Grove Debuts New Connected TV Ad, Expanding Reach to 57 Million Conscientious Consumers
Grove Collaborative (NYSE: GROV) has launched a new connected TV (CTV) advertising campaign aimed at reaching 57 million conscientious consumers. The campaign marks a strategic expansion of the company's marketing efforts, highlighting its evolution beyond environmental sustainability to focus on overall home health.
The 30-second advertisement, directed by Happy Monster's Amos Goss, showcases American families in their daily routines, emphasizing Grove's curated selection of sustainable home essentials across categories including personal care, cleaning, wellness, baby, pet, and kitchen products. The company introduced a new tagline: 'Your Home, Healthier', reflecting their commitment to providing trusted, vetted products for both family and planetary health.
The campaign, managed by CTV agency Keynes Digital, will be distributed across major streaming platforms and digital channels, targeting consumers who prioritize sustainability and personal health in their shopping decisions.
Grove Collaborative (NYSE: GROV) ha lanciato una nuova campagna pubblicitaria su TV connessa (CTV) mirata a raggiungere 57 milioni di consumatori consapevoli. La campagna segna un'espansione strategica degli sforzi di marketing dell'azienda, evidenziando la sua evoluzione oltre la sostenibilità ambientale per concentrarsi sulla salute complessiva della casa.
L'annuncio di 30 secondi, diretto da Amos Goss di Happy Monster, mostra famiglie americane nelle loro routine quotidiane, enfatizzando la selezione curata da Grove di prodotti essenziali per la casa sostenibili, che includono categorie come cura personale, pulizia, benessere, prodotti per bambini, animali domestici e cucina. L'azienda ha introdotto un nuovo slogan: 'La tua casa, più sana', che riflette il loro impegno a fornire prodotti affidabili e selezionati per la salute della famiglia e del pianeta.
La campagna, gestita dall'agenzia CTV Keynes Digital, sarà distribuita su principali piattaforme di streaming e canali digitali, mirando ai consumatori che danno priorità alla sostenibilità e alla salute personale nelle loro decisioni di acquisto.
Grove Collaborative (NYSE: GROV) ha lanzado una nueva campaña publicitaria en televisión conectada (CTV) destinada a alcanzar a 57 millones de consumidores conscientes. La campaña marca una expansión estratégica de los esfuerzos de marketing de la empresa, destacando su evolución más allá de la sostenibilidad ambiental para centrarse en la salud integral del hogar.
El anuncio de 30 segundos, dirigido por Amos Goss de Happy Monster, muestra a familias estadounidenses en sus rutinas diarias, enfatizando la selección curada de Grove de productos esenciales para el hogar sostenibles en categorías que incluyen cuidado personal, limpieza, bienestar, productos para bebés, mascotas y cocina. La empresa ha introducido un nuevo lema: 'Tu hogar, más saludable', que refleja su compromiso de proporcionar productos confiables y verificados para la salud de la familia y del planeta.
La campaña, gestionada por la agencia CTV Keynes Digital, se distribuirá en las principales plataformas de streaming y canales digitales, enfocándose en consumidores que priorizan la sostenibilidad y la salud personal en sus decisiones de compra.
Grove Collaborative (NYSE: GROV)는 5,700만 명의 의식 있는 소비자에게 도달하기 위한 새로운 연결 TV(CTV) 광고 캠페인을 시작했습니다. 이 캠페인은 회사의 마케팅 노력을 전략적으로 확장하는 것이며, 환경 지속 가능성을 넘어 전반적인 가정 건강에 초점을 맞춘 진화를 강조합니다.
30초 광고는 Happy Monster의 Amos Goss가 감독하였으며, 미국 가족들의 일상적인 루틴을 보여주며, 개인 관리, 청소, 웰빙, 아기, 반려동물 및 주방 제품 등 다양한 카테고리에서 Grove의 지속 가능한 가정 필수품을 강조합니다. 회사는 '당신의 집, 더 건강하게'라는 새로운 슬로건을 도입하여 가족과 지구 건강을 위한 신뢰할 수 있고 검증된 제품을 제공하겠다는 의지를 반영합니다.
이 캠페인은 CTV 에이전시 Keynes Digital이 관리하며, 주요 스트리밍 플랫폼과 디지털 채널을 통해 배포되어, 쇼핑 결정에서 지속 가능성과 개인 건강을 우선시하는 소비자를 대상으로 합니다.
Grove Collaborative (NYSE: GROV) a lancé une nouvelle campagne publicitaire sur la télévision connectée (CTV) visant à atteindre 57 millions de consommateurs conscients. La campagne marque une expansion stratégique des efforts de marketing de l'entreprise, soulignant son évolution au-delà de la durabilité environnementale pour se concentrer sur la santé globale du foyer.
La publicité de 30 secondes, réalisée par Amos Goss de Happy Monster, met en avant des familles américaines dans leur routine quotidienne, soulignant la sélection soignée de Grove de produits essentiels durables pour la maison dans des catégories telles que les soins personnels, le nettoyage, le bien-être, les produits pour bébés, les animaux de compagnie et la cuisine. L'entreprise a introduit un nouveau slogan : 'Votre maison, plus saine', reflétant son engagement à fournir des produits fiables et vérifiés pour la santé de la famille et de la planète.
La campagne, gérée par l'agence CTV Keynes Digital, sera diffusée sur les principales plateformes de streaming et canaux numériques, ciblant les consommateurs qui privilégient la durabilité et la santé personnelle dans leurs décisions d'achat.
Grove Collaborative (NYSE: GROV) hat eine neue Werbekampagne für vernetzte Fernseher (CTV) gestartet, die darauf abzielt, 57 Millionen umweltbewusste Verbraucher zu erreichen. Die Kampagne markiert eine strategische Erweiterung der Marketinganstrengungen des Unternehmens und hebt die Evolution über Umweltverträglichkeit hinaus hervor, um sich auf die allgemeine Gesundheit des Haushalts zu konzentrieren.
Der 30-sekündige Werbespot, der von Amos Goss von Happy Monster geleitet wird, zeigt amerikanische Familien in ihrem Alltag und betont Groves kuratierte Auswahl an nachhaltigen Haushaltsprodukten in Kategorien wie Körperpflege, Reinigung, Wellness, Baby, Haustier und Küchenprodukte. Das Unternehmen hat einen neuen Slogan eingeführt: 'Ihr Zuhause, gesünder', der ihr Engagement widerspiegelt, vertrauenswürdige und geprüfte Produkte für die Gesundheit von Familie und Planet bereitzustellen.
Die Kampagne, die von der CTV-Agentur Keynes Digital verwaltet wird, wird über große Streaming-Plattformen und digitale Kanäle verteilt und richtet sich an Verbraucher, die Nachhaltigkeit und persönliche Gesundheit bei ihren Kaufentscheidungen priorisieren.
- Expansion to reach 57 million new potential customers through CTV advertising
- Strategic broadening of market focus beyond sustainability to include health-conscious consumers
- Diversification of marketing channels through streaming platforms
- None.
New marketing channel aims to engage a larger audience around new tagline: Your Home, Healthier
With this latest initiative, Grove Collaborative is bringing its message to a broader audience of 57 million conscientious consumers who prioritize sustainability and personal health when shopping for everyday home essentials — without compromising on quality or performance. The ad highlights Grove’s goal: to provide families with trusted, expertly vetted products that make it easier to create a healthier home and planet.
“Grove isn’t just another retailer—we’re completely reimagining what it means to shop for your family and home,” said Jason Buursma, VP of Marketing at Grove Collaborative. “This campaign is a bold step forward in sharing our story with millions of families who want to align their purchases with their values. Through TV, we can reach them in an engaging and impactful way, reinforcing that Grove is more than just a brand—we’re a trusted partner in making better choices.”
“Faced with a barrage of products claiming safety and sustainability, today’s consumers find themselves trapped in a cycle of doubt and confusion,” Buursma continued. “Every shopping experience turns into an exhausting ordeal as they scrutinize labels and research ingredients, desperate to protect their family from potential harm. They struggle with the fear of making the wrong choice, overwhelmed by conflicting claims and greenwashing tactics. Grove is here to remove that burden, providing families with a simple, transparent, and reliable way to shop for products that truly align with their values—without second-guessing their decisions.”
This 30 second ad takes viewers into American homes as families experience real moments with their children and work through their home routines. The story speaks to parents and the decisions they make every day for their children, fur children, and families, centered around their homes. But homes aren’t just four walls: it’s where their family’s hands and feet are as well as where their hopes and dreams live. The ad speaks to the reality that the decisions people make for their homes aren’t just functional — they’re personal and intimately tied to their values, needs, wants, and desires.
Throughout the spot, viewers can see some of Grove’s curated assortment of home essentials, spanning categories such as personal care, cleaning, wellness, baby, pet, kitchen and pantry, and more. With an emphasis on sustainability, each product meets Grove’s rigorous standards for quality ingredients, efficacy, and environmental responsibility, ensuring families never have to compromise between what works for them and what’s good for the planet.
“This campaign is designed to build a deep emotional connection with our audience,” said Jordan Savage, VP of Brand & Creative at Grove Collaborative. “We aim to create a lasting impression of Grove and inspire viewers to consider us now or in the future. This is based on what we stand for as a Company but also the values we share with our customers: trust, transparency, and uncompromising care for their family and planet.”
“We’re also excited to share Grove’s new tagline with customers through this ad: Your Home, Healthier,” continued Savage. “This tagline speaks to a deeper concern our customers have—the health of their families and what they’re bringing into their homes and putting in or on their bodies. It reflects our belief that a healthier home isn’t just about sustainability; it’s about trust, safety, and well-being.”
This commercial was written and directed by Happy Monster’s Amos Goss. “This one hit close to home—literally. After having kids, my wife and I became more aware of the stuff we bring into our house. When your offspring starts slobbering on the furniture, you start reading ingredient labels. The Grove team wanted to show why healthier, more sustainable household goods actually matter. The insight was simple: these products don’t just touch every surface in our home—they touch the people (and pets) we love most. Finding a way to bring that to life in a way that felt beautiful, real, and inspiring—without feeling like just another 'better for you' ad—was really exciting.”
The ad buy is being managed by CTV agency Keynes Digital. Agency Credits are shared below. The ad will debut across leading streaming platforms and digital channels, engaging consumers where they are and inspiring them to make better choices for their homes, families, and the planet.
To watch the new ad, visit https://www.youtube.com/@GroveCollaborative/videos. For more information about Grove, visit www.Grove.co.
Creative and Production Credits
- Creative Development and Direction: Happy Monster; Written and Directed by Amos Goss
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Production Company: GLP Creative
- Executive Producer: Gregory Smith
- Production Manager: Feifei Ling
- Production Coordinator: Jimmy Luc
- Director of Photography: Luke McCoubrey
- Production Designer: Cameron Leiber
- Sound: Jared Desitkas
- Wardrobe: Anastasia Tskihanava
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Post Production: Trident Post
- Editor: Evan Land
- EP: Abe Sands
- Colorist: Rob Bassette (Color Refinery)
- Mix: Michael McInnis
- PR Agency: Jennifer Bett Communications
About Grove
Grove Collaborative Holdings, Inc. (NYSE: GROV) is the one-stop online destination for everyday essentials that create a healthier home and planet. Explore thousands of thoughtfully vetted products for every room and everyone in your home, including household cleaning, personal care, health and wellness, laundry, clean beauty, kitchen, pantry, kids, baby, pet care, and beyond. Everything Grove sells meets a higher standard — from health to sustainability and performance — so you get a great value without compromising your values. As a B Corp and Public Benefit Corporation, Grove goes beyond selling products: every order is carbon neutral, supports plastic waste cleanup initiatives, and lets you see and track the positive impact of your choices. Shopping with purpose starts at Grove.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250403306019/en/
Media Relations Contact
Ryan.Zimmerman@grove.co
Source: Grove Collaborative Holdings, Inc.
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