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Entain PLC UNSP/ADR, traded under the symbol GMVHY, is a leading sports betting and iGaming operator. In partnership with MGM Resorts International, Entain operates BetMGM, a premier online gaming platform offering sports betting, major tournament poker, and online gaming experiences. With exclusive access to MGM's U.S. land-based and online sports betting businesses, BetMGM provides users with a diverse array of betting options across various sports and events. Committed to responsible gaming, BetMGM offers resources like GameSense to promote safe and enjoyable wagering experiences. Headquartered in New Jersey, BetMGM continues to expand its market presence and deliver cutting-edge entertainment to its customers.
BetMGM has launched its Horse Racing mobile app in Florida and Louisiana, expanding its reach to a new customer base in the South. The app allows users to wager on over 200 tracks globally, including prominent venues like Santa Anita Park and Gulfstream Park. Users can enjoy live streaming, race replays, and betting opportunities on major U.S. racing events. The app is available for iOS and Android in Florida, Louisiana, and Ohio. BetMGM emphasizes responsible gaming education as part of its expansion strategy.
On December 15, 2021, BetMGM launched Borgata Bingo, the first 75-ball real money online bingo product in the U.S., enhancing its online gaming offerings in New Jersey. This innovative platform, developed by Entain, allows players access to exclusive games and jackpot prizes. BetMGM maintains a leading 30% market share of gross gaming revenue in New Jersey and an estimated 32% national GGR market share across several states. Players can enjoy both 75- and 90-ball games, alongside Slingo and slot games, while being part of the M life Rewards program.
MGM Resorts International and BetMGM have launched legalized sports betting at MGM National Harbor in Maryland. Governor Larry Hogan placed the state's first bet, marking a significant milestone after over a year of development. The BetMGM Sportsbook & Lounge features an 8,000 square foot area, state-of-the-art technology, and multiple betting options. This initiative is expected to boost local revenue for public education while enhancing MGM National Harbor's status as a premier entertainment destination.
On November 5, 2021, BetMGM launched its first retail sportsbook at Vee Quiva in Arizona, marking a significant expansion in the sports betting sector. This venue features 25 large screen displays and accommodates over 100 guests, along with 20 betting kiosks. BetMGM's CEO, Adam Greenblatt, highlighted this as a key development in their partnership with Gila River Hotels & Casinos. Additional sportsbooks are planned at Wild Horse Pass and Lone Butte, with the aim of enhancing the sports betting experience in Arizona.
BetMGM has announced the signing of former NFL running back Chris Johnson as its new brand ambassador. Johnson, renowned for his remarkable career and impressive statistics, will be featured in upcoming marketing campaigns and promotions. BetMGM is looking to enhance its presence in Tennessee and Arizona, leveraging Johnson's popularity to engage fans. The company emphasizes its commitment to responsible gaming education as it continues its expansion in the digital gaming landscape.
On Oct. 28, 2021, BetMGM launched the BetMGM Horse Racing mobile app in Ohio, aiming to expand into additional markets. This app enables customers to watch and wager on over 200 tracks globally, featuring marquee events like the Kentucky Derby and international races such as the Melbourne Cup. Developed in partnership with NYRA Bets, the app offers live streaming, race replays, and convenient betting options. The initiative reflects BetMGM's commitment to enhancing the horse racing experience and responsible gaming education.
On October 21, 2021, BetMGM announced the signing of NBA legend Kevin Garnett as its new brand ambassador. Garnett will be featured in marketing campaigns, promotions, social media, and fan events. The Hall of Famer aims to enhance BetMGM's visibility as sports betting becomes more mainstream. Matt Prevost, BetMGM's Chief Revenue Officer, expressed enthusiasm about Garnett's unique energy. BetMGM emphasizes responsible gaming education while expanding into new jurisdictions, accessible via its app and desktop platform.
BetMGM has partnered with the Puyallup Tribe to launch retail sports betting at the Emerald Queen Casino in Washington state. This partnership aims to enhance BetMGM's presence in the western U.S. and provide state-of-the-art sports betting experiences at both the Tacoma and Fife locations. Customers will have access to six ticket windows and 30 kiosks in Tacoma, featuring advanced sports viewing technology. The collaboration is seen as a significant step towards expanding BetMGM's footprint while prioritizing responsible gaming education.
Genius Sports (NYSE:GENI) has expanded its partnership with Entain and BetMGM to deliver a comprehensive NFL offering, including data feeds and sportsbook content. This 10-year collaboration enhances BetMGM's sportsbook operations across 16 U.S. markets. The agreement allows Entain and BetMGM to access official NFL data, optimizing customer engagement and betting experiences. CEO Mark Locke emphasized the significance of this partnership, which also includes exclusive advertising on NFL digital platforms.
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