Grove Announces First Quarter 2024 Financial Results
Grove Collaborative Holdings (NYSE: GROV) announced its Q1 2024 financial results, reporting a positive Adjusted EBITDA of $1.9 million with a margin of 3.5%. The company saw a revenue decline to $53.5 million, down 10.5% sequentially and 25.2% year-over-year, primarily due to reduced Direct to Consumer (DTC) orders and lower advertising spend. Net loss reduced to $3.4 million compared to $9.5 million in the previous quarter. Operating expenses decreased by 25.3% sequentially and 40.5% year-over-year. Cash reserves are at $81.6 million, a decrease driven by lease modifications and incentive payouts.
Key highlights include a rebrand of Grove Co., launch of new products, and significant savings from headquarters lease restructuring. The company maintains its 2024 guidance for revenue between $215-$225 million and an Adjusted EBITDA margin of 0.0% to 1.0%.
- Adjusted EBITDA positive $1.9 million, 3.5% margin.
- Gross Margin improved to 55.5%, up 110 basis points sequentially and 350 basis points year-over-year.
- Operating expenses down 25.3% sequentially and 40.5% year-over-year.
- Net loss reduced to $3.4 million, improving from $9.5 million in the previous quarter.
- Cash reserves of $81.6 million.
- Launched rebranded Grove Co. products with sustainable packaging.
- Completed headquarters lease restructuring, saving over $5 million through May 2027.
- Maintains full-year 2024 revenue and EBITDA guidance.
- Revenue decreased to $53.5 million, down 10.5% sequentially and 25.2% year-over-year.
- DTC total orders down 10.5% quarter-over-quarter and 29.5% year-over-year.
- DTC active customers down 12.3% quarter-over-quarter and 35.0% year-over-year.
- Cash reserves decreased by $13.3 million, driven by lease modifications and incentive payouts.
- Advertising spend was at a record low, impacting customer acquisition.
Insights
Grove Collaborative’s first quarter financial results show a mixed bag of metrics amid the company’s ongoing transformation. The company reported Adjusted EBITDA of $1.9 million, marking its third consecutive quarter of positive Adjusted EBITDA. This demonstrates an improvement in profitability metrics, likely due to the strategic realignment of operations and cost-cutting measures, including a headquarters lease restructuring that saves more than
However, revenue trends are concerning. Net revenue dropped by 25.2% year-over-year and 10.5% sequentially, driven by reduced Direct-to-Consumer (DTC) orders due to lower advertising spend. Notably, the company managed to achieve a gross margin improvement to
Operating expenses also saw a significant reduction of
For retail investors, the focus should remain on how effectively Grove can execute its transformation strategy while managing cash flow and achieving revenue growth. The next quarters will be important to see if the company can maintain profitability and grow its customer base.
Grove Collaborative’s rebranding and new product launches are key aspects of its long-term growth strategy. The introduction of new Ready-to-Use Hand Soap, Dish Soap and Liquid Laundry Detergent under the Grove Co. brand aims to attract environmentally conscious consumers. The company's strategic shift to emphasize marketing efficiency over volume growth could pay off in the long term as it focuses on high-margin product segments and customer retention.
However, the drop in Direct-to-Consumer (DTC) orders and active customers indicates potential short-term challenges in customer acquisition. The company's decision to reduce advertising spend has led to fewer new customers, which could hinder immediate growth but aligns with its strategy to prioritize profitability. The rebranding and product innovation must resonate well with existing and potential customers to offset the decrease in new orders.
Grove’s emphasis on sustainability and plastic reduction aligns with broader industry trends and consumer preferences towards eco-friendly products. This could serve as a competitive advantage in a market increasingly conscious of environmental impact. Nevertheless, it remains to be seen if these initiatives can convert into tangible financial gains.
Retail investors should watch for customer engagement metrics and how effectively the new product launches perform in the market. The upcoming quarters will provide more insight into the effectiveness of these strategic pivots.
Grove Collaborative’s emphasis on sustainability continues to be a significant pillar of its business strategy. The company maintained a plastic intensity of
Despite these efforts, sustainability alone may not drive financial performance. Investors need to consider how these initiatives impact consumer perception and long-term brand loyalty. The company’s partnership with The Nature Conservancy and other sustainability efforts can enhance its brand image, potentially leading to a loyal customer base devoted to sustainable living.
For retail investors, it’s essential to evaluate whether these sustainability initiatives translate into stronger market positioning and customer retention. The broader market trend towards eco-friendly products is favorable, but Grove must leverage its sustainability credentials effectively to drive growth and profitability.
-
First Quarter 2024 Adjusted EBITDA of
, Adjusted EBITDA margin of$1.9 million 3.5% - Launched Grove Co. rebrand alongside new Ready-to-Use Hand Soap, Dish Soap and Liquid Laundry Detergent
-
Completed headquarters lease restructuring; more than
of cash savings through May 2027$5M - Maintains full year 2024 Revenue and Adjusted EBITDA Guidance
Grove Collaborative’s first quarter 2024 financial results include several milestones for the Company, including its third consecutive quarter of positive Adjusted EBITDA, demonstrating continued progress on overall profitability while laying the groundwork for the business transformation to drive top line growth.
“This quarter’s results show the early benefits of our continued focus on profitability alongside our focus on being the trusted brand for conscientious customers who are seeking high-performing, planet-friendly products. But I want to emphasize this is just the beginning of our transformation,” said Jeff Yurcisin, Chief Executive Officer. “In my first nine months, we’ve made a number of strategic changes to our business to build a stronger foundation for long term profitability and growth so that we are better able to support our customers’ individual sustainability journeys and transform the industry into a force for human and environmental health.”
First Quarter 2024 Financial Results
Revenue, Net was
Gross Margin was
Operating Expenses were
Net Loss was
Adjusted EBITDA2 was positive
Cash, Cash equivalents, and Restricted Cash was
First Quarter 2024 Key Business Highlights:
|
Three Months Ended March 31, |
||||||
(in thousands, except DTC Net Revenue Per Order and percentages) |
2024 |
|
2023 |
||||
Financial and Operating Data |
|
|
|
||||
Grove Brands % Net Revenue |
|
43 |
% |
|
|
49 |
% |
DTC Total Orders |
|
773 |
|
|
|
1,097 |
|
DTC Active Customers |
|
807 |
|
|
|
1,241 |
|
DTC Net Revenue Per Order |
$ |
66 |
|
|
$ |
62 |
|
Grove Brands % of Net Revenue was
Direct to Consumer (DTC) Total Orders totaled 0.8 million, down
DTC Active Customers, the number of customers that have placed an order in the trailing twelve months, totaled 0.8 million, down
DTC Net Revenue Per Order was
First Quarter 2024 Operational Highlights
Key operational highlights related to the Company’s strategic pillars:
-
Customers: Highlights related to customer priorities include:
- Growth Model and Experience Updates: The Company began rebuilding the front end of its ecommerce platform by removing default subscriptions, eliminating gated email access, and creating a program for customers to subscribe and save when purchasing individual products. The launch of the new customer experience in February 2024 initially led to a reduction in new customer conversion, but has subsequently improved as the new customer experience has been optimized. As first order conversion, repeat order rates, and paybacks improve, the Company plans to spend more on advertising.
-
Third Party Category and Selection Expansion: The number of third party products offered by the Company increased
34% year-over-year. Customers have received the Company’s increased offering of health & wellness products positively, and as a result, the Company plans to curate planet-first products relevant to the conscientious customer. - Grove Co. Product Innovation: The company executed a Grove Co. rebrand leveraging sustainable aluminum packaging and launched a ready-to-use assortment of Grove Co. Hand Soap, Dish Soap, and Liquid Laundry Detergent to offer more accessible entry points that don’t require the purchase of a durable dispenser. Other new products included Rooted Beauty by Grove Co. Facial Wipes and new fragrances throughout the portfolio including Sunshower, Fresh Pomelo, Wild Mint, and Sea Spray. On May 1, the Company launched its Summer Limited Edition Collection with The Nature Conservancy to celebrate Grove’s ongoing partnership with The Nature Conservancy and the partnership’s conservation efforts in the Tongas rainforest region.
-
Sustainability: Highlights related to sustainability priorities include:
-
Plastic Intensity3: Plastic intensity across the entire Grove business (across all online and retail sales) was 1.08 pounds of plastic per
in net revenue in the first quarter of 2024, roughly flat to 1.07 pounds in the fourth quarter of 2023, but down from 1.12 pounds in the first quarter of 2023. More details on Grove’s plastic intensity can be found in the Company’s sustainability report, which the Company plans to publish in the second half of May 2024.$100 - Earth Month Celebration: For Earth month 2024 throughout April, the Company announced key sustainability program updates and Grove Co. innovation updates. Among these efforts, the Company began using paper tape packaging to further reduce plastic usage, launched a digital campaign titled “Perfect Isn’t Sustainable, Progress Is,” and celebrated core partners, including rePurpose Global, 5 Gyres, and The Nature Conservancy.
-
Plastic Intensity3: Plastic intensity across the entire Grove business (across all online and retail sales) was 1.08 pounds of plastic per
-
Profitability: Highlights related to profitability priorities include:
-
Continued Improvement of Operating Costs: Executed initiatives, including vendor, partner, and contract negotiations, to increase operating leverage and improve profitability. The Company also finalized a new, reduced lease for its San Francisco Headquarters space, and announced the forthcoming closure of its fulfillment center in
St. Peters, MO by the end of May to streamline operations and improve overall fulfillment efficiency.
-
Continued Improvement of Operating Costs: Executed initiatives, including vendor, partner, and contract negotiations, to increase operating leverage and improve profitability. The Company also finalized a new, reduced lease for its San Francisco Headquarters space, and announced the forthcoming closure of its fulfillment center in
Financial Outlook:
Chief Financial Officer Sergio Cervantes commented, “I continue to be pleased with our ability to manage our cost structure and working capital, resulting in our most profitable quarter to date, despite revenue declining in the first quarter. As a result of the first order experience changes during the quarter, we are already seeing improvements in our first order conversion rate, after an initial decline, increasing our ability to efficiently acquire new customers, which gives us confidence in our longer term strategy. Despite the uncertainty around the business model transformation and our ability to increase advertising spend over the course of the year, we continue to be optimistic that we will drive sequential revenue growth in the second half of the year and deliver positive Adjusted EBITDA for the full year. I look forward to sharing updates on our business transformation in future quarters.”
Despite the uncertainty noted above, the Company is maintaining the following guidance for the full fiscal year 2024:
-
Net revenue of
to$215 , and$225 million -
Adjusted EBITDA margin of
0.0% to1.0%
Conference Call Information:
The Company will host an investor conference call and webcast to review these financial results at 5:00pm ET / 2:00pm PT on May 14, 2024. The webcast can be accessed at https://investors.grove.co/. The conference call can be accessed by calling 877-413-7205. International callers may dial 201-689-8537. A replay of the call will be available until May 28, 2024 and can be accessed by dialing 877-660-6853 or 201-612-7415, access code: 13746066. The webcast will remain available on the Company’s investor relations website for 6 months following the webcast.
About Grove Collaborative Holdings, Inc.
Launched in 2016 as a Certified B Corp, Grove Collaborative Holdings, Inc. (NYSE: GROV) is transforming consumer products into a positive force for human and environmental good. Driven by the belief that sustainability is the only future, Grove creates and curates more than 210 high-performing eco-friendly brands of household cleaning, personal care, health and wellness, laundry, clean beauty, baby, and pet care products serving millions of households across the
Every product Grove offers — from its flagship brand of sustainably powerful home care essentials, Grove Co., to its exceptional third-party brands — has been thoroughly vetted against the Grove Feel Good Standard, which guarantees strict ingredients criteria,
_______________ |
1 Direct to Consumer is defined as orders through the Grove website and mobile application. |
2 Adjusted EBITDA and Adjusted EBITDA margin are non-GAAP financial measures. See “Non-GAAP Financial Measures” for a description of Adjusted EBITDA and Adjusted EBITDA margin and a reconciliation of Adjusted EBITDA and Adjusted EBITDA margin to net loss and net loss margin in the table at the end of this press release. |
3 Grove defines plastic intensity as pounds of plastic used per |
Caution Concerning Forward-Looking Statements
This press release contains "forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about long term profitability and growth, continued improvements in Grove’s first order conversion rate and long term strategy to efficiently acquire new customers, revenue growth in the second half of 2024, delivering positive Adjusted EBITDA for 2024, future increases in marketing spend, third party product expansion, the focus on use of cash and efficient returns on its use and Grove’s 2024 guidance for Net revenue and Adjusted EBITDA margin. Any statements contained herein that are not statements of historical fact may be deemed to be forward-looking statements. The forward-looking statements contained in this press release are based on Grove’s current expectations and beliefs in light of the Company’s experience and perception of historical trends, current conditions and expected future developments and their potential effects on the Company as well as other factors believed to be appropriate under the circumstances. There can be no assurance that future developments affecting the Company will be those that have been anticipated. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond the Company’s control) or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements, including changes in business, market, financial, political and legal conditions; legal and regulatory matters and developments; risks relating to the uncertainty of the projected financial information; Grove’s ability to successfully expand their business; competition; the uncertain effects of the COVID-19 pandemic; risks relating to inflation and interest rates; effectiveness of the Company’s ecommerce platform and selling efforts; demand for Grove products and other brands that sold and those factors discussed in documents filed, or to be filed, with the
Non-GAAP Financial Measures
Some of the financial information and data contained in this press release, such as Adjusted EBITDA and Adjusted EBITDA margin, have not been prepared in accordance with
Grove calculates Adjusted EBITDA as net income (loss), adjusted to exclude: stock-based compensation expense; depreciation and amortization; changes in fair values of derivative liabilities; transaction costs allocated to derivative liabilities upon closing of the transaction where Grove became a publicly traded company; interest income; interest expense; restructuring and severance related costs; provision for income taxes and certain litigation and legal settlement expenses. Grove defines Adjusted EBITDA Margin as Adjusted EBITDA divided by net revenue. Because Adjusted EBITDA excludes these elements that are otherwise included in GAAP financial results, this measure has limitations when compared to net loss determined in accordance with GAAP. Further, Adjusted EBITDA is not necessarily comparable to similarly titled measures used by other companies. For these reasons, investors should not consider Adjusted EBITDA in isolation from, or as a substitute for, net loss determined in accordance with GAAP.
Grove Collaborative Holdings, Inc. Consolidated Balance Sheets (In thousands, except share and per share amounts) |
|||||||
|
March 31, 2024 |
|
December 31, 2023 |
||||
|
(Unaudited) |
|
|
||||
Assets |
|
|
|
||||
Current assets: |
|
|
|
||||
Cash and cash equivalents |
$ |
77,757 |
|
|
$ |
86,411 |
|
Restricted cash |
|
3,325 |
|
|
|
5,650 |
|
Inventory, net |
|
31,451 |
|
|
|
28,776 |
|
Prepaid expenses and other current assets |
|
3,422 |
|
|
|
3,359 |
|
Total current assets |
|
115,955 |
|
|
|
124,196 |
|
Restricted cash |
|
502 |
|
|
|
2,802 |
|
Property and equipment, net |
|
10,008 |
|
|
|
11,625 |
|
Operating lease right-of-use assets |
|
9,043 |
|
|
|
9,612 |
|
Other long-term assets |
|
2,355 |
|
|
|
2,507 |
|
Total assets |
$ |
137,863 |
|
|
$ |
150,742 |
|
Liabilities and Stockholders’ Equity |
|
|
|
||||
Current liabilities: |
|
|
|
||||
Accounts payable |
$ |
8,200 |
|
|
$ |
8,074 |
|
Accrued expenses |
|
11,939 |
|
|
|
16,020 |
|
Deferred revenue |
|
6,569 |
|
|
|
7,154 |
|
Operating lease liabilities, current |
|
1,703 |
|
|
|
3,489 |
|
Other current liabilities |
|
482 |
|
|
|
306 |
|
Total current liabilities |
|
28,893 |
|
|
|
35,043 |
|
Debt, noncurrent |
|
72,533 |
|
|
|
71,662 |
|
Operating lease liabilities, noncurrent |
|
7,610 |
|
|
|
14,404 |
|
Derivative liabilities |
|
11,313 |
|
|
|
11,511 |
|
Total liabilities |
|
120,349 |
|
|
|
132,620 |
|
Commitments and contingencies (Note 6) |
|
|
|
||||
Redeemable convertible preferred stock, |
|
10,000 |
|
|
|
10,000 |
|
|
|
|
|
||||
Stockholders’ equity: |
|
|
|
||||
Common stock - |
|
4 |
|
|
|
4 |
|
Additional paid-in capital |
|
631,991 |
|
|
|
629,208 |
|
Accumulated deficit |
|
(624,481 |
) |
|
|
(621,090 |
) |
Total stockholders’ equity |
|
7,514 |
|
|
|
8,122 |
|
Total liabilities, redeemable convertible preferred stock and stockholders’ equity |
$ |
137,863 |
|
|
$ |
150,742 |
|
Grove Collaborative Holdings, Inc. Consolidated Statements of Operations (Unaudited) (In thousands, except share and per share amounts) |
|||||||
|
Three Months Ended March 31, |
||||||
|
2024 |
|
2023 |
||||
Revenue, net |
$ |
53,545 |
|
|
$ |
71,565 |
|
Cost of goods sold |
|
23,805 |
|
|
|
34,310 |
|
Gross profit |
|
29,740 |
|
|
|
37,255 |
|
|
|
|
|
||||
Operating expenses: |
|
|
|
||||
Advertising |
|
2,053 |
|
|
|
8,673 |
|
Product development |
|
3,626 |
|
|
|
4,216 |
|
Selling, general and administrative |
|
24,594 |
|
|
|
38,021 |
|
Operating loss |
|
(533 |
) |
|
|
(13,655 |
) |
|
|
|
|
||||
Non-operating expenses: |
|
|
|
||||
Interest expense |
|
4,129 |
|
|
|
3,729 |
|
Changes in fair value of derivative liabilities |
|
(198 |
) |
|
|
292 |
|
Other income, net |
|
(1,083 |
) |
|
|
(4,617 |
) |
Total non-operating expenses (income), net |
|
2,848 |
|
|
|
(596 |
) |
Loss before provision for income taxes |
|
(3,381 |
) |
|
|
(13,059 |
) |
Provision for income taxes |
|
10 |
|
|
|
10 |
|
Net loss |
$ |
(3,391 |
) |
|
$ |
(13,069 |
) |
Less: Accumulated dividends on redeemable convertible preferred stock |
|
(150 |
) |
|
|
— |
|
Net loss attributable to common stockholders, basic and diluted |
$ |
(3,541 |
) |
|
$ |
(13,069 |
) |
Net loss per share attributable to common stockholders, basic and diluted |
$ |
(0.10 |
) |
|
$ |
(0.39 |
) |
Weighted-average shares used in computing net loss per share attributable to common stockholders, basic and diluted |
|
36,262,917 |
|
|
|
33,747,855 |
|
Grove Collaborative Holdings, Inc. Consolidated Statements of Cash Flows (Unaudited) (In thousands) |
|||||||
|
Three Months Ended March 31, |
||||||
|
2024 |
|
2023 |
||||
Cash Flows from Operating Activities |
|
|
|
||||
Net loss |
$ |
(3,391 |
) |
|
$ |
(13,069 |
) |
Adjustments to reconcile net loss to net cash used in operating activities: |
|
|
|
||||
Gain on lease modification |
|
(3,139 |
) |
|
|
— |
|
Stock-based compensation expense |
|
3,113 |
|
|
|
4,893 |
|
Depreciation and amortization |
|
2,201 |
|
|
|
1,448 |
|
Changes in fair value of derivative liabilities |
|
(198 |
) |
|
|
292 |
|
Reduction in transaction costs allocated to derivative liabilities upon Business Combination |
|
— |
|
|
|
(3,745 |
) |
Non-cash interest expense |
|
961 |
|
|
|
948 |
|
Inventory reserve |
|
(505 |
) |
|
|
124 |
|
Other non-cash expenses |
|
— |
|
|
|
77 |
|
Changes in operating assets and liabilities: |
|
|
|
||||
Inventory |
|
(2,170 |
) |
|
|
3,078 |
|
Prepaids and other assets |
|
(14 |
) |
|
|
(828 |
) |
Accounts payable |
|
125 |
|
|
|
1,554 |
|
Accrued expenses |
|
(4,082 |
) |
|
|
162 |
|
Deferred revenue |
|
(585 |
) |
|
|
(1,726 |
) |
Operating lease right-of-use assets and liabilities |
|
(4,872 |
) |
|
|
(261 |
) |
Other liabilities |
|
176 |
|
|
|
316 |
|
Net cash used in operating activities |
|
(12,380 |
) |
|
|
(6,737 |
) |
|
|
|
|
||||
Cash Flows from Investing Activities |
|
|
|
||||
Purchase of property and equipment |
|
(518 |
) |
|
|
(784 |
) |
Net cash used in investing activities |
|
(518 |
) |
|
|
(784 |
) |
|
|
|
|
||||
Cash Flows from Financing Activities |
|
|
|
||||
Payment of transaction costs related to the Business Combination |
|
— |
|
|
|
(4,150 |
) |
Proceeds from issuance of debt |
|
— |
|
|
|
7,500 |
|
Payment of debt issuance costs |
|
— |
|
|
|
(837 |
) |
Repayment of debt |
|
— |
|
|
|
(235 |
) |
Payments related to stock-based award activities |
|
(381 |
) |
|
|
(288 |
) |
Net cash (used in) provided by financing activities |
|
(381 |
) |
|
|
1,990 |
|
|
|
|
|
||||
Net decrease in cash, cash equivalents and restricted cash |
|
(13,279 |
) |
|
|
(5,531 |
) |
Cash, cash equivalents and restricted cash at beginning of period |
|
94,863 |
|
|
|
95,985 |
|
Cash, cash equivalents and restricted cash at end of period |
$ |
81,584 |
|
|
$ |
90,454 |
|
Grove Collaborative Holdings, Inc. Non-GAAP Financial Measures (Unaudited) (In thousands) |
|||||||
|
Three Months Ended March 31, |
||||||
|
2024 |
|
2023 |
||||
Reconciliation of Net Loss to Adjusted EBITDA |
|
||||||
Revenue |
$ |
53,545 |
|
|
$ |
71,565 |
|
Net loss |
$ |
(3,391 |
) |
|
$ |
(13,069 |
) |
Stock-based compensation |
|
3,113 |
|
|
|
4,893 |
|
Depreciation and amortization |
|
2,201 |
|
|
|
1,448 |
|
Changes in fair value of derivative liabilities |
|
(198 |
) |
|
|
292 |
|
Reduction in transaction costs allocated to derivative liabilities upon Business Combination |
|
— |
|
|
|
(3,745 |
) |
Interest income |
|
(1,086 |
) |
|
|
(424 |
) |
Interest expense |
|
4,129 |
|
|
|
3,729 |
|
Restructuring and severance related costs |
|
(2,885 |
) |
|
|
46 |
|
Provision for income taxes |
|
10 |
|
|
|
10 |
|
Total Adjusted EBITDA |
$ |
1,893 |
|
|
$ |
(6,820 |
) |
Net loss margin |
|
(6.3 |
)% |
|
|
(18.3 |
)% |
Adjusted EBITDA margin (loss) |
|
3.5 |
% |
|
|
(9.5 |
)% |
View source version on businesswire.com: https://www.businesswire.com/news/home/20240514643253/en/
Investor Relations Contact
ir@grove.co
Media Relations Contact
Ryan.Zimmerman@grove.co
Source: Grove Collaborative Holdings, Inc.
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