GameStop to Rebrand EB Games in Canada

Rhea-AI Summary

GameStop Corp. (NYSE: GME) has announced plans to rebrand EB Games in Canada, with the transition to the GameStop brand expected to be completed by year-end. This decision was made in response to customer and shareholder feedback. GameStop, headquartered in Grapevine, Texas, is a major specialty retailer known for offering games and entertainment products through both its e-commerce platforms and physical stores.

Positive

• Rebranding EB Games to GameStop may enhance brand recognition and customer loyalty.
• Decision based on direct feedback from customers and shareholders indicates responsiveness to market demand.

Negative

• None.

GRAPEVINE, Texas, July 28, 2021 (GLOBE NEWSWIRE) -- GameStop Corp. (NYSE: GME) (“GameStop” or the “Company”) today announced that the Company plans to rebrand EB Games in Canada. By the end of this year, EB Games’ Canadian locations and online store will assume the GameStop brand and name. This decision follows our receipt of feedback from our valued customers and stockholders.

About GameStop.

GameStop, a Fortune 500 company headquartered in Grapevine, Texas, is a leading specialty retailer offering games and entertainment products through its ecommerce properties and thousands of stores. Visit www.GameStop.com to explore our products and offerings. Follow @GameStop on Twitter and find us on Facebook at www.facebook.com/GameStop.

Contact

GameStop Investor Relations
817-424-2001
investorrelations@gamestop.com

 

FAQ

What changes is GameStop making to EB Games in Canada?

GameStop plans to rebrand EB Games' locations and online store in Canada to the GameStop name by year-end.

Why is GameStop rebranding EB Games?

The rebranding follows feedback received from customers and shareholders.

When will the rebranding of EB Games to GameStop be completed?

The rebranding is expected to be completed by the end of this year.