Garmin signs multiyear deal to sponsor RunningLane Cross Country Championships

Rhea-AI Summary

Garmin has entered a two-year agreement to become the title sponsor of the Garmin RunningLane Cross Country Championships, commencing on December 4, 2021, in Huntsville, Alabama. This prestigious event will feature over 1,500 high school athletes from across the U.S., competing for various individual and team awards. Garmin aims to promote its running products, including Forerunner series watches, and underscores its commitment to supporting youth athletes. This sponsorship will enhance Garmin's brand visibility within the fitness community.

Positive

• Garmin's sponsorship enhances brand visibility in the youth athletic community.
• Opportunity to showcase its popular running watches to a targeted audience of high school athletes.
• Strengthens community engagement through support of youth sports events.

Negative

• None.

Championship brings thousands of high school runners from across the nation together for premier postseason competition

OLATHE, Kan.--(BUSINESS WIRE)-- Garmin^® International, Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced it has signed a two-year deal to become the title sponsor of the Garmin RunningLane Cross Country Championships, beginning with this year’s event in Huntsville, Alabama, on December 4, 2021.

Garmin signs multiyear deal to sponsor RunningLane Cross Country Championships (Graphic: Business Wire)

The Garmin RunningLane Cross Country Championships is a premier running event that brings more than 1,500 high school athletes from across the United States together postseason to compete for individual and team awards on one of the fastest 5K cross country courses in the nation.

“The Garmin RunningLane Cross Country Championships attract the fastest runners and teams in the country, and we are thrilled to be the title sponsor of this competitive event,” said Susan Lyman, Garmin vice president of global consumer marketing. “Garmin watches are the preferred running watches for many high school athletes and teams, and this event reaffirms our commitment to youth runners. We look forward to cheering on this year’s participants in Huntsville as they chase their next PR.”

"RunningLane is so thankful and honored to work with a leading fitness technology company like Garmin, who so graciously stepped in to help provide a wonderful experience for kids all across North America in their postseason goals and endeavors,” said Sean Allan, RunningLane co-founder. “Garmin stepped up to the table and with their help the Garmin RunningLane Cross Country Championships is going to be an unforgettable experience."

As title sponsor of the Garmin RunningLane Cross Country Championships, Garmin will have an opportunity to showcase its state-of-the-art running watches and training tools, including:

• Forerunner^® 55: An affordable and easy-to-use GPS smartwatch that lets runners track their time, distance, speed, pace and heart rate from their wrist while also offering daily suggested workouts, all-day activity tracking and health, wellness and connected features.
• Forerunner 245 Music: A GPS smartwatch that evaluates performance stats such as V02 Max, training status and more while offering recovery insights, daily suggested workouts, onboard music storage and health and wellness features.
• Garmin Clipboard™ Coaching app: A free, all-in-one solution where coaches can review and compare their team’s stats, track performance trends and more from a compatible smart device.

Engineered on the inside for life on the outside, Garmin products have revolutionized life for runners, cyclists, swimmers and athletes of all levels and abilities. Committed to developing technology that helps people stay active and elevate performance, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Other Garmin fitness brands include Tacx^® and Firstbeat Analytics™. For more information, visit Garmin's virtual pressroom at garmin.com/newsroom, email media.relations@garmin.com, or follow us at facebook.com/garminfit, twitter.com/garminnews, instagram.com/garminfitness, youtube.com/garmin or linkedin.com/company/garmin.

About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin, Forerunner and Tacx are registered trademarks and Garmin Clipboard and Firstbeat Analytics are trademarks of Garmin Ltd. or its subsidiaries.

All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

Notice on Forward-Looking Statements:

This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 26, 2020, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of such Form 10-K is available at https://www.garmin.com/en-US/company/investors/earnings/. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211102005142/en/

Stephanie Schultz

913-397-8200

media.relations@garmin.com

Source: Garmin International, Inc.

FAQ

What is the Garmin RunningLane Cross Country Championships?

The Garmin RunningLane Cross Country Championships is a premier event held for high school runners, featuring over 1,500 participants competing for awards.

When does the Garmin RunningLane Cross Country Championships take place?

The event begins on December 4, 2021, in Huntsville, Alabama.

What is Garmin's role in the Garmin RunningLane Cross Country Championships?

Garmin is the title sponsor of the championships for a two-year period, promoting its running products and supporting youth athletics.

How does the sponsorship benefit Garmin?

The sponsorship allows Garmin to enhance brand visibility and showcase its running watches to a targeted audience.

What products will Garmin showcase during the championships?

Garmin will showcase its Forerunner series watches, including the Forerunner 55 and Forerunner 245 Music, along with the Garmin Clipboard Coaching app.