Globant Publishes Sentinel Report on Metaverse Opportunities for Businesses and Industries

Rhea-AI Summary

Globant recently published its Sentinel Report on the metaverse, revealing that 73% of respondents find it accessible, yet only 26% have participated in a metaverse experience. The report underscores the metaverse's potential to transform businesses across various sectors, enhancing virtual presence and client engagement. Key insights include that 75% of respondents believe it isn't just for the younger generation and 69% see its importance in remote work. Globant aims to help organizations navigate their digital transformation in this evolving landscape.

Positive

• 73% of respondents find the metaverse accessible, indicating potential market growth.
• The report highlights the metaverse's transformative impact across industries, enhancing client engagement.
• 69% of respondents believe the metaverse is crucial for remote work, pointing to increasing relevance.

Negative

• Only 26% have experienced the metaverse, suggesting a gap between perception and reality.
• -

• New Globant survey reveals that while 73% of respondents feel the metaverse is accessible to them, only 26% have experienced it
• The Sentinel Report is a Globant initiative to inspire companies to keep reinventing, providing insights on market trends and industry behavior worldwide.

SAN FRANCISCO, June 13, 2022 /PRNewswire/ -- Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, published its new Sentinel Report: "How the metaverse is transcending digital limits and reinventing our place in the physical world." The publication dives into metaverse history, explores trends that are changing the future, discusses the ripple effects of a cross-functional metaverse, and presents new data from a Globant survey.

"While in its early stages, the metaverse is challenging organizations to get their businesses ready for this new world," said Diego Tártara, Chief Technology Officer at Globant. "At the same time, as they bring their business to this new reality, their users are still learning to embrace this new era. Globant has the ability to support organizations to succeed in their digital transformation."

This Sentinel Report shows how the metaverse is impacting organizations and industries, from healthcare and retail to manufacturing and finance. The report predicts that the metaverse will tear down physical and digital barriers by extending companies' virtual presence and maximizing engagement with clients and employees. It will also transform how people identify themselves in relation to the new digital culture, economy and e-commerce system.

The Report also includes some key insights from an original Globant research[1]:

• While 73% of respondents feel the metaverse is accessible to them, only 26.5% have participated in a metaverse experience
• 75% do not believe the metaverse addresses only a younger generation
• 69% believe the metaverse plays a crucial role in remote work

"The metaverse is the next evolution of our social interactions," said Matías Rodríguez, VP of Technology of Globant's Metaverse Studio. "Many brands have already been exploring the space and creating innovative experiences. Still, we understand that companies need a holistic view of their existence within the metaverse to succeed."

For more information on the Sentinel Report and to download the full version of How the metaverse is transcending digital limits and reinventing our place in the physical world, click here.

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About the Survey

The 2022 Metaverse Survey was produced by Globant and  was conducted between April 18-25, 2022. The online survey represents 834 members from our database of technology professionals from around the globe: South America, North America, Europe, Asia, and Africa.

For download the infographic, click here.

About Globant

We are a digitally native company that helps organizations reinvent themselves to create a way forward and unleash their potential. We are the place where innovation, design, and engineering meet scale.

• We have more than 24,500 employees, and we are present in 19 countries working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in CX Improvement Services by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford. 
• We are a member of the Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com

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For more information, visit www.globant.com

[1] Based on a global survey of over 800 people.

 

View original content:https://www.prnewswire.com/news-releases/globant-publishes-sentinel-report-on-metaverse-opportunities-for-businesses-and-industries-301566737.html

SOURCE Globant

FAQ

What did Globant's Sentinel Report reveal about the metaverse?

The report indicates that while 73% of respondents find the metaverse accessible, only 26% have actually participated in a metaverse experience.

When was the Globant survey conducted?

The survey was conducted between April 18-25, 2022.

What percentage of survey respondents believe the metaverse will impact remote work?

69% of respondents believe the metaverse will play a crucial role in remote work.

What industries does the Sentinel Report claim will be affected by the metaverse?

The report suggests the metaverse will impact industries like healthcare, retail, manufacturing, and finance.

How many people were surveyed for Globant's Metaverse Survey?

The survey included 834 participants from a global database of technology professionals.

What opportunities does the metaverse present for businesses according to Globant?

The metaverse offers opportunities to enhance virtual presence and maximize engagement with clients and employees.