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Entain PLC UNSP/ADR, traded under the symbol GMVHY, is a leading sports betting and iGaming operator. In partnership with MGM Resorts International, Entain operates BetMGM, a premier online gaming platform offering sports betting, major tournament poker, and online gaming experiences. With exclusive access to MGM's U.S. land-based and online sports betting businesses, BetMGM provides users with a diverse array of betting options across various sports and events. Committed to responsible gaming, BetMGM offers resources like GameSense to promote safe and enjoyable wagering experiences. Headquartered in New Jersey, BetMGM continues to expand its market presence and deliver cutting-edge entertainment to its customers.
BetMGM, a leading sports betting and iGaming operator, has launched a new TV campaign for the 2024 football season featuring Academy and GRAMMY Award-winner Jamie Foxx. The campaign, directed by Brian Billow, showcases Foxx's comedic range through various character impersonations, highlighting BetMGM's brand DNA and customer-centric approach.
The series includes three spots: 'Anthem', showcasing fans' emotions and BetMGM's rewards program; 'Second Chance', promoting a new touchdown betting feature; and 'Feel Welcome', highlighting an offer for new customers. BetMGM operates in 29 markets across North America and emphasizes responsible gaming through its GameSense program.
MGM Resorts International (NYSE: MGM) and BetMGM are expanding their responsible gaming initiatives for the 2024 NFL season. They will increase GameSense® messaging at nine NFL stadiums, promoting responsible gambling practices. BetMGM plans to release new advertisements featuring brand ambassadors to highlight responsible gaming resources.
MGM Resorts is contributing $440,000 to fund responsible gaming research through partnerships with the International Center for Responsible Gaming and Kindbridge Research Institute. The company has also certified over 500 employees in its GameSense Advisor Program. Both companies will continue to partner with the American Gaming Association's Have A Game Plan.® Bet Responsibly.™ campaign to educate bettors on responsible sports wagering.
BetMGM, a leading iGaming and sports betting company, has introduced a groundbreaking feature for Nevada bettors: seamless nationwide connectivity through a single digital wallet. This innovation allows Nevada residents and visitors to wager in the state and carry their funds to BetMGM mobile markets nationwide, making it the first sports betting app to offer this convenience.
Key points:
- Users can sign up once in-person at an MGM Resorts property in Nevada
- The app is available across all U.S. BetMGM mobile markets
- New Nevada customers can receive a first bet offer of up to $250 in bonus bets
- BetMGM operates in 29 markets across North America
- The company focuses on responsible gambling education, integrating GameSense into its platforms
BetMGM, a leading sports betting and iGaming operator in the U.S., reported net revenue from operations of $1.0 billion in the first half of 2024, up 6% year-over-year. The company saw accelerating momentum with 2Q net revenue growth of 9% YoY, up from 3% in 1Q. BetMGM is focusing on investment and strategic execution in 2024 to drive future growth.
Key highlights include:
- 2Q online sports betting NGR per active up 16% YoY
- 2Q iGaming average monthly actives growth of 18% YoY
- 13% GGR market share in the U.S. and Ontario across Sports Betting and iGaming
- Launched digital sports betting in North Carolina and District of Columbia
- Enhanced sports product with Angstrom capabilities and improved player experiences
- Expanded responsible gaming initiatives
BetMGM expects greater marketing investment in iGaming in 2H 2024, funded by bank debt, with 2H EBITDA similar to 1H. The company remains confident in its pathway to $500 million EBITDA in the coming years.
BetMGM, a leading sports betting and iGaming operator in the U.S., jointly owned by MGM Resorts International (NYSE: MGM) and Entain plc (LSE: ENT), will release an update on its 1H 2024 performance on Monday, July 29, 2024 at 8:30 a.m. Eastern Time. This update precedes the upcoming financial results announcements for MGM Resorts International (2Q 2024 on July 31) and Entain Group (1H 2024 on August 8).
BetMGM, founded in 2018, offers sports betting and online gaming through brands including BetMGM, Borgata Casino, Party Casino, and Party Poker. The company leverages Entain's technology and MGM Resorts' land-based and online gaming businesses to pioneer in the online gaming industry.
BetMGM has launched mobile sports betting operations across Washington, D.C., expanding beyond its previous two-block radius around Nationals Park. This follows the D.C. Council's approval of the FY2025 budget, opening the digital sports betting market. BetMGM will maintain exclusivity near Nationals Park, where it operates a sportsbook.
The expansion allows district-wide access to BetMGM's sports wagering experience, including rewards tied to MGM Resorts and Marriott Bonvoy. BetMGM continues to invest in the region, creating jobs and contributing tax dollars. The app is now available for download across the D.C. Metropolitan area, offering new customers a first bet offer of up to $1,500 in bonus bets.
BetMGM currently operates in 29 markets with mobile and retail offerings, emphasizing responsible gambling education through its GameSense program.
BetMGM has announced an exclusive partnership with Brian Christopher, a top social media influencer in the slots and casino gaming space. As the new brand ambassador, Brian will feature in live streams and marketing campaigns showcasing BetMGM’s online casino platforms. His social media reach spans 8 million monthly unique viewers and 1.8 million subscribers, with content that recently surpassed 1 billion views. This collaboration will include live streams on various platforms, exclusive experiences, and a strong emphasis on responsible gaming. BetMGM, a leader in sports betting and iGaming with over 2,800 casino titles and multiple awards, continues to prioritize responsible gambling education and tools.
BetMGM, a leading sports betting and iGaming operator, will sponsor a Nightly Progressive Jackpot during Wheel of Fortune's 'Big Money Week' from May 20-24, celebrating the show's 8,000th episode. Contestants solving the Bonus Puzzle will add the jackpot to their winnings. Additionally, a 'Double Jackpot' wedge on the Wheel could double the jackpot amount. Home viewers can also register online for a chance to win the Nightly Progressive Jackpot.
BetMGM's branding will be prominently featured throughout the episodes, including co-branded graphics and in-show displays. BetMGM has a history of collaborating with the show, including the launch of Wheel of Fortune Online Casino in March 2023. The game show reaches over 21.5 million viewers weekly.
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