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Grocery Outlet Announces Launch of Free Groceries for Life Sweepstakes

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Grocery Outlet (NASDAQ: GO) has announced its Free Groceries for Life sweepstakes, running from January 8 to March 31, 2025. The promotion will select 32 winners in April, offering prizes including free groceries for life, one year, or one month.

Participants can enter through the GO Mobile App by entering their phone number at checkout or showing their app to cashiers. The number of entries varies based on purchase date, amount, and basket items. The grand prizes include two lifetime grocery rewards (worth $240,000 each), ten one-year grocery prizes ($6,000 each), and twenty one-month prizes ($500 each).

The sweepstakes is open to residents aged 18 or older in California, Delaware, Idaho, Maryland, Nevada, New Jersey, Ohio, Oregon, Pennsylvania, and Washington. No purchase is necessary to participate, and entries can be submitted through the company's website.

Grocery Outlet (NASDAQ: GO) ha annunciato il concorso Free Groceries for Life, che si svolgerà dall'8 gennaio al 31 marzo 2025. La promozione selezionerà 32 vincitori ad aprile, offrendo premi tra cui generi alimentari gratuiti a vita, per un anno o per un mese.

I partecipanti possono iscriversi tramite l'app GO Mobile, inserendo il proprio numero di telefono al momento del pagamento o mostrando la loro app ai cassieri. Il numero di iscrizioni varia in base alla data di acquisto, all'importo e agli articoli nel carrello. I grandi premi includono due premi alimentari a vita (del valore di 240.000 dollari ciascuno), dieci premi alimentari di un anno (6.000 dollari ciascuno) e venti premi di un mese (500 dollari ciascuno).

Il concorso è aperto ai residenti di età pari o superiore a 18 anni in California, Delaware, Idaho, Maryland, Nevada, New Jersey, Ohio, Oregon, Pennsylvania e Washington. Non è necessario acquistare per partecipare e le iscrizioni possono essere inviate tramite il sito web dell'azienda.

Grocery Outlet (NASDAQ: GO) ha anunciado su sorteo Free Groceries for Life, que se llevará a cabo del 8 de enero al 31 de marzo de 2025. La promoción seleccionará a 32 ganadores en abril, ofreciendo premios que incluyen alimentos gratis de por vida, durante un año o durante un mes.

Los participantes pueden inscribirse a través de la aplicación GO Mobile ingresando su número de teléfono al finalizar la compra o mostrando su aplicación a los cajeros. El número de inscripciones varía según la fecha de compra, el monto y los artículos en la cesta. Los grandes premios incluyen dos recompensas de alimentos a vida (por un valor de 240,000 dólares cada una), diez premios de alimentos por un año (6,000 dólares cada uno) y veinte premios por un mes (500 dólares cada uno).

El sorteo está abierto a residentes de 18 años o más en California, Delaware, Idaho, Maryland, Nevada, Nueva Jersey, Ohio, Oregón, Pensilvania y Washington. No es necesario realizar una compra para participar, y las inscripciones se pueden enviar a través del sitio web de la empresa.

Grocery Outlet (NASDAQ: GO)2025년 1월 8일부터 3월 31일까지 진행되는 Free Groceries for Life 추첨을 발표했습니다. 이번 프로모션은 4월에 32명의 당첨자를 선정하며, 평생 무료 장보기, 1년 또는 1개월의 장보기 상품을 제공합니다.

참가자는 GO Mobile App을 통해 체크아웃 시 전화번호를 입력하거나 캐셔에게 앱을 보여줌으로써 응모할 수 있습니다. 응모 횟수는 구매 날짜, 금액 및 장바구니 품목에 따라 달라집니다. 대박 상품에는 평생 장보기 보상 두 개(각각 240,000달러 상당), 1년 장보기 상품 10개(각각 6,000달러), 1개월 상품 20개(각각 500달러)가 포함됩니다.

이번 추첨은 캘리포니아, 델라웨어, 아이다호, 메릴랜드, 네바다, 뉴저지, 오하이오, 오리건, 펜실베니아, 워싱턴에 거주하는 18세 이상의 주민에게 열려 있습니다. 참여를 위해 구매는 필요하지 않으며, 응모는 회사 웹사이트를 통해 제출할 수 있습니다.

Grocery Outlet (NASDAQ: GO) a annoncé son concours Free Groceries for Life, qui se déroulera du 8 janvier au 31 mars 2025. La promotion sélectionnera 32 gagnants en avril, offrant des prix comprenant des courses gratuites à vie, pendant un an ou un mois.

Les participants peuvent s'inscrire via l'application GO Mobile en saisissant leur numéro de téléphone à la caisse ou en montrant leur application aux caissiers. Le nombre de participations varie en fonction de la date d'achat, du montant et des articles dans le panier. Les grands prix comprennent deux récompenses alimentaires à vie (d'une valeur de 240 000 $ chacune), dix prix alimentaires d'un an (6 000 $ chacun) et vingt prix d'un mois (500 $ chacun).

Le concours est ouvert aux résidents âgés de 18 ans ou plus en Californie, Delaware, Idaho, Maryland, Nevada, New Jersey, Ohio, Oregon, Pennsylvanie et Washington. Aucun achat n'est nécessaire pour participer et les participations peuvent être soumises via le site Web de l'entreprise.

Grocery Outlet (NASDAQ: GO) hat sein Gewinnspiel Free Groceries for Life angekündigt, das vom 8. Januar bis 31. März 2025 läuft. Die Aktion wird im April 32 Gewinner auswählen, die Preise wie Lebensmittel kostenlos ein Leben lang, ein Jahr oder einen Monat erhalten.

Teilnehmer können über die GO Mobile App teilnehmen, indem sie ihre Telefonnummer an der Kasse eingeben oder ihre App den Kassierern zeigen. Die Anzahl der Einsendungen variiert je nach Kaufdatum, Betrag und Einkaufswagenartikeln. Die Hauptpreise umfassen zwei lebenslange Lebensmittelbelohnungen (jeweils im Wert von 240.000 US-Dollar), zehn Lebensmittelpreise für ein Jahr (je 6.000 US-Dollar) und zwanzig Preise für einen Monat (je 500 US-Dollar).

Das Gewinnspiel steht Bewohnern ab 18 Jahren in Kalifornien, Delaware, Idaho, Maryland, Nevada, New Jersey, Ohio, Oregon, Pennsylvania und Washington offen. Ein Kauf ist nicht erforderlich, um teilzunehmen, und die Einsendungen können über die Website des Unternehmens eingereicht werden.

Positive
  • Marketing initiative to drive customer engagement and app adoption
  • Potential to increase store traffic and sales during Q1 2025
  • No-purchase-necessary structure reduces legal risks
Negative
  • Significant prize liability of approximately $540,000 in total rewards
  • to 10 states, excluding potential market expansion areas

Insights

This sweepstakes campaign demonstrates sophisticated customer acquisition and retention strategy. The lifetime value proposition of $240,000 for top winners creates significant buzz potential, while the tiered prize structure ($500 monthly cards) maintains broad appeal. The campaign cleverly drives mobile app adoption - a important digital transformation element for traditional grocery retailers.

The multi-state promotion spanning 10 states aligns with GO's expansion strategy. Timing in Q1 2025 is strategic, targeting post-holiday grocery shopping when consumer spending typically dips. The no-purchase-necessary entry method mitigates legal risks while the purchase-based bonus entries incentivize increased basket sizes.

However, the actual financial impact is relatively modest. With total maximum exposure of $492,000 in prizes ($240,000 x 2 + $6,000 x 10 + $500 x 20), this represents just 0.03% of annual revenues. The ROI potential through increased app usage, customer data collection and sales lift likely justifies this investment.

32 winners will be selected in April to win a range of prizes, including free groceries for life, one year or one month*

EMERYVILLE, Calif., Jan. 02, 2025 (GLOBE NEWSWIRE) -- Grocery Outlet Holding Corp. (NASDAQ: GO) ("Grocery Outlet" or “the Company") today announced its Free Groceries for Life sweepstakes, where customers can enter for a chance to win a range of prizes, including a lifetime of free groceries.*

“This sweepstakes puts the treasure in treasure hunt!” said Eric Lindberg, Grocery Outlet’s Chairman and interim President and CEO. “We are absolutely thrilled to be able to offer this Free Groceries for Life sweepstakes to our loyal shoppers and any new ones that come along.”

To enter, new and existing mobile app (“GO Mobile App”) users should enter their phone number into the point-of-sale pin pad or show their app to the cashier at checkout. The GO Mobile App allows shoppers to see what’s in-stock, stay ahead of exclusive offers and deals—including Grocery Outlet sweepstakes—while also customizing their shopping experience.

The number of sweepstakes entries participants receive will vary based on the purchase date, the purchase amount, and items in shoppers’ baskets. Grocery Outlet will randomly select 32 winners from all eligible entries in April. Winners can expect to receive one of many prizes offered during the sweepstakes, there will be:

  • Two prizes of Free Groceries for Life, in the form of 12 $500 Gift Cards awarded annually for the winner’s life, up to 40 years. The Approximate Retail Value (“ARV”) of this prize is $240,000.
  • 10 prizes of Free Groceries for a Year, in the form of 12 $500 gift cards. The ARV of this prize is $6,000.
  • 20 prizes of Free Groceries for a Month, in the form of one $500 gift card.

The “Sweepstakes Period” begins on January 8, 2025, at 12:01 a.m. PST and ends on March 31, 2025, at 11:59 p.m. PST. No purchase or payment of any kind is necessary to enter or win, but participants must be 18 or older and a current resident of California, Delaware, Idaho, Maryland, Nevada, New Jersey, Ohio, Oregon, Pennsylvania or Washington. Void where prohibited.

Customers can see the official rules and enter without making a purchase by registering on the Grocery Outlet website: https://www.groceryoutlet.com/fgfl.

About Grocery Outlet

Based in Emeryville, California, Grocery Outlet is a high-growth, extreme value retailer of quality, name-brand consumables and fresh products sold through a network of independently operated stores. Grocery Outlet has more than 500 stores including Grocery Outlet stores in California, Delaware, Idaho, Maryland, Nevada, New Jersey, Ohio, Oregon, Pennsylvania, and Washington and United Grocery Outlet stores, a closeout grocery retailer with stores in Alabama, Georgia, Kentucky, North Carolina, Tennessee, and Virginia.

*In the form of twelve $500 Gift Cards awarded annually for up to forty years. Approximate Retail Value (“ARV”) = $240,000.

INVESTOR RELATIONS CONTACT:
Christine Chen
(510) 877-3192
cchen@cfgo.com

MEDIA CONTACT:
Layla Kasha
(510) 379-2176
lkasha@cfgo.com


FAQ

What is the total value of Grocery Outlet's (GO) Free Groceries for Life sweepstakes prizes?

The total approximate retail value of all prizes is $540,000, including two lifetime prizes worth $240,000 each, ten one-year prizes worth $6,000 each, and twenty one-month prizes worth $500 each.

When does Grocery Outlet's (GO) Free Groceries sweepstakes start and end?

The sweepstakes runs from January 8, 2025, at 12:01 a.m. PST to March 31, 2025, at 11:59 p.m. PST.

How many winners will be selected in Grocery Outlet's (GO) 2025 sweepstakes?

Grocery Outlet will randomly select 32 winners in April 2025.

How can customers enter Grocery Outlet's (GO) Free Groceries sweepstakes?

Customers can enter by using the GO Mobile App, entering their phone number at checkout, showing their app to the cashier, or registering on the Grocery Outlet website without making a purchase.

Which states are eligible for Grocery Outlet's (GO) Free Groceries sweepstakes?

The sweepstakes is open to residents of California, Delaware, Idaho, Maryland, Nevada, New Jersey, Ohio, Oregon, Pennsylvania, and Washington.

Grocery Outlet Holding Corp.

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