Grove Collaborative Holdings Inc Stock Price, News & Analysis

Grove Collaborative Holdings (NYSE: GROV) has received a notice from the NYSE regarding non-compliance with listing standards on May 15, 2025. The company failed to maintain both an average global market capitalization of $50 million over 30 trading days and stockholders' equity of $50 million. Grove must submit a business plan within 45 days demonstrating how it will regain compliance within 18 months.

While there is no immediate impact on GROV's listing status, the company's continued listing depends on NYSE's acceptance of the plan. If accepted, Grove will remain listed during the cure period, subject to compliance with other standards and progress review. If the plan is rejected or not submitted timely, NYSE could initiate delisting proceedings.

Grove Collaborative (NYSE: GROV) reported challenging Q1 2025 financial results with revenue declining 18.7% year-over-year to $43.5 million. The company posted a net loss of $3.5 million and negative Adjusted EBITDA of $1.6 million. Key metrics showed declines with DTC Total Orders down 20% to 622,000 and Active Customers falling 16% to 678,000. The performance was impacted by lower advertising spend and a $2-3 million revenue hit from eCommerce platform migration issues. Despite challenges, the company highlighted improved advertising efficiencies and stronger new customer economics. Grove revised its 2025 guidance, expecting mid-single-digit to low double-digit revenue decline and Adjusted EBITDA between negative to positive low single-digit millions. The company secured an amended Asset-Based-Loan Facility extending maturity to April 2028 with increased availability.

Grove Collaborative (NYSE: GROV), the world's first plastic neutral retailer, has released its sixth annual Sustainability Report for 2024-2025 and announced the approval of its Science-Based Targets (SBTs) by the Science Based Targets initiative. The company has set ambitious goals including reducing Scope 1 GHG emissions by 42% by 2030 and ensuring 88.5% of suppliers have science-based targets by 2029.

As part of its Beyond Plastic™ initiative, Grove has avoided 8.1 million pounds of single-use plastic waste since 2020, reaching 54% of its 2030 goal of 15 million pounds. In 2024, the company collected 2.0 million pounds of plastic and achieved its lowest plastic-to-revenue ratio of 1.05 pounds per $100. Additionally, 81% of Grove's owned brand assortment now meets its Beyond Plastic™ standards, up from 79% in 2023.

The company has also expanded its focus to include human health initiatives, implementing stricter standards for product vetting and ingredient safety while maintaining its commitment to environmental sustainability.

Grove Collaborative Holdings (NYSE: GROV), the world's first plastic-neutral retailer and sustainable consumer products company, will release its Q1 2025 financial results on May 14, 2025, after market close.

The company will host an investor conference call and webcast at 5:00pm ET / 2:00pm PT. Investors can access the webcast at investors.grove.co or join via phone at 877-413-7205 (International: +1 201-689-8537). A replay will be available until June 15, 2025.

Grove operates as a one-stop online destination for sustainable everyday essentials, offering products across categories including:

• Household cleaning
• Personal care
• Health and wellness
• Clean beauty
• Kitchen and pantry
• Baby and pet care

The company partners with over 300 brands focused on sustainable solutions, emphasizing plastic-free alternatives and environmental responsibility.

Grove Collaborative (NYSE: GROV) has launched a new connected TV (CTV) advertising campaign aimed at reaching 57 million conscientious consumers. The campaign marks a strategic expansion of the company's marketing efforts, highlighting its evolution beyond environmental sustainability to focus on overall home health.

The 30-second advertisement, directed by Happy Monster's Amos Goss, showcases American families in their daily routines, emphasizing Grove's curated selection of sustainable home essentials across categories including personal care, cleaning, wellness, baby, pet, and kitchen products. The company introduced a new tagline: 'Your Home, Healthier', reflecting their commitment to providing trusted, vetted products for both family and planetary health.

The campaign, managed by CTV agency Keynes Digital, will be distributed across major streaming platforms and digital channels, targeting consumers who prioritize sustainability and personal health in their shopping decisions.

Grove Collaborative (NYSE: GROV) has launched a satirical 'April Fools' marketing campaign with their new Grove Co. 5% Collection. The edition collection features miniature versions of their regular products, intentionally sized at 5% of their normal size and packaged in virgin plastic.

The campaign aims to highlight the ineffectiveness of plastic recycling, noting that only 5% of plastic actually gets recycled. The collection mockingly promotes 'benefits' such as rock bottom prices due to using cheap virgin plastic and 'guaranteed recyclability' due to the miniature size, while pointing out the impracticality of needing to purchase 20 times more units for the same quantity of product.

This Earth Month initiative serves as a critique of current plastic recycling systems, using satire to educate consumers about plastic waste issues while maintaining Grove's position as the world's first plastic-neutral retailer.

Grove Collaborative (NYSE: GROV) has acquired 8Greens, a natural wellness company specializing in greens supplements in gummy and effervescent tablet formats. The acquisition strengthens Grove's position in the wellness category and expands its focus on environmental and human health.

8Greens, founded in 2015, is known for supplements containing eight essential greens: spinach, kale, aloe vera, wheatgrass, blue green algae, barley grass, chlorella, and spirulina. Their product line includes powders, tablets, gummies, and lollipops targeting various wellness areas such as metabolism, gut health, immunity, brain focus, and skin health.

The products will be available through Grove's marketplace starting April 2025, alongside existing platforms including 8Greens' site, Amazon, and QVC. Founder Dawn Russell will join Grove as a consultant to develop educational content and support product development.

Grove Collaborative (NYSE: GROV) reported Q4 2024 financial results, marking sequential revenue growth for the first time since Q1 2022. Q4 revenue reached $49.5 million, up from $48.3 million in Q3 2024 but down from $59.9 million in Q4 2023.

Key Q4 metrics include:

• Gross margin of 52.4%
• Net loss of $12.6 million
• Positive operating cash flow of $0.3 million
• 717,000 total DTC orders
• 688,000 active customers

The company completed a $72 million voluntary term debt repayment in Q4 and announced two strategic acquisitions in Q1 2025: Grab Green and 8Greens. For 2025 outlook, Grove expects revenue to be flat to down mid-single digits year-over-year, with Q4 2025 projected to show low-single-digit growth. Adjusted EBITDA is expected to be breakeven to positive low-single digit millions.

Grove Collaborative Holdings (NYSE: GROV), the world's first plastic-neutral retailer and sustainable consumer products company, has scheduled its Fourth Quarter and Full Year 2024 financial results announcement for March 11, 2025 after market close.

The company will host an investor conference call and webcast at 5:00pm ET / 2:00pm PT on the same day. Investors can access the webcast at investors.grove.co or join via phone at 877-413-7205 (International: +1 201-689-8537). A replay will be available until April 11, 2025.

Grove operates as a one-stop online destination for sustainable everyday essentials, offering products across household cleaning, personal care, health and wellness, and other categories from over 300 brands focused on reducing plastic usage.