CORRECTION FROM SOURCE: Greenlane Appoints Rob Shields as Chief Growth Officer
Greenlane Holdings (NASDAQ:GNLN) has appointed Rob Shields as its new Chief Growth Officer (CGO), effective January 1, 2025. Shields, who has been consulting for Greenlane since October 2024, brings over 30 years of experience in growing consumer and business technology brands. Previously, he served as President and Country Head at MOOMOO Financial Canada and held senior positions at Questrade, where he managed 227 marketing and sales professionals.
In his new role, Shields will lead strategic growth initiatives, focusing on expanding market reach, driving business development, and enhancing customer relationships. His appointment comes as part of Greenlane's efforts to evolve its business in response to changing consumer and category trends.
Greenlane Holdings (NASDAQ:GNLN) ha nominato Rob Shields come nuovo Chief Growth Officer (CGO), a partire dal 1 gennaio 2025. Shields, che lavora come consulente per Greenlane da ottobre 2024, porta con sé oltre 30 anni di esperienza nella crescita di marchi nel settore della tecnologia per consumatori e aziende. In precedenza, ha ricoperto il ruolo di Presidente e Responsabile Nazionale presso MOOMOO Financial Canada e ha ricoperto posizioni senior presso Questrade, dove gestiva un team di 227 professionisti nel marketing e nelle vendite.
Nel suo nuovo ruolo, Shields guiderà le iniziative di crescita strategica, concentrandosi sull'espansione della portata di mercato, lo sviluppo del business e il miglioramento delle relazioni con i clienti. La sua nomina fa parte degli sforzi di Greenlane per evolvere la propria attività in risposta ai cambiamenti nelle tendenze dei consumatori e delle categorie.
Greenlane Holdings (NASDAQ:GNLN) ha nombrado a Rob Shields como su nuevo Chief Growth Officer (CGO), con efecto a partir del 1 de enero de 2025. Shields, quien ha estado brindando consultoría a Greenlane desde octubre de 2024, aporta más de 30 años de experiencia en el crecimiento de marcas tecnológicas para consumidores y empresas. Anteriormente, se desempeñó como Presidente y Jefe de País en MOOMOO Financial Canada y ocupó posiciones de alto nivel en Questrade, donde gestionó a 227 profesionales en marketing y ventas.
En su nuevo cargo, Shields liderará las iniciativas estratégicas de crecimiento, enfocándose en expandir el alcance del mercado, impulsar el desarrollo empresarial y mejorar las relaciones con los clientes. Su nombramiento forma parte de los esfuerzos de Greenlane para evolucionar su negocio en respuesta a las tendencias cambiantes de los consumidores y las categorías.
그린레인 홀딩스 (NASDAQ:GNLN)는 2025년 1월 1일부터 로브 쉴즈를 새로운 최고 성장 책임자(CGO)로 임명했습니다. 쉴즈는 2024년 10월부터 그린레인에서 컨설팅을 해왔으며, 소비자 및 비즈니스 기술 브랜드 성장에 대해 30년 이상의 경험을 가지고 있습니다. 그는 이전에 MOOMOO Financial Canada에서 사장 및 국가 책임자로 일했으며, Questrade에서 마케팅 및 영업 전문가 227명을 관리하는 고위직을 역임했습니다.
새로운 역할에서 쉴즈는 전략적 성장 이니셔티브를 주도하며, 시장 범위를 확장하고 비즈니스 개발을 추진하며 고객 관계를 향상하는 데 집중할 것입니다. 그의 임명은 소비자 및 카테고리 트렌드 변화에 대응하기 위한 그린레인의 노력의 일환으로 이루어졌습니다.
Greenlane Holdings (NASDAQ:GNLN) a nommé Rob Shields en tant que nouveau Chief Growth Officer (CGO), à compter du 1er janvier 2025. Shields, qui conseille Greenlane depuis octobre 2024, possède plus de 30 ans d'expérience dans la croissance des marques de technologie pour les consommateurs et les entreprises. Auparavant, il a été Président et Responsable National chez MOOMOO Financial Canada et a occupé des postes de direction chez Questrade, où il supervisait 227 professionnels du marketing et des ventes.
Dans son nouveau rôle, Shields dirigera les initiatives de croissance stratégique, en se concentrant sur l'élargissement de la portée du marché, le développement des affaires et l'amélioration des relations avec les clients. Sa nomination fait partie des efforts de Greenlane pour faire évoluer son activité en réponse à l'évolution des tendances des consommateurs et des catégories.
Greenlane Holdings (NASDAQ:GNLN) hat Rob Shields zum neuen Chief Growth Officer (CGO) ernannt, der am 1. Januar 2025 sein Amt antreten wird. Shields, der seit Oktober 2024 für Greenlane tätig ist, bringt über 30 Jahre Erfahrung im Wachstum von Konsum- und Geschäftstechnologiemarken mit. Zuvor war er Präsident und Landesleiter bei MOOMOO Financial Canada und hatte leitende Positionen bei Questrade inne, wo er 227 Marketing- und Vertriebsmitarbeiter führte.
In seiner neuen Funktion wird Shields strategische Wachstumsinitiativen leiten, sich auf die Erweiterung der Marktpräsenz, die Förderung der Geschäftsentwicklung und die Verbesserung der Kundenbeziehungen konzentrieren. Seine Ernennung ist Teil der Bemühungen von Greenlane, sein Geschäft als Reaktion auf sich ändernde Verbraucher- und Kategorien-Trends weiterzuentwickeln.
- Appointment of experienced executive with 30+ years in scaling businesses
- Strategic addition to leadership team focusing on growth initiatives
- New CGO brings significant experience from successful financial platforms (MOOMOO, Questrade)
- None.
Effective dates for appointment have been added.
Experienced executive in scaling business and growing revenue
BOCA RATON, FL / ACCESSWIRE / December 23, 2024 / Greenlane Holdings, Inc. ("Greenlane" or the "Company") (NASDAQ:GNLN), one of the premier global sellers of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, today announced it that Rob Shields has been appointed to the new role of Greenlane's Chief Growth Officer (CGO), effective January 1, 2025. Shields has served as a consultant for Greenlane since October 2024.
Shields is a trusted global sales and marketing leader with over 30 years of experience in growing purpose-driven consumer and business technology brands. In his new role, Shields will lead strategic growth initiatives focusing on expanding Greenlane's market reach, driving business development, and enhancing customer relationships. He is known for his strategic leadership, unwavering focus on consumer-centric innovation and commitment to ongoing transformation efforts. He joins Greenlane from MOOMOO Financial Canada, a leading online trading platform with over 24 million users, where, as President and Country Head, he was responsible for all aspects of market entry and expansion across Canada including regulatory,legal, human resources, marketing, and financial operations. Prior to joining MOOMOO Financial, Shields was Chief Marketing, Customer Experience & Sales Officer, at Questrade, one of Canada's leading, non-bank online brokerages with over
"I am delighted to welcome Rob to Greenlane in the newly created role of Chief Growth Officer. Rob possesses an impressive blend of global marketing, strategy, brand management, and product development. Having worked alongside him in his capacity as a consultant to the company, I know he is the right mission-driven leader who will help positively impact the customers we serve while identifying new pathways for growth," said Barbara Sher, Chief Executive Officer for Greenlane. "It is an exciting time for the company, and I am thrilled to have Rob's expertise on our team as we continue to look for ways to evolve our business in line with shifting consumer and category trends to seek to ensure long-term, sustainable industry-leading growth"
"I'm thrilled to be joining Greenlane at an exciting time in its journey," said Rob Shields. "There is tremendous growth potential in front of this company, and I'm honored to have the opportunity to build on the great work already started by the team to deliver on this potential. Together, we will build on the strong growth plan underway for Greenlane by leveraging existing and new competencies for our stakeholders."
About Greenlane Holdings, Inc.
Founded in 2005, Greenlane is a premier global platform for the development and distribution of premium smoking accessories, vape devices, and lifestyle products to thousands of producers, processors, specialty retailers, smoke shops, convenience stores, and retail consumers. We operate as a powerful family of brands, third-party brand accelerator, and an omnichannel distribution platform.
We proudly offer our own diverse brand portfolio and our exclusively licensed Marley Natural and K.Haring branded products. We also offer a carefully curated set of third-party products through our direct sales channels and our proprietary, owned and operated e-commerce platforms which include Vapor.com, PuffItUp.com, HigherStandards.com, Wholesale.Greenlane.com and MarleyNaturalShop.com.
For additional information, please visit: https://investor.gnln.com. For additional information, please visit: https://gnln.com/.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 concerning Greenlane and other matters. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "targets," "projects," "contemplates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these terms or other similar expressions. The forward-looking statements in this press release are only predictions. Greenlane has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. You should carefully consider the risks and uncertainties that affect our business, including those described in our filings with the Securities and Exchange Commission ("SEC"), including under the caption "Risk Factors" in Greenlane's Annual Report on Form 10-K filed for the year ended December 31, 2023 and the Company's other filings with the SEC, which can be obtained on the SEC website at www.sec.gov. These forward-looking statements speak only as of the date of this communication. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements, whether as a result of any new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our public announcements and filings with the SEC.
Investor Contact:
or
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com
SOURCE: Greenlane Holdings, Inc.
View the original press release on accesswire.com
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