Grove Collaborative Announces “Beyond Plastic™ Stay” Partnership Pilot with Crescent Hotels & Resorts
Grove Collaborative Holdings, Inc. (NYSE: GROV) has announced a partnership pilot with Crescent Hotels & Resorts to launch a Beyond Plastic™ Stay at several U.S. properties. This initiative aims to create a more sustainable hotel experience for eco-conscious travelers and educate them about reducing plastic waste.
The program allows guests to select the Beyond Plastic™ Stay option when booking rooms, starting at a $50 premium. Rooms are equipped with sustainable products from brands like Grove Co., Alpine Provisions, and Seventh Generation, prioritizing refill systems and minimizing single-use plastics. Each guest opting for this stay saves approximately 50 standard-sized water bottles worth of single-use plastic.
To promote the partnership, a nationwide sweepstakes has been launched, offering winners a two-night stay at a participating property, a $1,000 Visa Gift Card, and a $500 Grove credit.
Grove Collaborative Holdings, Inc. (NYSE: GROV) ha annunciato un progetto di partnership con Crescent Hotels & Resorts per lanciare un Beyond Plastic™ Stay in diverse strutture negli Stati Uniti. Questa iniziativa mira a creare un'esperienza alberghiera più sostenibile per i viaggiatori attenti all'ecologia e a educarli sulla riduzione dei rifiuti di plastica.
Il programma consente agli ospiti di selezionare l'opzione Beyond Plastic™ Stay durante la prenotazione delle camere, con un aggiunta di $50. Le stanze sono dotate di prodotti sostenibili di marchi come Grove Co., Alpine Provisions e Seventh Generation, privilegiando i sistemi di ricarica e minimizzando la plastica monouso. Ogni ospite che sceglie questo soggiorno risparmia circa 50 bottiglie d'acqua di dimensioni standard in plastica monouso.
Per promuovere la partnership, è stato lanciato un concorso nazionale, offrendo ai vincitori un soggiorno di due notti in una struttura partecipante, una carta regalo Visa da $1,000 e un credito Grove di $500.
Grove Collaborative Holdings, Inc. (NYSE: GROV) ha anunciado un programa piloto de asociación con Crescent Hotels & Resorts para lanzar un Beyond Plastic™ Stay en varias propiedades de EE. UU. Esta iniciativa tiene como objetivo crear una experiencia hotelera más sostenible para los viajeros conscientes del medio ambiente y educarlos sobre la reducción de residuos plásticos.
El programa permite a los huéspedes seleccionar la opción Beyond Plastic™ Stay al reservar habitaciones, con un suplemento de $50. Las habitaciones están equipadas con productos sostenibles de marcas como Grove Co., Alpine Provisions y Seventh Generation, priorizando los sistemas de recarga y minimizando los plásticos de un solo uso. Cada huésped que opta por esta estancia ahorra aproximadamente 50 botellas de agua de tamaño estándar en plásticos de un solo uso.
Para promover la asociación, se ha lanzado un concurso a nivel nacional, ofreciendo a los ganadores una estancia de dos noches en una propiedad participante, una tarjeta de regalo Visa de $1,000 y un crédito de $500 en Grove.
Grove Collaborative Holdings, Inc. (NYSE: GROV)는 Crescent Hotels & Resorts와 협력하여 여러 미국 매장에서 Beyond Plastic™ Stay를 출시하는 파일럿 프로그램을 발표했습니다. 이 이니셔티브는 환경을 생각하는 여행자들에게 보다 지속 가능한 호텔 경험을 제공하고 플라스틱 쓰레기 줄이기에 대한 교육을 목표로 합니다.
이 프로그램은 고객이 객실 예약 시 $50의 추가 요금으로 Beyond Plastic™ Stay 옵션을 선택할 수 있게 합니다. 객실은 Grove Co., Alpine Provisions 및 Seventh Generation과 같은 브랜드의 지속 가능한 제품으로 장비되어 플라스틱 일회용품을 최소화하고 리필 시스템을 우선시합니다. 이 숙박 옵션을 선택하는 각 고객은 약 50개의 표준 크기 물병에 해당하는 일회용 플라스틱을 절약합니다.
파트너십을 홍보하기 위해, 참가 매장에서의 2박 숙박권과 $1,000 Visa 상품권, $500의 Grove 크레딧을 제공하는 전국적인 스윕스테이크도 시작되었습니다.
Grove Collaborative Holdings, Inc. (NYSE: GROV) a annoncé un projet de partenariat avec Crescent Hotels & Resorts pour lancer un Beyond Plastic™ Stay dans plusieurs établissements aux États-Unis. Cette initiative vise à créer une expérience hôtelière plus durable pour les voyageurs soucieux de l'environnement et à les éduquer sur la réduction des déchets plastiques.
Le programme permet aux clients de choisir l'option Beyond Plastic™ Stay lors de leur réservation de chambres, avec un supplément de 50 $. Les chambres sont équipées de produits durables de marques telles que Grove Co., Alpine Provisions et Seventh Generation, en privilégiant les systèmes de recharge et en minimisant les plastiques à usage unique. Chaque client optant pour ce séjour permet d'économiser environ 50 bouteilles d'eau standard en plastique à usage unique.
Pour promouvoir le partenariat, un concours national a été lancé, offrant aux gagnants un séjour de deux nuits dans une propriété participante, une carte-cadeau Visa de 1 000 $ et un crédit de 500 $ chez Grove.
Grove Collaborative Holdings, Inc. (NYSE: GROV) hat ein Partnerschaftsprojekt mit Crescent Hotels & Resorts angekündigt, um einen Beyond Plastic™ Stay in mehreren US-Standorten zu starten. Diese Initiative zielt darauf ab, ein nachhaltigeres Hotelerlebnis für umweltbewusste Reisende zu schaffen und sie über die Reduzierung von Plastikabfällen zu informieren.
Das Programm ermöglicht es den Gästen, beim Buchen von Zimmern die Option Beyond Plastic™ Stay auszuwählen, mit einem Aufpreis von 50 US-Dollar. Die Zimmer sind mit nachhaltigen Produkten von Marken wie Grove Co., Alpine Provisions und Seventh Generation ausgestattet, wobei Nachfüllsysteme priorisiert und Einwegkunststoffe minimiert werden. Jeder Gast, der sich für diesen Aufenthalt entscheidet, spart etwa 50 Standard-Wasserflaschen an Einwegplastik.
Um die Partnerschaft zu fördern, wurde ein landesweiter Gewinnspiel gestartet, das den Gewinnern einen zweitägigen Aufenthalt in einer teilnehmenden Unterkunft, eine 1.000-Dollar Visa-Geschenkkarte und ein 500-Dollar Grove-Guthaben bietet.
- Partnership with Crescent Hotels & Resorts expands Grove's reach into the hospitality sector
- Potential for increased revenue through $50 premium charged for Beyond Plastic™ Stay rooms
- Opportunity to educate consumers about sustainable products and practices
- Aligns with growing consumer demand for sustainable travel options
- initial rollout to only five properties may restrict immediate impact and revenue potential
- Higher room rates for sustainable options might deter price-sensitive customers
Insights
This partnership between Grove Collaborative and Crescent Hotels & Resorts is an interesting move, but its immediate impact on Grove's financials is likely to be minimal. The pilot program involves only five properties, which limits its scale. However, it does position Grove strategically in the growing sustainable travel market.
Key points to consider:
- The $50 premium for the "Beyond Plastic™ Stay" could provide a new revenue stream, but its contribution will depend on consumer uptake.
- This initiative aligns with consumer trends:
85% of Americans view plastic waste as a serious issue and83% of travelers value sustainable travel options. - The partnership enhances Grove's brand visibility in the hospitality sector, potentially opening doors for future B2B opportunities.
- The nationwide sweepstakes could boost Grove's social media engagement and customer acquisition efforts.
While innovative, this pilot is unlikely to significantly move the needle for Grove's
The world’s first plastic-neutral retailer partners with hotel management company to launch a more sustainable hotel experience for eco-conscious travelers, create nationwide sweepstakes to educate consumers about how to travel more sustainably
Grove announces a “Beyond Plastic™ Stay” partnership pilot with hotel management company Crescent Hotels & Resorts to create a more sustainable hotel experience for eco-conscious travelers and educate them about the sustainable products available today to Go Beyond Plastic™ while supporting Crescent Hotels & Resorts’ efforts to make the hospitality industry more sustainable. The guest journey allows for multiple education touchpoints to help guests learn about sustainable swaps to incorporate into their home routines. (Photo: Business Wire)
Consumers Crave Sustainable Travel Options
The average American is increasingly aware of the environmental impact of their actions and the general state of pollution, especially as it relates to plastic:
-
85% of Americans think that plastic waste pollution is a serious and concerning problem1 - 1 in 3 Americans say they’ve reduced how much plastic they’re using2
-
83% of travelers confirm sustainable travel is important to them3
Conscientious consumers are increasingly choosing products to support sustainability journeys for themselves, their families, and their homes - and want to continue those planet-friendly habits on the road. But the nature of tourism operations, the scale needed for high turnover rooms, and general consumer expectations and behaviors around hospitality makes that more challenging. This is especially true when considering there are few options for hotel stays that have sustainability in mind - especially as it relates to single-use plastic waste.
Meeting the Consumer Need: The Beyond Plastic™ Stay
The Beyond Plastic™ Stay, a more sustainable hotel experience, is brought to life through a partnership pilot between sustainable retailer Grove Collaborative and hotel management company Crescent Hotels & Resorts. This partnership aims to educate guests about the sustainable products available today to Go Beyond Plastic™ while supporting Crescent Hotels & Resorts’ efforts to make the hospitality industry more sustainable - starting with the properties they manage. Guests will be able to select the “Beyond Plastic™ Stay” as an option when reserving a room at any of the participating properties across all booking platforms, similar to selecting a King Size or Double Queen room, starting at a
Individual rooms have been updated at a number of Crescent Hotels & Resorts locations, with an assortment of sustainable products to reduce the environmental impact of an individual’s hotel stay. This includes:
- Back of House - cleaning products from Grove Co., For Good, and Seventh Generation to make turning over the room and preparing for guests more sustainable, prioritizing refill systems for cleaning and opting out of single-use plastic items.
- In-Room - personal care and home products from Grove Co., Alpine Provisions, and Plant Therapy to minimize the impact of guest’s individual stays, prioritizing refill systems, bamboo paper, and more sustainable packaging materials.
- Sundry - additional personal care items from Grove Co., Spinster Sisters, The Humble Co., and Kitsch for purchase should guests forget any essentials during their travels.
By using refill systems and products that opt for more sustainable packaging materials than single-use plastic, each guest that opts into the Beyond Plastic™ Stay saves approximately 50 standard sized water bottles worth of single-use plastic4.
Properties participating in the pilot program include:
-
Grand Bay Hotel San Francisco,
San Francisco, CA -
The Ven at Embassy Row,
Washington, D.C. -
Tapatio Springs Hill Country Resort, outside of
San Antonio, TX -
The Inverness Denver, a Hilton Golf & Spa Resort,
Denver, CO -
Hotel Vance,
Portland, OR
As the pilot advances, Crescent Hotels & Resorts will look to onboard additional managed properties to the program. To explore the products featured in the Beyond Plastic™ Stay, visit www.Grove.co/BeyondPlasticStay. For more information on the partnership overall, visit www.BeyondPlasticStay.com.
Nationwide Sweepstakes
As part of the partnership pilot launch, Grove and Crescent Hotels & Resort have announced a nationwide sweepstakes to enable one eco-conscious traveler and a companion to experience the Beyond Plastic™ Stay. Winners of the nationwide sweepstakes will receive:
- Two comped nights at one of the participating properties
-
$1,000 -
A
$500
To enter to win, entrants will need to:
- Follow @GroveCollaborative and @crescent_hotelsandresorts on Instagram
- Like Grove’s Instagram Reel promoting the Sweepstakes
- Post a comment on Grove’s Instagram Reel tagging two (2) friends they would like to travel sustainably, including the hashtags #beyondplasticstayvacation and #sweepstakesentry
- Share their email at https://www.grove.co/welcome/vacation-sweepstakes
For the official sweepstakes rules, visit: http://grove.co/g/vacation-sweepstakes-terms
About Crescent Hotels & Resorts
Crescent Hotels & Resorts is an award-winning, nationally recognized, operator of hotels and resorts with over 120 properties in
About Grove Collaborative
Grove Collaborative Holdings, Inc. (NYSE: GROV) is the one-stop online destination for sustainable everyday essentials. Driven by the belief that changing the world starts with what you bring into your home, Grove creates and curates household cleaning, personal care, health and wellness, laundry, clean beauty, baby, and pet care products from over 240 brands that help you Go Beyond Plastic. Everything Grove sells meets a higher standard — from ingredients to performance to packaging and environmental impact — so you get a great value without compromising your values. With Grove, you can see, track, and celebrate your sustainable choices. Be a force of nature at Grove.com.
4 Based on the standard weight of 16.9 oz. single-use plastic water bottles (33 water bottles = one pound of plastic). To calculate how much plastic a product can avoid, Grove finds the difference between the amount of plastic in the leading packaging format of a conventional, single-use plastic product of equal size or number of uses and the amount of plastic in a reduced-plastic product purchased from Grove.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241021513424/en/
Media Relations Contacts
Crescent Hotels & Resorts:
Sarah Viollis
sviollis@ciicpr.com
Grove:
Ryan Zimmerman
Ryan.Zimmerman@grove.co
Source: Grove Collaborative Holdings, Inc.
FAQ
What is Grove Collaborative's Beyond Plastic™ Stay partnership with Crescent Hotels & Resorts?
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