Banana Republic Celebrates the Launch of BR Home
- Banana Republic expands its product line with the launch of BR Home, a collection of home furniture and furnishings. This diversification could attract new customers and drive revenue growth for the brand. The premium materials and craftsmanship of the collection may appeal to customers seeking high-quality and unique home decor. The expansion into the home market could also enhance Banana Republic's brand image and differentiate it from competitors.
- The success of the BR Home collection depends on consumer demand for home furniture and furnishings. If the collection fails to resonate with customers or faces strong competition from other brands, it may not generate significant sales. Additionally, the higher price range of some items in the collection could limit its accessibility to a broader customer base.
The lifestyle brand unveils an expansive collection across home furniture and furnishings
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The BR Home collection, expanding across bedroom, living room, and dining room furniture as well as lighting and home décor, showcases materials and craftsmanship from around the world, building on the quality expressed through the brand's ready-to-wear lines.
"At Banana Republic, we are driven by a desire for discovery and self-expression, representing a new way to outfit yourself and your home," says Sandra Stangl, Banana Republic President and CEO. "We are committed to bringing exceptional quality, timeless design, and versatile styling to our customers as we determine how to best support their lifestyle."
Following the home textile categories that launched earlier this spring, the newly created collection is crafted from the most premium materials, such as French Oak, marble, brass, plush cotton cashmere, and organic cotton, sourced and created by skilled global artisans who specialize in the use of these elements. Designed for customers' multifaceted lives, these timeless designs will support the customer's journey in a life well lived.
The BR Home collection features three key expressions representing individual design aesthetics that can holistically coexist together for modern living.
- Textured Modern invites the blend of the classic and contemporary, featuring clean lines, smooth finishes, mixed materials and minimalist aesthetics for an elevated look.
- Classic Chic combines traditional forms with signature shapes and finishes that echo the past in contemporary light to give spaces a sophisticated and harmonious feel.
- Explore is rooted in global influences that capture the essence of global artisanal craftsmanship and embroideries. Inspired by natural materials and organic elements, this line features earth tones and natural finishes for a grounded type setting.
"Whether traditional global handicraft, American heritage production, or small companies working in this era of maker culture, product craftsmanship is a Banana Republic legacy," says Aaron Rose, Chief Commerce and Experience Officer for Banana Republic. "This dynamic collection celebrates the beauty of high-quality natural materials and skilled artisans, creatives, and those designers whose work reflects our brand values and allows us to support craftsmanship communities around the world."
The BR Home collection showcases signature design details, warm, textural layers, natural materials and traditional production techniques, and the hand of the artisans and makers:
- Stinson Collection: Each piece of upholstery is bench-made by master craftsmen in
North Carolina andVirginia , and each frame is made with sustainably sourced hardwoods built to last. The hardwood-framed sofa features exaggerated armrests that offer durability, visual impact, and comfort, elevating its aesthetic appeal. It is a captivating and versatile addition to any living space, combining style and functionality. The Stinson sofa is custom-made and available in several configurations. - Marquis and Savannah Collections: These unique, contemporary, and modern dining collections were developed from the brand's experimentation with European oak and the creation of depth and movement from textures and patterns in the grain. The use of large pieces of solid oak with simple organic shapes allows for an emotional attachment to nature and the primordial. The timber that is sourced for these pieces is part of the fabric of rural communities and sequesters huge amounts of carbon.
- Atlas Moroccan Rugs Collection: Hand-knotted with the finest wool by different artisans in the Middle Atlas Mountains of
Morocco , they create patterns for the modern home inspired by designs that are centuries old. - Phoenix Collection: Born from several collaborations with woodcarvers on the island of
Java, Indonesia , these pieces combine finely hand-carvedJava teak and mahogany door surfaces with simple and clean furniture shapes. The collection comes in two variations: stripe and organic diamond. - Nova Collection: Featuring hand-rolled, handmade clay beading, these emotional and distinctive chandeliers carry the fingerprints of the women making them. This striking collection is bound to be a beautiful focal point in any home.
The BR Home collection debuts with a dedicated website at www.brhome.com and will be in select US stores by the end of September, including two new BR Home pop-up experiences in
Follow @BananaRepublic and @BRHome with hashtag #BRHome to discover the new Fall collection and learn more about future collections.
Click here to download additional product collection imagery.
About Banana Republic @BananaRepublic @BRHome
Banana Republic is a premium lifestyle retailer celebrating exploration and self-expression through timeless, versatile and exceptionally made womenswear, menswear, home designs and more for those curious to live a life well lived. Founded in 1978 in
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SOURCE Banana Republic
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