permettant aux restaurants d'externaliser la livraison des commandes passées via leurs propres sites web et applications. Cela s'inscrit dans la continuité de leur collaboration existante où les commandes Grubhub sont envoyées directement aux systèmes de point de vente des restaurants via Olo Rails.
La technologie de correspondance automatisée d'Olo Dispatch sélectionne les prestataires de services optimaux en fonction du prix, du timing et de la disponibilité, permettant aux restaurants de déployer la livraison à l'échelle nationale tout en maintenant des relations directes avec les clients. L'intégration complète les services de Livraison à la Demande et de Livraison Supplémentaire déjà existants de Grubhub.
Le partenariat vise à aider les commerçants à gérer les opérations de livraison de manière plus efficace, à réduire les coûts et à répondre aux demandes croissantes des clients pour des commandes et des livraisons numériques à la fois sur des canaux tiers et propres, tout en offrant davantage d'opportunités de revenus pour les partenaires de livraison de Grubhub.
Grubhub und Olo haben ihre Partnerschaft erweitert, indem sie Grubhub mit Olo Dispatch integriert haben, was es Restaurants ermöglicht, die Lieferung für Bestellungen, die über ihre eigenen Websites und Apps aufgegeben wurden, auszulagern. Dies baut auf ihrer bestehenden Zusammenarbeit auf, bei der Bestellungen von Grubhub direkt an die Kassensysteme der Restaurants über Olo Rails gesendet werden.
Die automatisierte Matching-Technologie von Olo Dispatch wählt optimale Dienstleister basierend auf Preis, Zeit und Verfügbarkeit aus und ermöglicht es Restaurants, die Lieferung auf nationaler Ebene zu implementieren und gleichzeitig direkte Kundenbeziehungen aufrechtzuerhalten. Die Integration ergänzt die bestehenden On-Demand- und Zusatzlieferdienste von Grubhub.
Die Partnerschaft hat das Ziel, Händlern zu helfen, die Lieferoperationen effizienter zu verwalten, Kosten zu senken und der wachsenden Kundennachfrage nach digitalen Bestellungen und Lieferungen sowohl über Drittanbieter- als auch über eigene Kanäle gerecht zu werden, während sie gleichzeitig den Lieferpartnern von Grubhub mehr Verdienstmöglichkeiten bietet.
- Integration with Olo Dispatch expands Grubhub's service offering and market reach
- Creates new revenue stream through per-order delivery services
- Strengthens competitive position in the delivery marketplace
- None.
Insights
The strategic expansion of Grubhub's partnership with Olo through Dispatch integration represents a calculated move to capture a larger share of the direct-to-consumer delivery market. By enabling restaurants to leverage Grubhub's delivery network for orders placed through their own channels, this creates a new revenue stream while potentially reducing customer acquisition costs. The integration with Olo's POS systems should drive operational efficiencies and cost savings for restaurants through automated dispatch optimization.
From a competitive standpoint, this positions Grubhub as both a marketplace and infrastructure provider, diversifying revenue streams beyond traditional commission-based models. The move mirrors industry trends where delivery platforms are evolving into broader technology service providers. The partnership could help Grubhub maintain market relevance amid intense competition from DoorDash and Uber Eats while creating stickier relationships with restaurant partners.
This partnership addresses a critical market need for restaurants seeking to maintain direct customer relationships while accessing reliable delivery infrastructure. Data shows that restaurants typically earn higher margins on direct orders compared to third-party marketplace orders. By enabling restaurants to utilize Grubhub's delivery network for their direct channels, this integration helps optimize delivery costs while preserving valuable customer data and relationships.
In simple terms, imagine a restaurant wanting to offer delivery through their own website but lacking delivery drivers. This partnership lets them use Grubhub's drivers while keeping the customer relationship. This creates a win-win situation where restaurants maintain control of their brand experience and customer data, while Grubhub generates additional revenue from delivery fees without the usual marketplace commissions.
The technical integration between Grubhub and Olo's Dispatch platform represents a sophisticated implementation of logistics optimization. Olo's automated matching technology utilizes complex algorithms to select optimal delivery providers based on multiple variables including cost, timing and availability. The direct integration with restaurant POS systems enables seamless order flow and real-time delivery dispatch, reducing operational friction and potential errors.
For the average person, think of this like having a smart traffic controller that automatically picks the best delivery driver based on who's available, how much they charge and how quickly they can deliver. This system helps restaurants save money and get food delivered faster by always choosing the best option available at that moment.
More merchants can now leverage Grubhub's delivery network on a per order basis
Olo Dispatch seamlessly selects service providers, including in-house couriers, based on optimal price, timing, availability, and other criteria. Olo's automated matching technology enables restaurants to get orders out the door and into the hands of customers faster and in the most cost-efficient way. With Dispatch, brands can quickly deploy delivery at a national scale with integration into their POS and kitchen production systems. This allows brands to strengthen direct relationships with their customers while offering a convenient and branded delivery experience through their own channels.
"As demand for digital ordering and delivery grows across third-party and owned channels, we're proud to expand how we support our merchant partners and create more earning opportunities for Grubhub's delivery partners," said Kyle Emmett, senior director of retail media and merchant solutions at Grubhub. "With our nationwide delivery network, we help merchants manage their delivery operations, reduce costs, and better meet customer demands."
"At Olo, we always strive to do what's best for our customers, and adding a great partner like Grubhub to our Dispatch network is a perfect example," said Kacie Gonzalez, vice president of product partnerships at Olo. "Giving restaurant brands more delivery service provider options gives them more flexibility, reliability, and competitive pricing, while allowing them to grow their direct ordering channels and own their guest relationships."
This integration with Olo Dispatch joins Grubhub's On-Demand Delivery and Supplemental Delivery services that help restaurants easily scale up their delivery operations when it's needed most. For more information on Grubhub's delivery services, visit here.
About Grubhub
Grubhub is a leading
About Olo | Hospitality at Scale™
Olo (NYSE: OLO) is a leading restaurant technology provider with ordering, payment, and guest engagement solutions that help brands increase orders, streamline operations, and improve the guest experience. Each day, Olo processes millions of orders on its open SaaS platform, gathering the right data from each touchpoint into a single source—so restaurants can better understand and better serve every guest on every channel, every time. Over 700 restaurant brands trust Olo and its network of more than 400 integration partners to innovate on behalf of the restaurant community, accelerating technology's positive impact and creating a world where every restaurant guest feels like a regular. Learn more at olo.com.
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SOURCE Grubhub
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