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Company Overview
Genuine Marketing Group Inc. (OTC: GMGZ) is a technology-focused marketing company that specializes in integrating advanced blockchain solutions with consumer engagement and supply chain traceability. Combining core aspects of agribusiness, blockchain, and supply chain transparency, the company leverages its proprietary ZPTAG® platform to authenticate products directly in the retail environment and enhance compliance with regulatory standards.
Innovative ZPTAG® Technology
The heart of GMGZ's operations is the proprietary ZPTAG® technology, which provides a robust solution for product authentication and traceability. Utilizing blockchain technology and smart contracts, ZPTAG® not only verifies the authenticity of products from farm to consumer but also assists in addressing important regulatory compliance issues such as the FDA FSMA requirements. The system offers detailed traceability from origin to the point of sale, ensuring that each product’s journey is transparent and trustworthy.
Industry Focus and Market Position
Operating at the intersection of agribusiness, retail, and CPG sectors, Genuine Marketing Group Inc. is positioned uniquely within a competitive marketplace that values both innovative technology and reliable compliance solutions. Their approach emphasizes a blend of data-driven insights with consumer engagement strategies. By integrating technology with everyday retail experiences, GMGZ differentiates itself from competitors through its ability to merge product verification with real-time compliance reporting and enhanced consumer loyalty programs.
Core Business Areas
- Product Authentication and Traceability: The ZPTAG® platform uses cutting-edge blockchain and smart contract technology that ensures products are verified at the point of purchase, improving transparency for both consumers and supply chain stakeholders.
- Regulatory Compliance: With growing regulatory requirements like the FDA FSMA, GMGZ has developed systems to provide automated traceability and compliance solutions that simplify complex reporting mandates across the supply chain.
- Consumer Engagement: Their digital solutions, including consumer experience apps available on major mobile platforms, foster direct engagement by allowing customers to verify product origins and safety, thereby building trust and brand loyalty.
- Sustainability and Carbon Impact: In response to increasing environmental concerns, the company has integrated features that capture carbon intensity metrics and offer pathways for monetization of sustainable agricultural practices.
- Strategic Partnerships and Industry Alliances: The company has established important collaborations with technology leaders such as IBM and Persistent Systems, positioning itself to leverage advanced digital transformation and blockchain networks.
Operational Excellence and Technological Integration
Genuine Marketing Group Inc. achieves operational excellence by continuously refining its technology to meet evolving market demands. Their integration of blockchain technology with advanced data analytics and cloud computing services exemplifies their commitment to innovation, ensuring that industries with complex supply chains can operate with enhanced oversight and regulatory compliance. This dedication to technological integration provides tangible benefits to diverse stakeholders, ranging from individual farmers and processors to large-scale retail chains and CPG companies.
Market Impact and Value Proposition
At its core, GMGZ offers a multi-faceted value proposition that combines regulatory adherence with effective marketing tools. The company’s system not only verifies and secures products through its patented technology but also enhances overall brand integrity and consumer confidence. By addressing fundamental challenges such as food safety, anti-counterfeit measures, and accurate traceability, Genuine Marketing Group Inc. is able to offer solutions that resonate across various segments within the agribusiness and retail sectors. This positioning allows the company to support stakeholders in achieving operational transparency and sustainability while meeting the stringent requirements of modern regulatory environments.
Commitment to Innovation and Industry Leadership
The company continuously invests in research and development to expand the capabilities of its ZPTAG® platform. Recent enhancements include the integration of carbon impact analysis tools, which not only assist in verifying the authenticity and safety of products but also enable stakeholders to address environmental concerns proactively. GMGZ’s consistent focus on innovation helps cement its reputation as a trusted provider of solutions that are both technologically advanced and practically indispensable for ensuring compliance and enhancing supply chain integrity.
Conclusion
Genuine Marketing Group Inc. stands out for its comprehensive approach, blending cutting-edge technology with practical compliance and consumer engagement applications. Through the strategic use of blockchain and smart contract technologies, the company delivers a robust framework for product authentication, regulatory compliance, and sustainability initiatives. This multi-layered approach not only enhances operational transparency but also builds lasting trust with consumers and industry stakeholders. The rich integration of technological innovation with marketing strategies positions GMGZ as a company that is both resilient and adaptable in addressing the modern challenges faced by agribusiness, retail, and consumer product industries.
Genuine Marketing Group (OTC: GMGZ) has announced the launch of its ZPTAG® Carbon Intensity Pilot program, set to begin April 14th, 2025, with participation from over a dozen farms and agribusinesses including Farmward Cooperative and Peterson Farms in the Midwest.
The pilot program will focus on data validation and user interface testing of the ZPTAG® platform's carbon footprint feature. The system integrates with IBM services, including generative AI and Watsonx, to provide:
- Soil health monitoring
- Water quality tracking
- Crop yield analysis
- Species diversity assessment
- Sustainability recommendations
Following the pilot's completion, GMGZ plans to formally onboard farmers, processors, manufacturers, and other stakeholders as ZPTAG® platform customers, aiming to drive topline revenue and customer acquisition throughout Q2 and 2025.
Genuine Marketing Group (OTC: GMGZ) has announced its membership in the IBM Partner Plus program, strengthening its existing relationship with IBM. The partnership will provide GMG with access to IBM's global network of partners, vendors, and clients, along with support through various growth-focused programs.
The collaboration includes co-sell support and incentives through IBM's sales partner advocacy program, enabling GMG to sell IBM infrastructure and software products via the IBM Value Seller Program. GMG will receive access to over 200 IBM Cloud products and services, automated marketing platform capabilities, personalized sales content, embedded AI, and custom demonstration environments for clients.
The partnership aims to enhance the global integration of GMG's patent-pending ZPTAG® technology and services, focusing on consumer protection and stakeholder value.
Genuine Marketing Group Inc. (OTC: GMGZ) has announced filing a patent application for its ZPTAG® technology platform, which has also received Registered Trademark status from the USPTO. The technology is designed to serve supply chain stakeholders, brands, and consumers worldwide, including supporting FDA FSMA regulation compliance.
ZPTAG® utilizes blockchain technology for product authentication and traceability from origin to consumer, extending to post-purchase interaction. The platform serves as an anti-counterfeit solution for luxury goods, durable goods, and CPG industries while providing compliance and government-mandated reporting capabilities.
The scalable platform offers a user-friendly stakeholder interface and consumer app engagement in a closed-loop system that benefits farmers, processors, manufacturers, distributors, and retailers. A recent development includes a Carbon Intensity tool that allows farmers and growers to monetize sustainable land stewardship practices, with plans to extend this carbon impact solution to other stakeholders.
Genuine Marketing Group (GMGZ) announces its participation at the 2025 Commodity Classic in Denver, Colorado, from March 2nd-4th, where over 12,000 attendees and 5,000 farmers are expected. The company will host two educational sessions at Booth #916 focusing on their ZPTAG® technology.
The first session on March 3rd will feature President Greg Needham discussing carbon intensity management and monetizing sustainability efforts. The second session on March 4th will feature MAISON BLOOM CEO Nathan Johnson, addressing FDA FSMA compliance and how ZPTAG® enhances safety and transparency.
The sessions aim to demonstrate how ZPTAG® technology combines carbon practice monetization, food safety compliance, and consumer engagement in the agricultural sector.
Genuine Marketing Group (GMGZ) has announced its participation in the 2025 Commodity Classic in Denver, Colorado, from March 2-4. The event, which attracts over 12,000 attendees including 5,000 farmers, will feature GMGZ's ZPTAG® technology at Booth #916 at the Colorado Convention Center.
GMGZ will showcase recent enhancements to ZPTAG®, focusing on carbon impact and authentication capabilities. The system integrates blockchain technology and advanced data analytics to track sustainability metrics, deliver carbon impact data, and enhance supply chain visibility. The company will present alongside industry leaders like NASA Agricultural, John Deere, Bayer Crop Science, McKinsey & Company, and Mercuria.
The showcase aligns with GMGZ's upcoming multi-farm Carbon Intensity beta scheduled for February.
Genuine Marketing Group (OTC: GMGZ) has enhanced its ZPTAG™ technology platform by adding carbon intensity scoring capabilities. The platform, which leverages IBM Blockchain technology, now helps farmers and stakeholders access Carbon Credit programs while complying with FDA Food Safety Modernization Act requirements.
The company plans to launch a multi-farm pilot in Q1 2025, followed by formal onboarding of farmers, processors, and manufacturers. GMGZ will also continue its $15 Million fundraising initiative in Q1 2025 to support hardware installation at manufacturing facilities and service centers.
ZPTAG™ combines smartphone app functionality with blockchain technology to authenticate products at point of purchase, providing transparency and environmental accountability for consumers while helping brands meet sustainability targets.
Genuine Marketing Group Inc. (OTC: GMGZ) has reported significant developments in 2024. Key achievements include the launch of the ZPTAG™ Consumer Experience App for iPhone and Android, focusing on product verification from farm to consumer. The company advanced its FSMA 204 Regulation compliance solution, targeting FDA requirements effective January 2026. GMGZ strengthened its technological capabilities through a partnership with IBM Alliance member Persistent Systems.
The company integrated Carbon Intensity (CI) Scoring into its platform and initiated a teaser campaign with Maison Bloom Hemp Derived Beverages, including plans for retail integration and loyalty program implementation in 2025.
Genuine Marketing Group Inc. (OTC: GMGZ) has initiated a $15 million capital raise, engaging Business Optimization Group and Owen Carhart to lead the funding round. This capital raise supports GMG's growth strategy and the development of its product authentication system, ZPTAG®, aimed at enhancing consumer protection at the point of purchase. CEO Chuck Chastain expressed confidence in the partnership, highlighting the alignment with professionals to bolster their initiatives. The company leverages blockchain technology to authenticate products, combining this with a user-friendly smartphone interface.
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