MMA Personality Ariel Helwani Named BetMGM Brand Ambassador

Rhea-AI Summary

BetMGM, a top sports betting and digital gaming company, has signed MMA journalist Ariel Helwani as a brand ambassador. Helwani will incorporate BetMGM into his promotional content and participate in marketing campaigns and fan events. His influence in the MMA community aligns with BetMGM's expansion in sports betting across various states. The company continues to prioritize responsible gaming education while growing its market presence. BetMGM, a collaboration between MGM Resorts and Entain, offers innovative gaming solutions and maintains a focus on customer responsibility.

Positive

• Ariel Helwani's signing could enhance BetMGM's brand visibility and appeal in the MMA community.
• BetMGM is expanding its presence in states where sports betting is legal, potentially increasing its market share.
• The focus on responsible gaming education may attract conscientious customers.

Negative

• None.

JERSEY CITY, N.J., Sept. 24, 2021 /PRNewswire/ -- BetMGM, a leading sports betting and digital gaming company, announced today the signing of mixed martial arts (MMA) journalist Ariel Helwani as a brand ambassador. Helwani, an award-winning media personality, will integrate BetMGM into his promotional content and also be featured in upcoming BetMGM marketing campaigns, social media content and promotions, as well as fan events.

"Sports betting has always been intertwined with the mixed martial arts world and now, with its availability in more states, I'm excited to work hand-in-hand with BetMGM to deliver unique insights into the sports betting world," said Helwani.

Over the course of his career, Helwani has worked with major sports outlets including ESPN and SB Nation. He currently hosts The MMA Hour for Vox media as well as The Ringer MMA Show podcast, breaking down the latest fights across MMA, boxing and pro wrestling. Helwani has been the recipient of the World MMA Award Journalist of the Year award for 10 consecutive years.

Matt Prevost, Chief Revenue Officer, BetMGM, said, "Ariel has played a prominent role over the years in growing MMA to the masses. His extensive knowledge and signature reporting style makes him a tremendous addition to the BetMGM team."

The BetMGM app is available on both iOS and Android, as well as accessible via desktop. As BetMGM continues to expand to new areas, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly. For more information on BetMGM, follow @BetMGM on Twitter.

About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's US-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.betmgm.com/. 

Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the SEC. Forward-looking statements are based on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, statements regarding the benefits of the partnership. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include effects of economic conditions and market conditions in the markets in which MGM Resorts operates and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, MGM Resorts is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.

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SOURCE BetMGM

FAQ

Who is Ariel Helwani and what is his role with BetMGM?

Ariel Helwani is a renowned MMA journalist named as a brand ambassador for BetMGM, promoting the brand in various content and campaigns.

What is BetMGM's strategy for growth in the sports betting market?

BetMGM aims to expand its market presence by partnering with influencers like Ariel Helwani and emphasizing responsible gaming.

How does BetMGM ensure responsible gaming education?

BetMGM provides resources aimed at promoting responsible gaming practices as part of its customer engagement strategy.

What companies are behind BetMGM?

BetMGM was established as a partnership between MGM Resorts and Entain Plc, combining expertise in gaming and technology.