Haider Ackermann Releases His First ‘Snow Goose by Canada Goose’ Capsule Collection
Canada Goose unveils its first seasonal capsule collection under the Snow Goose heritage label, designed by Creative Director Haider Ackermann. The Fall/Winter 2024 collection features actor Ethan Hawke in a global campaign shot by Willy Vanderperre. The collection includes signature pieces like the Rider Parka, evolved from the Peacekeeper Parka, the Celestia Jacket, and various knitwear items. Ackermann's design draws inspiration from nature while maintaining Canada Goose's craftsmanship and functionality. The collection is now available on canadagoose.com and select stores, with additional releases planned throughout December 2024.
Canada Goose svela la sua prima collezione stagionale capsule sotto l'etichetta Snow Goose, progettata dal Direttore Creativo Haider Ackermann. La collezione Autunno/Inverno 2024 presenta l'attore Ethan Hawke in una campagna globale diretta da Willy Vanderperre. La collezione include pezzi iconici come il Rider Parka, evoluzione del Peacekeeper Parka, la Celestia Jacket, e vari capi in maglia. Il design di Ackermann trae ispirazione dalla natura pur mantenendo l'artigianalità e la funzionalità di Canada Goose. La collezione è ora disponibile su canadagoose.com e in negozi selezionati, con ulteriori rilascio previsti per dicembre 2024.
Canada Goose presenta su primera colección cápsula estacional bajo la etiqueta de Snow Goose, diseñada por el Director Creativo Haider Ackermann. La colección Otoño/Invierno 2024 cuenta con el actor Ethan Hawke en una campaña global fotografiada por Willy Vanderperre. La colección incluye piezas emblemáticas como el Rider Parka, evolucionado del Peacekeeper Parka, la Celestia Jacket, y varios artículos de punto. El diseño de Ackermann se inspira en la naturaleza mientras mantiene la artesanía y funcionalidad de Canada Goose. La colección ya está disponible en canadagoose.com y en tiendas seleccionadas, con lanzamientos adicionales planificados a lo largo de diciembre de 2024.
캐나다 구스가 Snow Goose 헤리티지 레이블 아래 첫 시즌 캡슐 컬렉션을 공개했습니다. 창의 감독 Haider Ackermann가 디자인한 이 가을/겨울 2024 컬렉션은 배우 Ethan Hawke가 출연하고 Willy Vanderperre가 촬영한 글로벌 캠페인을 특징으로 합니다. 컬렉션에는 평화 유지자 파카에서 발전된 Rider Parka, Celestia Jacket와 다양한 니트웨어 아이템 등 시그니처 아이템이 포함되어 있습니다. Ackermann의 디자인은 자연에서 영감을 받았으며, 캐나다 구스의 장인 정신과 기능성을 유지하고 있습니다. 이 컬렉션은 현재 canadagoose.com 및 일부 매장에서 구매할 수 있으며, 2024년 12월 내 추가 출시가 예정되어 있습니다.
Canada Goose dévoile sa première collection capsule saisonnière sous l'étiquette Snow Goose, conçue par le Directeur Créatif Haider Ackermann. La collection Automne/Hiver 2024 met en scène l'acteur Ethan Hawke dans une campagne mondiale photographiée par Willy Vanderperre. La collection comprend des pièces emblématiques telles que le Rider Parka, évolué à partir du Peacekeeper Parka, la Celestia Jacket et divers articles en tricot. Le design d'Ackermann s'inspire de la nature tout en maintenant l'artisanat et la fonctionnalité de Canada Goose. La collection est désormais disponible sur canadagoose.com et dans des magasins sélectionnés, avec des lancements supplémentaires prévus tout au long de décembre 2024.
Canada Goose präsentiert seine erste saisonale Capsule Collection unter dem Snow Goose Heritage Label, entworfen von Kreativdirektor Haider Ackermann. Die Herbst/Winter 2024 Kollektion zeigt den Schauspieler Ethan Hawke in einer globalen Kampagne, die von Willy Vanderperre fotografiert wurde. Die Kollektion umfasst ikonische Stücke wie den Rider Parka, der aus dem Peacekeeper Parka weiterentwickelt wurde, die Celestia Jacket und verschiedene Strickwaren. Ackermanns Design wird von der Natur inspiriert und bewahrt gleichzeitig die Handwerkskunst und Funktionalität von Canada Goose. Die Kollektion ist jetzt auf canadagoose.com und in ausgewählten Geschäften erhältlich, mit weiteren Veröffentlichungen, die im Laufe des Dezembers 2024 geplant sind.
- Launch of new premium collection under Snow Goose label potentially expanding market reach
- Partnership with high-profile designer Haider Ackermann may enhance brand positioning
- Celebrity endorsement from Ethan Hawke could boost brand visibility
- None.
Insights
The launch of the Snow Goose capsule collection under Creative Director Haider Ackermann represents a strategic pivot for Canada Goose, but likely won't significantly impact near-term financials. While celebrity collaborations and luxury positioning can enhance brand value, the collection's distribution and seasonal nature suggest minimal immediate revenue impact for a
The revival of the Snow Goose heritage label and partnership with Ackermann indicates a push toward higher-end fashion positioning, potentially expanding beyond traditional technical outerwear. However, this move comes amid challenging luxury market conditions and consumer spending pressures. The collection's success will depend on maintaining the delicate balance between luxury fashion appeal and the brand's core technical reputation.
Actor and Activist, Ethan Hawke is the face of the Fall / Winter 2024 campaign
Ethan Hawke in the Rider Parka (Photo: Business Wire)
For Fall / Winter 2024, Ackermann draws on his personal connection to the power of nature and reflects on feelings of tranquility and escape that only vast, extreme, beautiful landscapes can provide, equipping the wearer with a wardrobe to defy the elements.
“Being surrounded by nature allows one to be connected with oneself – it reflects, it inspires, it provokes. It is in this rhythm and energy that we designed this capsule,” said Haider.
Ackermann looked back into the brand’s nearly seven-decade archive to preserve the craftsmanship and functionality integral to Canada Goose, while pushing forward into new creative territories with fresh and youthful silhouettes and a bold colour palette.
- The Rider Parka is an evolution from the Peacekeeper Parka – a mid-90s tactical style. The Rider blends oversized proportions with hits of reflectivity, utilitarian pockets, a cinchable waist, and side zips. Crafted in the brand’s heritage fabric Arctic Tech, its unique slubby texture adds a distinct visual richness and tactile appeal.
- The Celestia Jacket is a lighter approach and fresh rendition of the classic shirt jacket, cut in reflective nylon as a nod back to the reflective tape featured on many iconic Canada Goose pieces; a functional feature for high visibility, originally made for those in the workwear space.
- Knitwear is introduced with the Cleria Crew, a chunky wool rib knit with a relaxed feel, meticulously brushed for a soft, lived-in look and feel.
- The Runic Sweater and the Chinook Hybridge add texture with a graphic black and white diamond quilt pattern in an oversized fit.
- The organic cotton Orion Tee encourages wearers to ‘secure tomorrow’ – aligned to Haider and Canada Goose’s shared commitment to purpose – with graphic touches also seen on the Placid Crew and Wilder Hoodie, everyday pieces from the lifestyle offering.
- Playing on proportions, the Trek Legging features a slim fit with compression membrane and the Volt Turtleneck, an ultra-thin body-skimming layer, balance the volume seen elsewhere in the collection.
- Completing the look, the Avalon Hat, developed from the early 2000s heritage Classique Hat is distinctive with interior insulation and exaggerated ear flaps for extra warmth, which can be worn up or down for year-round styling. Beanies, caps, and socks round out the accessories collection.
For the campaign, Ethan Hawke leads the wider cast that includes a vibrant group of individuals with varied passions spanning the arts, sports and costume design. Through the art form of portraiture, the campaign captures the human aspect that is inherent in clothing and highlights each unique character. The set of visuals are accompanied by moving images with their voices overlaid, in a series of vignettes that explore how nature informs life, thought, emotion and creativity.
“I find that it is important to get out of the city and go for a walk in the woods. After finishing a project, I crave a reset. Anything you can do that gets you out of things that are manmade, that is when life gets very simple and very easy. I was lucky that I found nature, something that I loved, when I was a kid and because of that I’ve stayed a student of the environment my whole life. It has given me a sense of purpose, something that felt like a natural connection to Canada Goose’s values and this collection,” said Ethan Hawke.
Haider Ackermann was announced as the brand’s first-ever Creative Director in May 2024. Ackermann’s seasonal collections will occur twice a year and live under the label, ‘Snow Goose by Canada Goose,’ reviving the heritage label under which the brand operated through the 1990s.
The first delivery of the Fall / Winter 2024 Snow Goose by Canada Goose capsule is now available on canadagoose.com and globally in select Canada Goose stores. Additional drops will happen throughout the month of December 2024.
Campaign and product assets can be downloaded here.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241126140608/en/
Media: media@canadagoose.com
Investors: ir@canadagoose.com
Source: Canada Goose Holdings Inc.
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