GoPro Announces Three New Products - MAX2: 360 Camera with True 8K Resolution and Twist-and-Go Replaceable Lenses, LIT HERO: Miniature 4K Lifestyle Camera with Built-In Light for 'Whatever, Whenever' Capture, and Fluid Pro AI: Gimbal for Stabilizing GoPros, Phones and Other Cameras

Rhea-AI Summary

GoPro (NASDAQ:GPRO) has unveiled three groundbreaking products to diversify its lineup: the MAX2 360 camera ($499.99), LIT HERO lifestyle camera ($269.99), and Fluid Pro AI gimbal ($229.99).

The flagship MAX2 features true 8K resolution with 21% more resolution than competitors, 10-bit color, twist-and-go replaceable lenses, and 6-mic audio system. The compact LIT HERO offers 4K60 video recording with a built-in light for versatile capture, while weighing only 93 grams. The Fluid Pro AI gimbal provides stabilization and AI tracking for multiple camera types up to 400 grams.

The MAX2 will be available September 30, while the LIT HERO and Fluid Pro AI will launch October 21, 2025.

Positive

• Launch of three innovative products diversifying GoPro's product portfolio
• MAX2 offers superior 8K resolution with 21% more resolution than competitors
• LIT HERO introduces a new market segment with built-in lighting at an accessible $269.99 price point
• Fluid Pro AI expands GoPro's reach into the gimbal market with multi-camera compatibility

Negative

• Higher price point of MAX2 at $499.99 may limit mass market adoption
• Delayed availability of LIT HERO and Fluid Pro AI until October 21

Insights

Consumer Technology Analyst

GoPro's three new products diversify revenue streams with higher-end 8K camera, lifestyle mini-cam, and versatile gimbal, potentially driving growth.

GoPro's announcement of three new products represents a strategic expansion beyond its core action camera lineup. The MAX2 at $499.99 addresses the high-end 360° camera market with true 8K resolution that offers 21% higher resolution than competitors. The technical innovations—including replaceable lenses without calibration, 10-bit color, GP-Log encoding, and six-microphone audio—position this as a professional-grade device while maintaining GoPro's durability credentials.

The LIT HERO at $269.99 targets a different segment altogether. This miniature 4K lifestyle camera with built-in lighting enters the casual capture market currently dominated by smartphones. At just 93 grams with magnetic mounting options, GoPro is attempting to create a new product category for spontaneous "whatever, whenever" capture scenarios where smartphones might be impractical.

The Fluid Pro AI gimbal at $229.99 represents GoPro's first serious entry into the accessories market compatible with competitors' devices. Supporting cameras up to 400 grams, including smartphones and point-and-shoot cameras, shows GoPro recognizing the multi-device reality of today's content creators. The AI subject tracking functionality addresses a key need for solo creators.

This product diversification strategy reveals GoPro's attempt to expand beyond its traditional action camera market, which has faced saturation challenges. By creating complementary products at different price points ($229.99 to $499.99), GoPro is building a more comprehensive ecosystem while potentially opening new revenue streams. The release timing ahead of the holiday shopping season is strategically sound for maximizing initial sales impact.

Digital Media Production Expert

From a content creator's perspective, these three new GoPro products address significant gaps in the current capture device market. The MAX2's true 8K resolution with replaceable lenses fundamentally changes the 360° camera value proposition. Previously, damaged lenses meant replacing the entire camera—the twist-off design without calibration requirements solves a major pain point for professional users who often work in harsh environments.

The technical specifications show GoPro is targeting professional creators with the MAX2. The 10-bit color depth with GP-Log encoding enables post-production color grading comparable to professional cinema cameras. The 21% resolution advantage over competitors translates to noticeably sharper footage, especially when reframing 360° content to traditional formats. The six-microphone array significantly improves spatial audio capture—crucial for immersive content.

The LIT HERO demonstrates GoPro's understanding of emerging content trends. The built-in light addresses poor low-light performance that plagues most compact cameras. The 4K60 capability with 2× slow-motion playback hits the sweet spot for social media content, while the 93-gram weight makes it genuinely pocketable. This positions it as an always-available capture device that excels where smartphones struggle—underwater, in harsh environments, or when mounted in creative positions.

The Fluid Pro AI gimbal is particularly notable as GoPro's first accessory compatible with competitors' products. The 400-gram weight capacity accommodates most smartphones and compact cameras, while the 18-hour battery life solves one of the biggest limitations of smartphone-based content creation. The AI subject tracking technology addresses the growing demand for solo content creation tools that don't require a camera operator.

New MAX2 360 Camera featuring Emmy® Award-Winning 360 Technology Captures True 8K 360 Video with up to 21% More Resolution Than the Competition, Easy to Replace Lenses—No Tools or Calibration Necessary—10-Bit Color in True 8K and GP-Log, Category-Leading 6 Mics, Up to 300Mbps Bitrate with GoPro Labs, Invisible Pole Mounting and More

GoPro Quik App's AI-Enhanced Features Make it Easier Than Ever to Edit and Share Engaging 360 Content and Traditional Videos

New Waterproof, Ultra-Compact LIT HERO Camera Features a Built-In Light for "Whatever, Whenever" Lifestyle Capture, 4K60 Video, 2X Slo-Mo Playback, Magnetic Mounting and Weighs only 93 Grams

New Fluid Pro AI Gimbal Stabilizes and Enables AI Subject Tracking for GoPro Cameras, Smartphones and Point-and-Shoot Cameras up to 400 grams, Meeting the Advanced, Multi-Camera Gimbal Needs of Today's Creators

Get the Most out of the 2025 GoPro Lineup with a GoPro Subscription and GoPro Labs

SAN MATEO, Calif., Sept. 23, 2025 /PRNewswire/ -- Today, GoPro (NASDAQ: GPRO) announced three exciting new products that diversify GoPro's lineup like never before:

1. MAX2 – the highly anticipated next-generation GoPro 360 camera featuring Emmy® Award-Winning 360 Technology for $499.99
2. LIT HERO – the miniature lifestyle camera with a built-in light that enables "whatever, whenever" capture for $269.99
3. Fluid Pro AI – an AI Subject Tracking gimbal for GoPro cameras, smartphones and point-and-shoot cameras weighing up to 400 grams, for $229.99

"This year's new products diversify GoPro's lineup like never before, delivering exciting new capabilities to today's demanding content creators, adventurers and enthusiasts," says GoPro Founder and CEO Nicholas Woodman. "MAX2 is the world's best, most durable 360 camera—with its market leading True 8K video resolution, superior colors and overall image quality, industry-leading six microphone audio performance and convenient twist-off replaceable glass lenses. Our new LIT HERO camera enables fun 'whatever, whenever' 4K60 video and 12 megapixel photo capture with its built-in 'retro-vibes' light. And our new Fluid Pro AI gimbal enables today's multi-camera owning creators a powerful but simple to use AI Subject Tracking gimbal for any GoPro camera, smartphone or point-and-shoot camera up to 400 grams."

MAX2 – The World's Most Durable, True 8K 360 Camera

MAX2 is a powerful, durable, yet easy-to-use 360 camera designed for professional-quality image capture and action. MAX2 is the only True 8K 360 video capture camera on the market, capturing up to 21% more resolution than the competition for superior detail and sharpness. This combines with MAX2's superior colors and overall image quality to enable the most professional-looking 360 content in the industry. Additional MAX2 features include:

• Full Range 10-Bit Color in True 8K + GP Log encoding captures over 1 billion colors for more realism and smoother gradations in your videos. Advanced users can use GP-Log to maximize dynamic range, details and post production flexibility with their MAX2 footage.
• Twist-and-Go Replaceable Lenses are made from extremely durable, water-repelling optical glass. These lenses are twist-and-go easy to remove and replace, no tools or calibration necessary.
• 29 Megapixel 360 Photos provide all the ultra high resolution you need to crop, zoom and reframe for the exact shot you want via the GoPro Quik App.
• Enhanced Capability with GoPro Labs unlocks up to 300Mbps bitrate and additional advanced camera settings with MAX2's free, optional GoPro Labs firmware update. GoPro Labs provides advanced users with features and capabilities that go beyond what most average users may want.
• Industry-Leading 6 Microphones deliver true-to-life 360 audio. Improvements include wireless Bluetooth functionality, "Audio Field-of-View" and 360 stereo audio with advanced wind-noise reduction. Plus, 360 ambisonic audio support coming soon.
• AI-Powered Software for easy 360 editing. From AI Object Tracking to MotionFrame editing of 360 content by simply panning your phone to edit, the Quik app makes 360 editing simple and fun.
• Cloud-Based Editing for GoPro subscribers to enjoy unlimited cloud storage of their 360 footage, making it simple to use the Quik App to edit your footage in the cloud without worrying about downloading your footage or taking up storage space on your phone.
• New In-Camera POV and Selfie Video Modes make it fast and easy to capture your point-of-view or perfectly framed selfie-shots during your favorite activities. No editing required, just capture what you want in-camera and then share the shot.
• Invisible Mounting with 16 new mounts and accessories designed specifically for GoPro's 360 cameras, including MAX2. Enable invisible mounting, drone-like footage and more iconic 360 perspectives with ease.
• Industry-Leading Durability and Design. MAX2's low-profile, more aerodynamic design is ideally suited for pole, helmet, body and vehicle mounting. MAX2 is waterproof and designed for high impact use in a wide range of conditions with its convenient twist-and-go replaceable glass lenses.
• 1960mAh Cold-Weather Enduro Battery delivers exceptional performance in a wide range of temperatures, ensuring you get the shot no matter the conditions.
• Built-in GPS. MAX2 is the only 360 camera with built-in GPS.

MAX2 is available for preorder today for $499.99USD on GoPro.com. Shipping of preorders and global on-shelf availability at retail stores will begin on September 30. We will have a variety of activity-specific bundles available exclusively on GoPro.com on September 30.

LIT HERO: 'Whatever, Whenever' Lifestyle Capture with a Built-In Light

LIT HERO is an ultra-compact lifestyle camera featuring a built-in light that enables fun, immersive "Whatever, Whenever" video and photo capture with a unique "retro vibes" look. LIT HERO captures 4K resolution video at up to 60 frames per second, 2x slo-mo, convenient magnetic mounting and only weights 93 grams. Additonal features include:

• Rugged Design + Waterproof to 16ft (5m) and built with legendary GoPro durability, HERO is ready to capture the fun no matter the activity—whether you're ripping snow, dirt or water or enjoying a night out on the town with friends.
• Built-in Light enables "Whatever, Whenever" capture during any time of day, even in complete darkness. The built-in light expands your creative options and allows for a very fun "retro vibes" look to your photos and videos compared to the sometimes "too stark" look of smartphones.
• Stunning Image Quality and Immersive POV. Capture the action in ultra HD 4K video while bumping the frame rate up to 60 frames per second for smooth video play back in 2x slow motion. And LIT HERO's optional 4:3 aspect ratio delivers a more immersive experience field of view that provides the option for cropped-down 9:16 social posts.
• Social-Ready 12 Megapixel Photos in 4:3 aspect ratio allowing for a wide range of creative cropping options for social posts.
• Long-Lasting Enduro Battery can record continuously for over 100 minutes at its highest video setting on a single charge.

LIT HERO is available for preorder today for $269.99USD on GoPro.com. Shipping of pre-orders and global on-shelf availability at retail stores will begin on October 21.

Fluid Pro AI: Multi-Camera Gimbal for All Creators

Fluid Pro AI is an AI Subject Tracking gimbal designed for GoPro cameras, smartphones and point-and-shoot cameras weighing up to 400 grams. Engineered to meet the needs of today's multi-camera owning content creators, Fluid Pro AI's features include:

• Robust 3-Axis Gimbal with interchangeable mounts that works with GoPro cameras, mobile phones and some compact point-and-shoot cameras weighing up to 400 grams.
• Forward or Rear-Facing AI Subject Tracker that locks onto a person's face or body to automatically track them in the frame with precision.
• Integrated Fill Light to help balance the light in your shots for more professional results.
• 18 hours of runtime and doubles as an external power bank.

Fluid Pro AI will be available for $229.99USD on GoPro.com and on-shelf at retail stores on October 21.

To learn more about GoPro's new cameras, accessories, GoPro Subscription and Quik App, please visit GoPro.com.

About GoPro, Inc. (NASDAQ: GPRO) GoPro helps the world capture and share itself in immersive and exciting ways.

GoPro was named one of the World's Most Trustworthy Companies by Newsweek for the second consecutive year, recognized globally for earning and maintaining the trust of customers, investors and employees.

GoPro has been recognized as an employer of choice by both Outside Magazine and U.S. News & World Report for being among the best places to work. Open roles can be found on our careers page. For more information, visit GoPro.com. 

Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and GoPro's blog, The Current. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Members of the press can access official logos and imagery on our press portal.

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

 

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SOURCE GoPro, Inc.

FAQ

What are the key features of GoPro's new MAX2 360 camera?

The MAX2 features true 8K resolution, 10-bit color, twist-and-go replaceable lenses, 6-mic audio system, and is priced at $499.99. It offers 21% more resolution than competitors and includes GP-Log encoding.

How much does the new GoPro LIT HERO camera cost and what are its specifications?

The LIT HERO is priced at $269.99 and features 4K60 video recording, built-in light, 2x slo-mo capability, and is waterproof to 16ft. It weighs 93 grams and includes a long-lasting Enduro Battery.

What cameras are compatible with GoPro's new Fluid Pro AI gimbal?

The Fluid Pro AI gimbal is compatible with GoPro cameras, smartphones, and point-and-shoot cameras weighing up to 400 grams. It features AI subject tracking and an integrated fill light.

When will GoPro's new 2025 products be available for purchase?

The MAX2 will be available September 30, 2025, while the LIT HERO and Fluid Pro AI will launch on October 21, 2025. Pre-orders for MAX2 and LIT HERO are currently available on GoPro.com.

What is the battery life of GoPro's new products?

The LIT HERO can record for over 100 minutes on a single charge at highest settings, while the Fluid Pro AI gimbal offers 18 hours of runtime and doubles as an external power bank. The MAX2 uses a 1960mAh Cold-Weather Enduro Battery.