Grove Co.’s Bold, Sustainable Rebrand Recognized in The Dieline Awards 2024 Sustainable Packaging Category
Grove Collaborative Holdings, Inc. (NYSE: GROV) wins the Dieline Awards 2024 Sustainable Packaging category for its rebrand of flagship owned brand Grove Co. The rebrand emphasizes reducing plastic use and sustainable packaging choices, earning second place globally.
Grove Co.'s rebrand of flagship owned brand wins the Dieline Awards 2024 Sustainable Packaging category, highlighting the company's commitment to reducing plastic use and sustainable packaging choices.
The rebrand aimed to enhance product visibility on retail shelves, emphasizing the beauty of sustainable packaging choices and the brilliance of brushed aluminum as a symbol of reduced-plastic swaps.
Grove Co.'s recognition in the Sustainable Packaging category showcases the company's dedication to advancing environmental objectives and reducing the ecological footprint of the packaging industry.
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Other honorees for the top industry honor include Target’s Figmint brand and Acer ebii’s Smart Bike packaging
Grove Co.’s rebrand rose to the top of more than 1500 entries from 35 countries, earning second place in the Sustainable Packaging category, which highlights innovative design that helps advance environmental objectives while emphasizing the importance of reducing the packaging industry’s ecological footprint. Other brands recognized in the category include Target’s Figmint earning first place and Acer ebii earning third place, with Patagonia and UniSleep included on the Awards shortlist earlier this year.
“The goal of this rebrand was always to help Grove Co. products land in more carts so that our ‘Go Beyond Plastic’ message could reach more customers and we could introduce change in sustainable consumer products to more homes,” said Lucy Leahy, General Manager of Grove Collaborative’s Owned Brands. “Having our team’s hard work recognized with this amazing award only lends more credence to our efforts to demonstrate to consumers that reducing their reliance on plastic in these categories is not only possible, it's beautiful.”
The Grove Co. rebrand aimed to enhance the visibility of products on retail shelves, underscore its commitment to reducing plastic, and lean into the beauty of more sustainable packaging choices. At the heart of the rebrand is the emphasis on Grove Co.'s material selection, particularly infinitely recyclable aluminum, chosen for its scalability and sustainability. The new branding highlights the brilliance of brushed aluminum as a symbol of reduced-plastic swaps while also introducing a more experiential element to the packaging through bold fragrance illustrations, designed to better evoke the high quality ingredients and gorgeous natural origin fragrances to be found within each bottle.
To read Grove Co.’s winning submission for the Dieline Awards 2024, visit: https://thedieline.com/grove-co/
Grove Co. products (and the award-winning packaging design) can be found online at www.Grove.co as well as national retailers including CVS, Meijer, and Target.
About Grove Collaborative Holdings, Inc.
Launched in 2016 as a Certified B Corp, Grove Collaborative Holdings, Inc. (NYSE: GROV) is transforming consumer products into a positive force for human and environmental good. Driven by the belief that sustainability is the only future, Grove creates and curates more than 210 high-performing eco-friendly brands of household cleaning, personal care, health and wellness, laundry, clean beauty, baby, and pet care products serving millions of households across the
Every product Grove offers — from its flagship brand of sustainably powerful home care essentials, Grove Co., to its exceptional third-party brands — has been thoroughly vetted against the Grove Feel Good Standard, which guarantees strict ingredients criteria,
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Media Relations Contact
Ryan.Zimmerman@grove.co
Source: Grove Collaborative Holdings, Inc.
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