Find your next adventure with the rugged Tread 2 powersports navigator from Garmin
Garmin (NYSE: GRMN) has unveiled the Tread 2, a rugged off-road navigator designed for powersports enthusiasts. The device features a 6-inch ultrabright touchscreen display, IP67 dust/water rating, and comprehensive navigation tools including topographic maps, satellite imagery, and trail mapping capabilities. Priced at $699.99, the Tread 2 comes with built-in sensors for altitude, barometer, and compass readings. A new Handlebar Controller, sold separately at $149.99, offers convenient device control from vehicle handlebars. The system supports group tracking features and can integrate with inReach satellite communication devices for emergency assistance.
Garmin (NYSE: GRMN) ha presentato il Tread 2, un navigatore off-road robusto progettato per gli appassionati di powersport. Il dispositivo presenta un display touchscreen ultrabright da 6 pollici, una classificazione IP67 per polvere/acqua e strumenti di navigazione completi, tra cui mappe topografiche, immagini satellitari e funzionalità di mappatura dei sentieri. Prezzo: $699.99, il Tread 2 è dotato di sensori integrati per letture di altitudine, barometro e bussola. Un nuovo Controller da Manubrio, venduto separatamente a $149.99, offre un controllo comodo del dispositivo dal manubrio del veicolo. Il sistema supporta funzionalità di tracciamento di gruppo e può integrarsi con dispositivi di comunicazione satellitare inReach per assistenza in emergenze.
Garmin (NYSE: GRMN) ha presentado el Tread 2, un navegador off-road resistente diseñado para entusiastas de los powersports. El dispositivo cuenta con una pantalla táctil ultrabrillante de 6 pulgadas, clasificación IP67 para polvo/agua y herramientas de navegación completas, incluyendo mapas topográficos, imágenes satelitales y capacidades de mapeo de senderos. Con un precio de $699.99, el Tread 2 viene con sensores integrados para lecturas de altitud, barómetro y brújula. Un nuevo Controlador de Manillar, vendido por separado a $149.99, ofrece un control conveniente del dispositivo desde el manillar del vehículo. El sistema soporta características de seguimiento grupal e se puede integrar con dispositivos de comunicación satelital inReach para asistencia en emergencias.
가민 (NYSE: GRMN)이 Tread 2를 공개했습니다. 이 장치는 파워스포츠 애호가를 위해 설계된 견고한 오프로드 내비게이터입니다. 이 장치는 6인치의 초고휘도 터치스크린 디스플레이, IP67 방진/방수 등급 및 지형도, 위성 이미지, 트레일 맵핑 기능을 포함한 종합 내비게이션 도구를 특징으로 합니다. 가격은 $699.99이며, Tread 2는 고도, 기압계 및 나침반 측정을 위한 내장 센서를 갖추고 있습니다. 별도로 판매되는 새로운 핸들바 컨트롤러는 $149.99에 차량 핸들바에서 장치를 편리하게 제어할 수 있게 해줍니다. 이 시스템은 그룹 추적 기능을 지원하며, 비상 지원을 위한 inReach 위성 통신 장치와 통합할 수 있습니다.
Garmin (NYSE: GRMN) a dévoilé le Tread 2, un navigateur tout-terrain robuste conçu pour les passionnés de powersport. L'appareil dispose d'un écran tactile ultralumineux de 6 pouces, d'une classification IP67 pour la poussière/l'eau et d'outils de navigation complets, y compris des cartes topographiques, des images satellite et des capacités de cartographie de sentiers. Au prix de $699.99, le Tread 2 est équipé de capteurs intégrés pour des lectures d'altitude, de baromètre et de boussole. Un nouveau Contrôleur de Guidon, vendu séparément à $149.99, offre un contrôle pratique de l'appareil depuis les guidons du véhicule. Le système prend en charge des fonctionnalités de suivi de groupe et peut s'intégrer à des dispositifs de communication satellite inReach pour l'assistance d'urgence.
Garmin (NYSE: GRMN) hat den Tread 2 vorgestellt, einen robusten Offroad-Navigator, der für Powersport-Enthusiasten entwickelt wurde. Das Gerät verfügt über ein 6-Zoll-ultrahelles Touchscreen-Display, eine IP67-Einstufung für Staub/Wasser und umfassende Navigationswerkzeuge, einschließlich topographischer Karten, Satellitenbilder und Trail-Kartierungsfunktionen. Der Preis beträgt $699.99, und der Tread 2 ist mit integrierten Sensoren zur Höhenmessung, Barometer- und Kompassmessungen ausgestattet. Ein neuer Lenkercontroller, der separat für $149.99 verkauft wird, ermöglicht eine bequeme Steuerung des Geräts vom Fahrzeuglenker aus. Das System unterstützt Gruppenverfolgungsfunktionen und kann mit InReach-Satellitenkommunikationsgeräten zur Notfallunterstützung integriert werden.
- Product diversification into growing powersports navigation market
- Premium pricing strategy with $699.99 main unit and $149.99 controller accessory
- Multiple revenue streams through optional Outdoor Maps+ subscription service
- Integration capabilities with existing Garmin products creating ecosystem lock-in
- High price point may limit market penetration
- Requires additional purchases (Handlebar Controller, Outdoor Maps+) for full functionality
Insights
The Tread 2 launch represents a strategic expansion of Garmin's powersports navigation portfolio, targeting the growing off-road recreation market. The device's $699.99 price point positions it in the premium segment, with key differentiators including the ultrabright display, comprehensive mapping features and robust durability ratings.
The product's technical specifications - IP67 rating, satellite imagery integration and compatibility with inReach satellite communications - demonstrate significant improvements over previous models. The additional $149.99 Handlebar Controller accessory creates potential for increased revenue per user through attachment sales. The integration with subscription-based Outdoor Maps+ also indicates a push toward recurring revenue streams.
While this product launch strengthens Garmin's position in the outdoor recreation segment, it's an incremental rather than revolutionary update to their existing product line. The impact on overall company revenue is likely to be modest given Garmin's diverse product portfolio and
Powerful off-road device handles all terrains, boasts a high-resolution display and advanced navigation tools to help you explore with confidence
"We created the Tread 2 for our off-road customers who never back down from a challenge. Built tough, the device is designed to guide you through all types of conditions and stand up to extreme weather. It also comes packed with a wide range of mapping options, giving adventure seekers confidence to take the path less traveled." –Dan Bartel, Garmin Vice President of Global Consumer Sales
Roam the unknown with Garmin's Tread 2.
Rugged design
Tread 2 brings adventure to life with a 6-inch high-resolution, ultrabright display, which is easy to view in direct sunlight and easy to operate while wearing gloves. It has an IP67 dust/water rating to withstand weather and demanding terrain. Travel confidently across tough terrain using built-in sensors that include an altimeter, barometer, compass and pitch/roll gauges. Additionally, Tread 2 includes rugged roll tube and handlebar mount options to best fit the setup of a wide range of powersport vehicles.
Superior mapping
The Tread 2 offers an incredible assortment of mapping features to help adventurers push their limits and explore with greater confidence.
- Off-road mapping: Find the way with turn-by-turn navigation for unpaved roads and trails with content from OpenStreetMap,
U.S. Forest Service Motor Vehicle Use Maps and Adventure Roads and Trails1. - Maps for snowmobiles: Explore with preloaded topographic maps, plus snowmobile-accessible trails and locations throughout the northern
U.S. and all ofCanada . - Satellite imagery: Download subscription-free satellite imagery directly to the device via Wi-Fi® technology to see high-resolution overhead views of routes and terrain.
- Federal Public Land Boundaries: Be aware of public land boundaries for national forests, Bureau of Land Management and wilderness areas and view private land boundaries and landowner information for parcels greater than four acres.
- Live updates: Use the Tread mobile app on a compatible smartphone with an active cellular or Wi-Fi connection to access live weather; share GPX files of favorite routes and track friends' real-time locations using the Group Ride2 mobile feature.
- On-road mapping: When the adventure stays on paved roads, follow them with preloaded City Navigator® maps of
North America . - Outdoor Maps+: Purchase a subscription to Outdoor Maps+ to access premium map content, including slope angle, hunting data, avalanche risk reports, and more.
Control from the handlebar
Adventure-seekers can easily operate their compatible Tread or zūmo® XT2 navigators with the new, wired Handlebar Controller (sold separately). The controller lets riders zoom in and out of their map view, select and scroll through their preferred map layers, waypoints, control music and more. And the intuitive push-button design makes it easy to operate the controller without removing gloves or other gear.
The handlebar controller includes versatile mounting options to fit most snowmobiles, motorcycles and ATVs. It can also withstand adventurous rides with an IP67 dust and water-resistance rating, while the wired power source ensures reliable performance in extreme temperatures.
Working together
Riders can stay connected when venturing beyond cellphone coverage by pairing a compatible inReach® SOS satellite communication device3 for two-way messaging – which includes voice and photo messaging on select devices – and location tracking via the
Adventure seekers can also stay in touch with members in their group by pairing Tread 2 with the Group Ride Radio for location sharing and voice communication through the push-to-talk mic when exploring outside of cell coverage. Additionally, it pairs with a Bluetooth® enabled helmet or headset for hands-free communication.
Available now, the Garmin Tread 2 has a suggested retail price of
Engineered on the inside for life on the outside, Garmin products have revolutionized life for adventurers, athletes, off-road explorers, road warriors and outdoor enthusiasts everywhere. Committed to developing products that enhance experiences, enrich lives and help provide peace of mind, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Visit the Garmin Newsroom, email our media team, connect with @garminoutdoor on social, or follow our blog.
1Limitations may exist in map data for some road and trail route suggestions. Always defer to posted road signs and conditions during vehicle operation. Garmin products using OpenStreetMap data are intended to be used only as supplementary travel aids.
2Tracking via Group Ride Mobile requires the Tread app running on each party's compatible smartphone with Bluetooth technology and an active cellular connection.
3An active inReach subscription is required. Some jurisdictions regulate or prohibit the use of satellite communication devices. It is the responsibility of the user to know and follow all applicable laws in the jurisdiction where the device is intended to be used.
About Garmin: Garmin Ltd. (NYSE: GRMN) is incorporated in
Satellite imagery © 2024 Maxar Technologies (date of satellite imagery may vary). OpenStreetMap is a trademark of the OpenStreetMap Foundation and is used with permission. This product is not endorsed or affiliated with the OpenStreetMap Foundation. Wi-Fi is a registered trademark of the Wi-Fi Alliance. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Garmin is under license.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 30, 2023, filed by Garmin with the Securities and Exchange Commission (Commission file number 0001-411180). A copy of such Form 10-K is available at https://www.garmin.com/en-US/company/investors/earnings/. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
MEDIA CONTACTS:
Mike Cummings & Griffin Schaetzle
913-397-8200
media.relations@garmin.com
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SOURCE Garmin International, Inc.
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