NBA Legend Kevin Garnett Joins BetMGM As Brand Ambassador

Rhea-AI Summary

On October 21, 2021, BetMGM announced the signing of NBA legend Kevin Garnett as its new brand ambassador. Garnett will be featured in marketing campaigns, promotions, social media, and fan events. The Hall of Famer aims to enhance BetMGM's visibility as sports betting becomes more mainstream. Matt Prevost, BetMGM's Chief Revenue Officer, expressed enthusiasm about Garnett's unique energy. BetMGM emphasizes responsible gaming education while expanding into new jurisdictions, accessible via its app and desktop platform.

Positive

• Signing Kevin Garnett enhances brand visibility and credibility in sports betting.
• Expansion into new jurisdictions indicates growth potential.
• Focus on responsible gaming education supports a positive brand image.

Negative

• None.

JERSEY CITY, N.J., Oct. 21, 2021 /PRNewswire/ -- BetMGM, a leading sports betting and digital gaming company, announced today the signing of NBA legend Kevin Garnett as its newest brand ambassador. The Hall of Fame power forward will be featured in BetMGM's upcoming marketing campaigns, BetMGM promotions, social media content and fan events.

"I'm thrilled to be working with BetMGM to share their insights with my fans," said Garnett. "It's a natural fit for both myself and BetMGM given our mutual desire to stay on top of the ever-changing sports business landscape."

Over the course of 21 NBA seasons, Garnett played for the Minnesota Timberwolves, Boston Celtics and Brooklyn Nets. The 15-time All-Star was named the 2004 Most Valuable Player and earned Defensive Player of the Year honors in 2008. Garnett won the 2008 NBA Championship with the Celtics and will have his jersey retired by the team this spring.

Garnett has become an established entrepreneur since retiring from the NBA, having recently co-founded Gaming Society, a gaming and content platform that prioritizes inclusivity, education and highlights the athlete's point of view in the betting space. While shielded from sports betting during his playing career, Garnett is passionate about making wagering more accessible and approachable to all sports fans and athletes. He starred in the 2019 acclaimed film "Uncut Gems"; recently founded the Content Cartel, a production company dedicated to producing multi-platform content; and has an upcoming documentary, "Anything is Possible," scheduled to premiere Friday, Nov. 12 on Showtime.

Matt Prevost, Chief Revenue Officer, BetMGM, said, "Kevin Garnett brings a unique energy to everything he does, on and off the court. As the basketball season tips off, we look forward to welcoming Kevin to the BetMGM family and working with him on a variety of fan-focused promotions."

As BetMGM continues to expand into new jurisdictions, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly. The BetMGM app is available for download on both iOS and Android and is accessible via desktop at www.betmgm.com. For more information, follow @BetMGM on Twitter.

About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM Resorts' U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit http://www.betmgminc.com/.

Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including BetMGM's ability to grow in new or existing jurisdictions. Management has based forward-looking statements on current expectations and assumptions and not on historical facts. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include the effects of economic and market conditions in the jurisdictions in which BetMGM operates, competition with other iGaming and sports betting platforms, the timing and costs of expanding in new jurisdictions as well as obtaining and maintaining the required permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions. In providing forward-looking statements, BetMGM is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.

 

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SOURCE BetMGM

FAQ

Who is Kevin Garnett and what is his role with BetMGM?

Kevin Garnett is an NBA legend who has joined BetMGM as a brand ambassador, featured in marketing campaigns and promotions.

What is BetMGM's focus on responsible gaming?

BetMGM emphasizes responsible gaming education as a key aspect of its operations while expanding into new jurisdictions.

When was the announcement about Kevin Garnett made?

The announcement was made on October 21, 2021.

What are BetMGM's primary services?

BetMGM provides sports betting and online gaming, including poker and casino games.

What is the significance of BetMGM expanding into new jurisdictions?

Expanding into new jurisdictions represents growth opportunities for BetMGM, enhancing its market presence.