Gap Launches Fall 'Get Loose' Campaign Starring GRAMMY®-Nominated Global Pop Star Troye Sivan
Gap launches its Fall 2024 'Get Loose' campaign, featuring GRAMMY®-nominated pop star Troye Sivan and the CDK Company dance group. The campaign, directed by Sergio Reis, showcases Gap's fall denim collection through dance and music, set to Thundercat's hit 'Funny Thing'. It celebrates Gap's 55-year heritage in denim with a focus on loose styles for self-expression.
The collection includes key styles such as Baggy Jeans, Extra Baggy Jeans, and Denim Cargos for both men and women, paired with classic tees and utility pieces. Sivan, with a social following of over 39 million, expresses that being part of the Gap campaign feels like a perfect fit, aligning with his journey from actor to award-winning musician.
The campaign launches across various media platforms on August 21, 2024, with the fall denim collection available in stores and online. Gap will also collaborate with Sivan on an in-store playlist, available on Spotify.
Gap lancia la sua campagna 'Get Loose' per l'autunno 2024, con protagonista il pop star nominato ai GRAMMY® Troye Sivan e il gruppo di danza CDK Company. La campagna, diretta da Sergio Reis, mette in mostra la collezione autunnale di denim di Gap attraverso danza e musica, sulle note del successo di Thundercat 'Funny Thing'. Celebra il patrimonio di 55 anni di Gap nel denim, con un focus su stili ampi per l'espressione di sé.
La collezione include stili chiave come Baggy Jeans, Extra Baggy Jeans e Denim Cargos per uomini e donne, abbinati a classiche t-shirt e pezzi utilitari. Sivan, con un seguito social di oltre 39 milioni, esprime che far parte della campagna Gap rappresenta una scelta perfetta, in sintonia con il suo percorso da attore a musicista premiato.
La campagna sarà lanciata su diverse piattaforme mediatiche il 21 agosto 2024, con la collezione di denim autunnale disponibile nei negozi e online. Gap collaborerà anche con Sivan per una playlist in-store, disponibile su Spotify.
Gap lanza su campaña 'Get Loose' para el otoño de 2024, protagonizada por el pop star nominado al GRAMMY® Troye Sivan y el grupo de baile CDK Company. La campaña, dirigida por Sergio Reis, muestra la colección de denim de otoño de Gap a través de la danza y la música, con la canción 'Funny Thing' de Thundercat. Celebra el patrimonio de 55 años de Gap en denim, con un enfoque en estilos holgados para la autoexpresión.
La colección incluye estilos clave como Baggy Jeans, Extra Baggy Jeans y Denim Cargos para hombres y mujeres, combinados con camisetas clásicas y piezas utilitarias. Sivan, con más de 39 millones de seguidores en redes sociales, expresa que ser parte de la campaña de Gap se siente como un ajuste perfecto, alineándose con su trayectoria de actor a músico galardonado.
La campaña se lanzará en varias plataformas mediáticas el 21 de agosto de 2024, con la colección de denim de otoño disponible en tiendas y en línea. Gap también colaborará con Sivan en una lista de reproducción en la tienda, disponible en Spotify.
갭이 2024년 가을 'Get Loose' 캠페인을 론칭하며 그래미® 후보인 팝스타 트로이 시반과 CDK 컴퍼니 댄스 그룹이 함께합니다. 이 캠페인은 세르히오 레이스가 감독하며 갭의 가을 데님 컬렉션을 춤과 음악으로 보여주고, 던더캣의 히트곡 'Funny Thing'에 맞춰 진행됩니다. 갭의 55년 데님 유산을 기념하며, 자기 표현을 위한 느슨한 스타일에 주목하고 있습니다.
컬렉션에는 남성과 여성을 위한 배기 진, 엑스트라 배기 진, 데님 카고와 같은 주요 스타일이 포함되어 있으며, 클래식 티셔츠와 유틸리티 아이템과 함께 구성됩니다. 3900만 명 이상의 소셜 미디어 팔로워를 보유한 시반은 갭 캠페인의 일원이 되는 것이 자신의 배우에서 수상 경력이 있는 뮤지션으로의 여정과 완벽하게 맞아떨어진다고 표현합니다.
이 캠페인은 2024년 8월 21일 다양한 미디어 플랫폼에서 론칭되며, 가을 데님 컬렉션은 매장과 온라인에서 구매할 수 있습니다. 갭은 또한 시반과 협력하여 스토어 플레이리스트를 제공하며, 이는 스포티파이에서 확인할 수 있습니다.
Gap lance sa campagne 'Get Loose' pour l'automne 2024, mettant en vedette la star pop nommée aux GRAMMY® Troye Sivan et le groupe de danse CDK Company. La campagne, dirigée par Sergio Reis, présente la collection de denim d'automne de Gap à travers la danse et la musique, sur le titre 'Funny Thing' de Thundercat. Elle célèbre les 55 ans d'héritage de Gap dans le denim, avec un accent sur des styles amples pour l'expression personnelle.
La collection comprend des styles clés tels que Baggy Jeans, Extra Baggy Jeans et Denim Cargos pour hommes et femmes, associés à des tee-shirts classiques et des pièces utilitaires. Sivan, avec plus de 39 millions de followers sur les réseaux sociaux, exprime que faire partie de la campagne Gap semble être parfaitement adapté, en accord avec son parcours d'acteur à musicien primé.
La campagne sera lancée sur diverses plateformes médiatiques le 21 août 2024, avec la collection de denim d'automne disponible en magasin et en ligne. Gap collaborera également avec Sivan sur une playlist en magasin, disponible sur Spotify.
Gap startet seine Herbstkampagne 2024 'Get Loose' mit dem für einen GRAMMY® nominierten Popstar Troye Sivan und der Tanzgruppe CDK Company. Die Kampagne, die von Sergio Reis geleitet wird, präsentiert die Herbst-Jeanskollektion von Gap durch Tanz und Musik und ist untermalt mit dem Hit 'Funny Thing' von Thundercat. Sie feiert Gaps 55-jährige Tradition im Bereich Denim und legt den Fokus auf lockere Styles zur Selbstverwirklichung.
Die Kollektion umfasst wichtige Styles wie Baggy Jeans, Extra Baggy Jeans und Denim-Cargos für Männer und Frauen, die mit klassischen T-Shirts und utilitaristischen Teilen kombiniert werden. Sivan, der über 39 Millionen Follower in den sozialen Medien hat, drückt aus, dass es sich perfekt anfühlt, Teil der Gap-Kampagne zu sein, da es mit seinem Weg vom Schauspieler zum mehrfach ausgezeichneten Musiker übereinstimmt.
Die Kampagne wird am 21. August 2024 über verschiedene Medienplattformen gestartet, und die Herbst-Jeanskollektion wird in Geschäften und online erhältlich sein. Gap wird außerdem mit Sivan an einer Playlist für die Geschäfte zusammenarbeiten, die auf Spotify verfügbar sein wird.
- Collaboration with popular artist Troye Sivan, potentially increasing brand visibility
- Launch of new fall denim collection, expanding product offerings
- Multi-channel marketing campaign across digital, print, and social media
- Creation of in-store playlist with Troye Sivan, enhancing customer experience
- None.
The American Pop Culture Brand Celebrates Loose Denim as Both a Fit and Mindset through Dance
The campaign, titled "Get loose," stars GRAMMY®-nominated global pop star Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat's viral hit "Funny Thing," the film, shot by Dan Martensen, reunites Sivan and Reis and features original choreography showcasing dancers in baggy and loose fit denim, inspiring free movement and personal style.
"This fall, we are celebrating Gap's 55-year heritage in denim with a collection of loose styles that allow for self-expression," said Mark Breitbard, President and CEO, Gap. "Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment."
Gap's fall denim collection offers endless opportunities for self-expression. The cast of performers showcase the versatility of Gap's new denim assortment, styled in head–to-toe looks that celebrate both a fit and "get loose" mindset:
- Troye Sivan wears the Men's Baggy Jean in rigid dark wash denim with the Supima® Relaxed Tee in white. Sivan also wears the '90s Loose Cargo Jean in brown styled with the Heavyweight Zip Hoodie and Corduroy Jacket in his second look.
- The cast of dancers wear a range of Gap's new fall denim in seasonal washes and fits. Key styles include the women's Baggy, Extra Baggy, and Horseshoe Jeans, plus men's '90s Loose Jean, Baggy Jean, and Denim Cargos paired with classic tees, shirting, and utility pieces.
Born in
"Being part of the Gap campaign and wearing their denim feels like a perfect fit. Dance has become a staple in my life, giving me confidence and a sense of timeless cool," said Troye Sivan. "I'm honored to be part of something that embodies such effortless style and self-expression."
Gap's Fall 2024 campaign launches across digital and print media, out-of-home, video, social and Gap brand channels today, August 21, with the fall denim collection available to shop in stores and online now. Gap will also collaborate with Troye Sivan to create an in-store playlist, which will also be available on Spotify. Stay tuned for more updates as we continue to inspire and empower individuals to express their own originality. Follow @gap to learn more.
Press Contact:
Gap | PR Consulting
gap@prconsulting.net
jenna_stone@gap.com
About Gap:
Gap is a globally recognized icon of casual American style. Founded in
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SOURCE Gap
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