Philadelphia Eagles Reach Multi-Year Deal with Esports Entertainment Group to Become NFL’s First Esports Tournament Club Provider

Rhea-AI Summary

Esports Entertainment Group (NasdaqCM: GMBL, GMBLW) has announced a multi-year partnership with the Philadelphia Eagles, becoming the first esports tournament provider for an NFL team. This collaboration will feature bi-annual Madden NFL tournaments on the Esports Gaming League (EGL) platform. As part of the agreement, the Eagles will also become shareholders in EEG. This partnership aims to enhance fan engagement and expand EEG's brand within a large audience. The CEO expressed excitement about the potential for significant growth and innovative projects under this agreement.

Positive

• Landmark partnership with Philadelphia Eagles enhances brand exposure.
• Eagles become EEG shareholders, indicating confidence in the company's growth.
• Opportunity to tap into a dedicated fan base for esports events.
• Potential for significant growth through innovative esports projects.

Negative

• None.

NEWARK, N.J., Dec. 15, 2020 (GLOBE NEWSWIRE) -- Esports Entertainment Group, Inc. (NasdaqCM: GMBL, GMBLW) (or the “Company”) has announced a landmark multi-year partnership with the Philadelphia Eagles where it will serve as the first esports tournament provider for an NFL club. As part of the multi-year agreement, EEG will operate bi-annual Madden NFL esports tournaments for the Eagles utilizing the Esports Gaming League (“EGL”) platform. Also under the terms of the deal, the Eagles will become an EEG shareholder.

"We are thrilled to partner with the Philadelphia Eagles as they introduce their fans to the world of competitive esports gaming,” said Grant Johnson, CEO of Esports Entertainment Group. “The Eagles join a growing list of high-profile organizations that have chosen Esports Entertainment Group as their esports tournament provider, affording us an incredible opportunity to expand our brand reach within multiple large, dedicated fan bases and setting the stage for significant growth ahead. We intend to build on this momentum.”

As a proud partner of the Philadelphia Eagles, EEG will leverage player imagery within the Eagles local market. Esports Entertainment Group will also work with Eagles players to create custom videos that will promote the tournaments and be featured in the Eagles extensive ongoing digital marketing efforts spanning social, email, mobile, and online channels.

“This innovative partnership with Esports Entertainment Group presents a wonderful opportunity for us to expand our reach in a growing market and create new experiences for Eagles fans,” said Catherine Carlson, Senior Vice President, Revenue and Strategy, Philadelphia Eagles. “Esports Entertainment Group has always been a progressive leader in the esports space and has been ahead of the curve in terms of how its interactive platform brings together gaming enthusiasts from all around the world. We look forward to debuting a number of exciting projects through this partnership, including the launch of the highly anticipated Madden tournament series on the Esports Gaming League platform.”

“Our tournament segment is a key component of our Three Pillar growth strategy,” said Magnus Leppäniemi, EVP Esports at EEG. “This partnership with the Philadelphia Eagles is a testament to the quality of our platform and ability to deliver. We look forward to a long and mutually rewarding relationship.”

EGL enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.

About Esports Entertainment Group

Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. Esports Entertainment offers fixed odds wagering, fantasy and pools on various esports events in a licensed, regulated and secure platform at vie.gg and owns and operates online sports book, SportNation.bet. In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multiplayer mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds a license to conduct online gambling and 18+ gaming on a global basis in the UK, Ireland, Malta and Curacao. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:

U.S. Investor Relations 
RedChip Companies, Inc.
Dave Gentry
407-491-4498
dave@redchip.com

Media & Investor Relations Inquiries
Jeff@esportsentertainmentgroup.com

FAQ

What is the partnership between Esports Entertainment Group and the Philadelphia Eagles?

Esports Entertainment Group has partnered with the Philadelphia Eagles to operate bi-annual Madden NFL esports tournaments as the first esports tournament provider for an NFL club.

What is GMBL and GMBLW in relation to Esports Entertainment Group?

GMBL and GMBLW are the stock symbols for Esports Entertainment Group on NasdaqCM, representing its common and warrants respectively.

When will the Madden NFL esports tournaments take place?

The Madden NFL esports tournaments will be held bi-annually, although specific dates have not been disclosed.

How does the partnership benefit the Philadelphia Eagles?

The partnership provides the Eagles the opportunity to expand their reach in the esports market and create new fan experiences.

What platform is used for the esports tournaments?

The tournaments will be operated on the Esports Gaming League (EGL) platform.