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Genuine Marketing Group Inc. (GMG), trading under the symbol GMGZ, is a forward-thinking marketing company focused on retail and consumer engagement. GMG stands out in the industry through its innovative product authentication system, ZPTAG™. This proprietary technology leverages smartphone apps and IBM blockchain smart contracts to authenticate products straight from the shopping aisle and at the point of purchase, thereby building brand affinity and consumer confidence.
Headquartered in Minneapolis, GMG has formed a strategic partnership with U.S. Tape & Label (USTL), a company with over 70 years of experience in custom label production. This collaboration aims to integrate ZPTAG™ QR codes into product designs, ensuring that the labels complement the product's size, shape, and material. USTL's expertise spans diverse industries including Beverage, Food, Consumer Goods, Health & Beauty, Automotive, Pharmaceutical, and Cannabis, serving both domestic and international markets.
As an official distributor of Label-Aire label applicators, both USTL and Label-Aire Inc. are working together to streamline the production and application of GMG's ZPTAG™. This partnership not only enhances the aesthetic appeal and shelf presence of consumer products but also fortifies their authenticity.
Recent Achievements:
- In June 2023, GMG entered into an agreement with USTL to serve as the company's Label and ZPTAG™ production and design partner.
- USTL will act as an extended sales arm for GMG, offering ZPTAG™ authentication services to their existing customers and industry partners.
- USTL's creative design team and extensive client roster are expected to contribute significantly to GMG's growth in the retail industry.
According to Chuck Chastain, CEO of GMG, the collaboration with USTL will not only enhance their product offerings but also make GMG more valuable and on target in the retail industry.
For more detailed information about their products and services, you can visit their official website at genuinemarketinggroup.com.
Contact Information:
- Greg Needham - Email: greg@genuinemarketinggroup.com
Genuine Marketing Group (OTC: GMGZ) has enhanced its ZPTAG™ technology platform by adding carbon intensity scoring capabilities. The platform, which leverages IBM Blockchain technology, now helps farmers and stakeholders access Carbon Credit programs while complying with FDA Food Safety Modernization Act requirements.
The company plans to launch a multi-farm pilot in Q1 2025, followed by formal onboarding of farmers, processors, and manufacturers. GMGZ will also continue its $15 Million fundraising initiative in Q1 2025 to support hardware installation at manufacturing facilities and service centers.
ZPTAG™ combines smartphone app functionality with blockchain technology to authenticate products at point of purchase, providing transparency and environmental accountability for consumers while helping brands meet sustainability targets.
Genuine Marketing Group Inc. (OTC: GMGZ) has reported significant developments in 2024. Key achievements include the launch of the ZPTAG™ Consumer Experience App for iPhone and Android, focusing on product verification from farm to consumer. The company advanced its FSMA 204 Regulation compliance solution, targeting FDA requirements effective January 2026. GMGZ strengthened its technological capabilities through a partnership with IBM Alliance member Persistent Systems.
The company integrated Carbon Intensity (CI) Scoring into its platform and initiated a teaser campaign with Maison Bloom Hemp Derived Beverages, including plans for retail integration and loyalty program implementation in 2025.
Genuine Marketing Group Inc. (OTC: GMGZ) has initiated a $15 million capital raise, engaging Business Optimization Group and Owen Carhart to lead the funding round. This capital raise supports GMG's growth strategy and the development of its product authentication system, ZPTAG®, aimed at enhancing consumer protection at the point of purchase. CEO Chuck Chastain expressed confidence in the partnership, highlighting the alignment with professionals to bolster their initiatives. The company leverages blockchain technology to authenticate products, combining this with a user-friendly smartphone interface.
Genuine Marketing Group Inc. (OTC: GMGZ) has appointed Proforma Brand X as its agency of record. This collaboration will enhance GMG's marketing strategies, including campaign development and digital media solutions, and promote its ZPTAG authentication app. Proforma Brand X, with 40 years of industry experience, aims to drive consumer engagement and customer acquisition for GMG. Executives from both companies express excitement over the partnership's potential to innovate and achieve marketing goals.
Genuine Marketing Group Inc. (OTC: GMGZ) has officially changed its stock symbol to GMGZ and appointed Tobi Mathews as Company Attorney and Board Member following its merger with The World Poker Store Inc. on September 13. Mathews, with over three decades of legal experience, will focus on trade agreements and compliance for GMG's global expansion strategy. CEO Chuck Chastain stated Mathews' expertise in intellectual property and international regulations is crucial for navigating today's complex legal environment. GMGZ aims to enhance consumer confidence through its ZPTAG anti-counterfeit technology.
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