Grove Collaborative Launches Spring Limited Edition Collection with The 5 Gyres Institute
Grove Collaborative (NYSE: GROV) has launched its Spring Edition Collection in partnership with The 5 Gyres Institute, their plastics research partner since 2019. The collection features sustainable home essentials with two new natural origin fragrances: Atlantic Dune Grass and Pacific Primrose.
The collaboration aims to highlight the microplastics crisis while offering plastic-free alternatives. Grove has donated over $100,000 to 5 Gyres since 2019, supporting 19 research papers and 220+ legislative bills. The collection includes dish soap, hand soap, room sprays, laundry detergent sheets, and home goods, all packaged in recyclable aluminum, glass bottles, and recycled paper - completely free of single-use plastic.
The partnership addresses concerning statistics: 27 million tons of plastic packaging is landfilled yearly in the U.S., with only 5% being recycled. Over 11 million metric tons of plastic enters oceans annually, potentially reaching 53 million metric tons by 2030.
Grove Collaborative (NYSE: GROV) ha lanciato la sua Collezione Edizione Primavera in collaborazione con il 5 Gyres Institute, il loro partner di ricerca sulla plastica dal 2019. La collezione presenta essenziali per la casa sostenibili con due nuove fragranze di origine naturale: Atlantic Dune Grass e Pacific Primrose.
La collaborazione mira a mettere in evidenza la crisi dei microplastiche offrendo alternative senza plastica. Grove ha donato oltre 100.000 dollari a 5 Gyres dal 2019, sostenendo 19 articoli di ricerca e oltre 220 progetti di legge. La collezione include sapone per piatti, sapone per le mani, spray per ambienti, fogli di detersivo per bucato e articoli per la casa, tutti confezionati in alluminio riciclabile, bottiglie di vetro e carta riciclata - completamente privi di plastica monouso.
La partnership affronta statistiche preoccupanti: 27 milioni di tonnellate di imballaggi in plastica vengono smaltiti ogni anno negli Stati Uniti, con solo il 5% riciclato. Oltre 11 milioni di tonnellate metriche di plastica entrano negli oceani ogni anno, con la possibilità di raggiungere 53 milioni di tonnellate metriche entro il 2030.
Grove Collaborative (NYSE: GROV) ha lanzado su Colección Edición Primavera en colaboración con el Instituto 5 Gyres, su socio de investigación sobre plásticos desde 2019. La colección presenta esenciales para el hogar sostenibles con dos nuevas fragancias de origen natural: Atlantic Dune Grass y Pacific Primrose.
La colaboración tiene como objetivo resaltar la crisis de microplásticos mientras ofrece alternativas libres de plástico. Grove ha donado más de 100,000 dólares a 5 Gyres desde 2019, apoyando 19 trabajos de investigación y más de 220 proyectos de ley. La colección incluye jabón para platos, jabón de manos, sprays para habitaciones, hojas de detergente para la ropa y artículos para el hogar, todos empaquetados en aluminio reciclable, botellas de vidrio y papel reciclado, completamente libres de plástico de un solo uso.
La asociación aborda estadísticas preocupantes: 27 millones de toneladas de envases de plástico se envían a vertederos anualmente en EE. UU., con solo el 5% reciclado. Más de 11 millones de toneladas métricas de plástico ingresan a los océanos anualmente, con el potencial de alcanzar 53 millones de toneladas métricas para 2030.
Grove Collaborative (NYSE: GROV)는 2019년부터 플라스틱 연구 파트너인 5 Gyres Institute와 협력하여 봄 에디션 컬렉션을 출시했습니다. 이 컬렉션은 Atlantic Dune Grass와 Pacific Primrose라는 두 가지 자연 유래 향기가 포함된 지속 가능한 홈 필수품을 특징으로 합니다.
이번 협력은 마이크로플라스틱 위기를 강조하면서 플라스틱 없는 대안을 제공하는 것을 목표로 하고 있습니다. Grove는 2019년 이후 5 Gyres에 10만 달러 이상을 기부하며 19개의 연구 논문과 220개 이상의 입법안을 지원했습니다. 컬렉션에는 식기 세제, 손 세제, 실내 스프레이, 세탁 세제 시트 및 가정용품이 포함되어 있으며, 모두 재활용 가능한 알루미늄, 유리병 및 재활용 종이에 포장되어 있으며, 일회용 플라스틱은 전혀 사용되지 않았습니다.
이 파트너십은 우려스러운 통계를 다룹니다: 미국에서 매년 2,700만 톤의 플라스틱 포장이 매립되며, 그 중 단 5%만이 재활용됩니다. 매년 1,100만 미터톤의 플라스틱이 바다로 유입되며, 2030년까지 5,300만 미터톤에 이를 가능성이 있습니다.
Grove Collaborative (NYSE: GROV) a lancé sa Collection Édition Printemps en partenariat avec le 5 Gyres Institute, leur partenaire de recherche sur les plastiques depuis 2019. La collection propose des essentiels pour la maison durables avec deux nouvelles fragrances d'origine naturelle : Atlantic Dune Grass et Pacific Primrose.
Cette collaboration vise à mettre en lumière la crise des microplastiques tout en offrant des alternatives sans plastique. Grove a fait don de plus de 100 000 dollars à 5 Gyres depuis 2019, soutenant 19 articles de recherche et plus de 220 projets de loi. La collection comprend du liquide vaisselle, du savon pour les mains, des sprays pour la pièce, des feuilles de détergent à lessive et des articles pour la maison, tous emballés dans de l'aluminium recyclable, des bouteilles en verre et du papier recyclé - complètement sans plastique à usage unique.
Le partenariat aborde des statistiques préoccupantes : 27 millions de tonnes d'emballages plastiques sont mises en décharge chaque année aux États-Unis, avec seulement 5 % recyclés. Plus de 11 millions de tonnes métriques de plastique pénètrent dans les océans chaque année, atteignant potentiellement 53 millions de tonnes métriques d'ici 2030.
Grove Collaborative (NYSE: GROV) hat seine Frühlingsausgabe-Kollektion in Zusammenarbeit mit dem 5 Gyres Institute, ihrem Forschungspartner für Plastik seit 2019, lanciert. Die Kollektion umfasst nachhaltige Haushaltsartikel mit zwei neuen Duftnoten natürlichen Ursprungs: Atlantic Dune Grass und Pacific Primrose.
Die Zusammenarbeit zielt darauf ab, die Mikroplastikkrise hervorzuheben und gleichzeitig plastikfreie Alternativen anzubieten. Grove hat seit 2019 über 100.000 Dollar an 5 Gyres gespendet und damit 19 Forschungsarbeiten und über 220 Gesetzesentwürfe unterstützt. Die Kollektion umfasst Geschirrspülmittel, Handseife, Raumsprays, Waschmittelblätter und Haushaltswaren, die alle in recycelbarem Aluminium, Glasflaschen und recyceltem Papier verpackt sind - vollständig ohne Einwegplastik.
Die Partnerschaft befasst sich mit besorgniserregenden Statistiken: Jährlich landen in den USA 27 Millionen Tonnen Plastikverpackungen auf Deponien, von denen nur 5% recycelt werden. Jährlich gelangen über 11 Millionen metrische Tonnen Plastik in die Ozeane, was bis 2030 möglicherweise 53 Millionen metrische Tonnen erreichen könnte.
- Partnership with 5 Gyres Institute demonstrates commitment to sustainability
- Complete elimination of single-use plastic in new product line
- $100,000+ in donations supporting research and legislation since 2019
- None.
The world’s first plastic-neutral retailer builds on “Crafted with a Cause” seasonal product line with ongoing research partner to highlight growing microplastics health crisis
Grove Collaborative launches their Grove Co. Spring Limited Edition Collection in partnership with The 5 Gyres Institute, celebrating their ongoing work and innovative solutions to plastic pollution - a global environmental and health crisis - through science, advocacy, and community. Our dramatic and unique coastlines and oceans served as the inspiration for the collection's fragrances, Atlantic Dune Grass and Pacific Primrose. (Photo: Business Wire)
"Grove Co.'s support over the last six years has been integral in pushing forward our mission to drive innovative solutions to plastic pollution. We are proud to partner with a company that’s revolutionizing the consumer goods sector and showing that we can all take steps toward a plastic-free future," said Sara Mais, Development Director at 5 Gyres. "We are thrilled to introduce the 5 Gyres collection into homes around the
5 Gyres’ mission is to drive innovative solutions to plastic pollution through science, advocacy, and community. Founded in 2009 by Anna Cummins and Dr. Marcus Eriksen, 5 Gyres has been pioneering research, including the first-ever Global Estimate of Marine Plastic Pollution, to reveal the widespread presence of microplastics across all five subtropical gyres — vast, slow-moving accumulation zones created by circular ocean currents, wind patterns, and the Earth's rotation. Recognizing that this “plastic smog” can’t be effectively cleaned up, 5 Gyres leads with science to drive upstream solutions that prevent plastic pollution at the source. Since 2019, Grove Collaborative has donated more than
“At Grove, we believe that the biggest impact we can make as consumers is to turn off the tap on single-use plastic in our homes by taking the easy but powerful step to switch from single-use plastics to recyclable, refillable, and reusable options,” said Jenn Pann, VP of Merchandising & E-Commerce. “We’re proud to partner with 5 Gyres on this collection that celebrates our oceans in addition to being eager to educate consumers on the dual environmental and human health crises stemming from plastic pollution.”
The Growing Microplastics Crisis
While the plastic crisis is well documented and understood, a more personal area of concern has become better understood in recent years: the growing threat of microplastics. These tiny particles are the result of plastic breaking down in our natural environment and our oceans, left there by a lack of recycling infrastructure. New research is beginning to highlight how this global environmental crisis is leading to a global health crisis:
-
It’s estimated that a staggering 27 million tons of plastic packaging is landfilled every year in the
U.S. 1 Only5% of plastic is recycled, no matter how much we put into our recycling bins.2 - More than 11 million metric tons of plastic leaks into our oceans every year, threatening marine ecosystems. If unchecked, annual emissions of plastic pollution could reach up to 53 million metric tons by 2030.3
- These plastics break down in our oceans and environment, creating microplastics and nanoplastics that have been found throughout the human body, including breastmilk,4 the placenta,5 blood,6 and the brain.7
- The presence of plastics inside the human body can be troubling because, unlike other pollutants, plastics can contain 10,000 different chemicals, many of which are linked to diseases like diabetes and cancer.8
Grove and 5 Gyres are working together to revolutionize an industry built on plastic by offering an assortment of reduced plastic offerings for consumers’ everyday home essentials to make going Beyond Plastic™ easier and more accessible. Only by turning off the plastic tap can we protect our oceans and potentially our own bodies.
Celebrating Our Oceans Through Fragrance & Design
This limited edition Grove Co. collection celebrates the beauty and power of our world’s oceans, featuring two fresh new natural origin fragrances and designs inspired by America’s dramatic, unique coastlines. The collection features dish soap, hand soap, room sprays, laundry detergent sheets, and home goods all designed to minimize plastic waste and packaged in infinitely recyclable aluminum, glass bottles, and recycled and recyclable paper packaging — with no single-use plastic packaging in sight.
The new fragrances transport consumers to the northeastern and northwestern coasts:
- Atlantic Dune Grass smells like windswept coastal dunes with the refreshing scent of marram grass, stargazer lily, fresh lemon, and seaside cypress.
- Pacific Primrose smells like a walk through a lush seaside meadow - delicate florals with a hint of cool moss and sheer amber.
For this collection, Grove Co. partnered with renowned pattern designer Amy MacCready to bring this collection to life. Amy is known for her intricate and vibrant designs that blend traditional motifs with modern aesthetics. Her patterns are featured across Grove Co.’s sustainable material choices, including brilliant brushed aluminum bottles, infinitely recyclable glass and aluminum, and FSC-certified kraft paper. For the Spring Limited Edition Collection, her designs were inspired by rustling grasses in the ocean breeze and all things nature, including marshland plants, coastal wildlife, and weather patterns. See more of Amy’s designs by visiting her Instagram here.
About the Collection
The collection features ten products in the exclusive Atlantic Dune Grass and Pacific Primrose fragrances ranging from
-
Hand Soap Refill: Cleans and softens skin using an aloe-infused hydrating formula and Natural Origin Fragrance,
$5.99 -
Dish Soap Refill: Plant-based formula works to cut grease on 1,000+ dishes,
$5.99 -
Room Spray: Made with bio-based ingredients and Natural Origin Fragrance,
$6.99 -
Laundry Detergent Sheets: Pre-cut and pre-measured sheets that fight tough stains,
$12.99 100% plastic-free kraft paper packaging in both Atlantic Dune Grass and Pacific Primrose -
Swedish Dishcloth: Made of cellulose and cotton and offering a more sustainable alternative to paper towels,
$9.99 -
Turkish Beach Towel: Super absorbent and quick-drying
100% organic cotton, responsibly produced towel,$16.99
For more information on the collection, visit grove.co/craftedwithacause.
__________________
1 https://www.epa.gov/sites/default/files/2021-01/documents/2018_ff_fact_sheet_dec_2020_fnl_508.pdf
2 https://storage.googleapis.com/planet4-usa-stateless/2024/11/7287b658-gpus_finalreport_2022.pdf
3 Borrelle et al, 2020. Predicted growth in plastic waste exceeds efforts to mitigate plastic pollution https://pubmed.ncbi.nlm.nih.gov/32943526/
4 https://pmc.ncbi.nlm.nih.gov/articles/PMC9269371/
5 https://pubmed.ncbi.nlm.nih.gov/33395930/
6 https://pubmed.ncbi.nlm.nih.gov/35367073/
7 https://pmc.ncbi.nlm.nih.gov/articles/PMC11100893/
8 https://www.5gyres.org/newsroom/how-microplastics-corrupted-our-planet
About The 5 Gyres Institute
The 5 Gyres Institute (5 Gyres) is a leader in the global movement against plastic pollution, with 15 years of expertise in scientific research, engagement, and education. With the original goal to answer a few key scientific questions about ocean plastics, co-founders Marcus Eriksen and Anna Cummins led 19 research expeditions in all five subtropical gyres, as well as many of the world’s lakes and rivers. 5 Gyres continues to lead with scientific research to drive upstream solutions through education, advocacy, and community building. Learn more about 5 Gyres by visiting https://www.5gyres.org/.
About Grove Co.
Grove Co.™ is an innovative sustainable home care brand revolutionizing the products you use every day to help the world Go Beyond Plastic™. Driven by the belief that everyone has the power to create meaningful change for the planet through their daily choices, Grove Co.™ consciously creates everyday essentials for every room in your home to make the sustainable choice the easy choice. Think: fresh outdoors-inspired scents, hardworking bio-based formulas, ethically sourced products, and thoughtful packaging and systems that help you Go Beyond Plastic. Ready to take your next impactful sustainable step? Shop Grove Co.™ products at Grove.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250224589967/en/
Media Relations Contact
Ryan.Zimmerman@grove.co
Source: Grove Collaborative Holdings, Inc.
FAQ
What products are included in Grove's Spring Edition Collection with 5 Gyres?
How much has Grove Collaborative (GROV) donated to 5 Gyres since 2019?
What are the new fragrances in Grove's Spring Edition Collection?
How does Grove's partnership with 5 Gyres address plastic pollution?
