BetMGM Signs Former NFL Running Back Chris Johnson as Brand Ambassador
BetMGM has announced the signing of former NFL running back Chris Johnson as its new brand ambassador. Johnson, renowned for his remarkable career and impressive statistics, will be featured in upcoming marketing campaigns and promotions. BetMGM is looking to enhance its presence in Tennessee and Arizona, leveraging Johnson's popularity to engage fans. The company emphasizes its commitment to responsible gaming education as it continues its expansion in the digital gaming landscape.
- Chris Johnson's involvement may enhance brand visibility and attract new customers.
- BetMGM aims to expand its presence in key markets, Tennessee and Arizona.
- None.
JERSEY CITY, N.J., Nov. 4, 2021 /PRNewswire/ -- BetMGM, a leading sports betting and digital gaming company, announced today the signing of former Tennessee Titans and Arizona Cardinals running back Chris Johnson as its newest brand ambassador. The fan favorite will be featured in BetMGM's upcoming marketing campaigns, promotions, social media content and fan events.
"I'm excited to join the BetMGM team and to have a new platform to engage with CJ2K fans around the country," said Johnson. "BetMGM is at the forefront of the excitement surrounding sports betting and is a perfect fit for me to get involved in this rapidly growing industry."
Over the course of 10 NFL seasons, Johnson was one of the league's most prolific players. The running back earned the moniker "CJ2K" in 2009 when he rushed for 2,006 yards for the Titans, making him one of eight players in NFL history to eclipse 2,000 rushing yards in a single season.
Matt Prevost, Chief Revenue Officer, BetMGM, said, "Throughout his career, Chris Johnson thrilled fans with his performance on the football field, week in and week out. As we continue to expand BetMGM's presence in Arizona and Tennessee, Chris will play a key role in helping us provide new and engaging experiences for our customers."
As BetMGM continues to expand into new jurisdictions, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly. The BetMGM app is available for download on both iOS and Android and is accessible via desktop at www.betmgm.com. For more information, follow @BetMGM on Twitter.
About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM Resorts' U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit http://www.betmgminc.com/.
Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including BetMGM's ability to grow in new or existing jurisdictions. Management has based forward-looking statements on current expectations and assumptions and not on historical facts. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include the effects of economic and market conditions in the jurisdictions in which BetMGM operates, competition with other iGaming and sports betting platforms, the timing and costs of expanding in new jurisdictions as well as obtaining and maintaining the required permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions. In providing forward-looking statements, BetMGM is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
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SOURCE BetMGM
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