Gap Partners with LoveShackFancy on a Limited-Edition Collection for Every Generation
- Gap and LoveShackFancy collaboration brings a fresh take to Gap's classic styles, attracting customers across every generation. The collection incorporates neutral tones, floral prints, and whimsical textures. The limited-edition capsule includes shared styles and prints for family matching moments. Prices range from $13 to $248.
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Global Superstar Ciara, Headlines New Campaign Celebrating Individuality and Confident Femininity Alongside Her Children, Bridging the Gap to the Next Generation of Artists and Dancers
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9136952-gap-ciara-loveshackfancy-limited-edition-collection/
The 76-piece collection brings a fresh take to classic denim, pastels and logo, incorporating neutral tones, floral prints, whimsical textures and fabrics showcasing a romantic and nostalgic twist to Gap's signature arch logo typeface. The limited-edition capsule also includes shared styles and prints across men, women, kids, and baby for family matching moments. The entire assortment spans across multiple product categories including jeans, skirts, dresses, pants, hoodies, outerwear, button-downs, and accessories, with prices ranging from
"Collaborations and partnerships give us the opportunity to reinvent and reimagine Gap's product icons, to remix the classic Gap logo that our customers love," said Mark Breitbard, Gap's Global President and CEO. "The collection is unique and unexpected, and I'm excited for customers around the world across every generation to experience a little piece of the magic created with LoveShackFancy."
To showcase the collection and each brand's heritage, GRAMMY® Award-winning artist, entrepreneur, and philanthropist, Ciara serves as the face of the campaign alongside two of her children, Future and Sienna, capturing the beautiful bond between mother and child. Shot by fashion photographer Zoey Grossman, each portrait enhances one's unique individual style and the power of confident femininity. Bridging the generational gap, the cast is rounded out with the next generation of changemakers, artists, and dancers, infusing movement into every frame to showcase the distinct structures and outlines of the collection.
"Re-imagining iconic Gap classics for all generations through our LoveShackFancy lens has been a dream," said Rebecca Hessel Cohen Founder and Creative Director of LoveShackFancy. "Each piece is the perfect mix of nostalgia and freshness that you'll live in forever and won't find anywhere else. I couldn't be more excited for this collection to bring some of our magical world to even more people around the world for them to fall in love with."
Starting Friday, August 4, the Gap x LoveShackFancy collection will be available to shop on Gap.com, LoveShackFancy.com, in select US LoveShackFancy stores, and in select global Gap stores. For more on the Gap x LoveShackFancy collaboration, follow along with @gap and @loveshackfancy.
PRESS CONTACTS
Gap: Jenna Stone, jenna_stone@Gap.com; Jackie Walker, gap@LaForce.nyc
LoveShackFancy: Adam Douglas, douglas@kcdworldwide.com
ABOUT GAP @gap and @gapkids
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About LoveShackFancy
LoveShackFancy is inspired by vintage finds; the collection is rich in detail, flattering silhouettes, soft hues, and intricate lace, with an emphasis on whimsical hand-dyed fabrics and enchanting vintage-inspired romantic floral prints. The brand originated from Rebecca Hessel Cohen's desire to design the perfect bridesmaid dress for her own ethereal summer wedding at her family home in Bridgehampton. From an initial collection of hand-dyed silk dresses, LoveShackFancy quickly gained a dedicated following for its romantic pieces that whisper of dream escapes and special moments. Sellout collaborations include Hurley, Bogner, American Girl and Bandier. The brand is stocked at notable wholesale accounts such as Neiman Marcus, Saks Fifth Avenue, Harrods and Selfridges, plus select online retailers Net-A-Porter and Revolve. LoveShackFancy received the WWD Award for The Best Performing Fashion Company, and Rebecca has been profiled and featured on the cover of the New York Times Style section. LoveShackFancy currently has 16 boutiques across the
View original content:https://www.prnewswire.com/news-releases/gap-partners-with-loveshackfancy-on-a-limited-edition-collection-for-every-generation-301889323.html
SOURCE Gap
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