Globant partners with Red Sea Global to Reinvent Sustainable Luxury Tourism Experiences in Saudi Arabia
Globant (NYSE: GLOB) has partnered with Red Sea Global (RSG) to develop a digital program transforming visitor experiences at Saudi Arabia's luxury tourism destination, The Red Sea. The initiative integrates artificial intelligence, IoT, and data analytics to create personalized, real-time interactions for visitors.
The project aims to set new global standards for connected visitor experiences, combining luxury tourism with sustainability. The Red Sea destination currently features five operational world-class resorts, with 11 more planned to open in 2025. By 2030, the destination will expand to include 50 resorts, 8,000 hotel rooms, and 1,000 residential properties, along with luxury amenities.
The partnership aligns with Saudi Arabia's Vision 2030 strategy, focusing on sustainable and technologically advanced tourism. The platform will be available for adoption by destinations worldwide, potentially revolutionizing how travelers interact with destinations and Online Travel Agencies operate.
Globant (NYSE: GLOB) ha stretto una partnership con Red Sea Global (RSG) per sviluppare un programma digitale che trasforma le esperienze dei visitatori nella destinazione turistica di lusso dell'Arabia Saudita, Il Mar Rosso. L'iniziativa integra intelligenza artificiale, IoT e analisi dei dati per creare interazioni personalizzate e in tempo reale per i visitatori.
Il progetto mira a stabilire nuovi standard globali per esperienze di visita connesse, combinando turismo di lusso con sostenibilità. La destinazione del Mar Rosso attualmente presenta cinque resort operativi di livello mondiale, con altri 11 previsti per il 2025. Entro il 2030, la destinazione si espanderà per includere 50 resort, 8.000 camere d'hotel e 1.000 proprietà residenziali, insieme a servizi di lusso.
La partnership è in linea con la strategia Vision 2030 dell'Arabia Saudita, focalizzandosi su un turismo sostenibile e tecnologicamente avanzato. La piattaforma sarà disponibile per l'adozione da parte di destinazioni in tutto il mondo, potenzialmente rivoluzionando il modo in cui i viaggiatori interagiscono con le destinazioni e come operano le Agenzie di Viaggio Online.
Globant (NYSE: GLOB) se ha asociado con Red Sea Global (RSG) para desarrollar un programa digital que transforma las experiencias de los visitantes en el destino turístico de lujo de Arabia Saudita, El Mar Rojo. La iniciativa integra inteligencia artificial, IoT y análisis de datos para crear interacciones personalizadas y en tiempo real para los visitantes.
El proyecto tiene como objetivo establecer nuevos estándares globales para experiencias de visita conectadas, combinando turismo de lujo con sostenibilidad. El destino de El Mar Rojo cuenta actualmente con cinco resorts operativos de clase mundial, con 11 más planeados para abrir en 2025. Para 2030, el destino se expandirá para incluir 50 resorts, 8,000 habitaciones de hotel y 1,000 propiedades residenciales, junto con comodidades de lujo.
La asociación se alinea con la estrategia Vision 2030 de Arabia Saudita, enfocándose en un turismo sostenible y tecnológicamente avanzado. La plataforma estará disponible para su adopción por destinos de todo el mundo, potencialmente revolucionando la forma en que los viajeros interactúan con los destinos y cómo operan las Agencias de Viajes en Línea.
글로반트 (NYSE: GLOB)는 레드 시 글로벌 (RSG)와 협력하여 사우디 아라비아의 럭셔리 관광지인 레드 시에서 방문객 경험을 혁신하는 디지털 프로그램을 개발했습니다. 이 이니셔티브는 인공지능, IoT, 데이터 분석을 통합하여 방문객을 위한 개인화된 실시간 상호작용을 창출합니다.
이 프로젝트는 럭셔리 관광과 지속 가능성을 결합하여 연결된 방문객 경험에 대한 새로운 글로벌 기준을 설정하는 것을 목표로 하고 있습니다. 현재 레드 시 목적지는 5개의 세계적 수준의 리조트가 운영 중이며, 2025년까지 11개의 리조트가 추가로 개장할 예정입니다. 2030년까지 이 목적지는 50개의 리조트, 8,000개의 호텔 객실 및 1,000개의 주거용 부동산을 포함하여 럭셔리 편의 시설을 갖춘 형태로 확장될 것입니다.
이 파트너십은 사우디 아라비아의 비전 2030 전략과 일치하며, 지속 가능하고 기술적으로 발전된 관광에 중점을 두고 있습니다. 이 플랫폼은 전 세계의 관광지가 채택할 수 있도록 제공될 예정이며, 이는 여행자들이 관광지와 상호작용하는 방식과 온라인 여행사가 운영되는 방식을 혁신적으로 변화시킬 수 있습니다.
Globant (NYSE: GLOB) a établi un partenariat avec Red Sea Global (RSG) pour développer un programme numérique transformant les expériences des visiteurs dans la destination touristique de luxe d'Arabie Saoudite, La Mer Rouge. L'initiative intègre intelligence artificielle, IoT et analyse de données pour créer des interactions personnalisées et en temps réel pour les visiteurs.
Le projet vise à établir de nouvelles normes mondiales pour des expériences de visite connectées, combinant tourisme de luxe et durabilité. La destination de La Mer Rouge compte actuellement cinq complexes hôteliers opérationnels de classe mondiale, avec 11 autres prévus pour ouvrir en 2025. D'ici 2030, la destination s'étendra pour inclure 50 complexes, 8 000 chambres d'hôtel et 1 000 propriétés résidentielles, ainsi que des équipements de luxe.
Le partenariat s'inscrit dans la stratégie Vision 2030 de l'Arabie Saoudite, axée sur un tourisme durable et technologiquement avancé. La plateforme sera disponible pour adoption par des destinations du monde entier, révolutionnant potentiellement la façon dont les voyageurs interagissent avec les destinations et le fonctionnement des agences de voyage en ligne.
Globant (NYSE: GLOB) hat eine Partnerschaft mit Red Sea Global (RSG) geschlossen, um ein digitales Programm zu entwickeln, das die Besucherlebnisse im Luxusreisenziel Saudi-Arabiens, dem Roten Meer, transformiert. Die Initiative integriert künstliche Intelligenz, IoT und Datenanalyse, um personalisierte, Echtzeit-Interaktionen für die Besucher zu schaffen.
Das Projekt zielt darauf ab, neue globale Standards für verbundene Besucherlebnisse zu setzen, indem Luxusreisen mit Nachhaltigkeit kombiniert werden. Das Reiseziel Rotes Meer verfügt derzeit über fünf betriebsbereite, weltklasse Resorts, mit weiteren 11, die bis 2025 eröffnet werden sollen. Bis 2030 wird das Ziel auf 50 Resorts, 8.000 Hotelzimmer und 1.000 Wohnimmobilien erweitert, zusammen mit luxuriösen Annehmlichkeiten.
Die Partnerschaft steht im Einklang mit der Vision 2030-Strategie Saudi-Arabiens, die sich auf nachhaltigen und technologisch fortschrittlichen Tourismus konzentriert. Die Plattform wird für die Annahme durch Reiseziele weltweit verfügbar sein und könnte revolutionieren, wie Reisende mit Reisezielen interagieren und wie Online-Reisebüros arbeiten.
- Partnership with major Saudi tourism project aligned with Vision 2030
- Potential for global expansion of the platform technology
- Access to large-scale project: 50 resorts, 8,000 hotel rooms by 2030
- Technology implementation in growing luxury tourism market
- None.
Insights
This strategic partnership positions Globant at the forefront of luxury tourism's digital transformation, with significant implications for long-term revenue growth and market expansion. The development of a comprehensive digital ecosystem for The Red Sea destination represents more than just a single project - it's a scalable platform that could be replicated across global luxury destinations.
The initiative's scope is particularly noteworthy, encompassing 50 resorts and 8,000 hotel rooms by 2030, suggesting a substantial long-term engagement that will generate recurring revenue through platform maintenance, updates, and ongoing technological support. This creates a steady revenue stream beyond the initial development phase.
The strategic value extends beyond immediate financial returns:
- The partnership establishes Globant as a key technology provider in Saudi Arabia's Vision 2030 initiative, potentially leading to additional government and private sector contracts in the region
- The development of a proprietary tourism technology platform creates a new product offering that can be marketed to other luxury destinations worldwide
- The integration of AI, IoT, and data analytics demonstrates Globant's capability to deliver complex, large-scale digital transformation projects
The project's focus on sustainable and regenerative tourism aligns with global environmental, social, and governance (ESG) trends, potentially attracting additional clients seeking similar solutions. This positions Globant to capture a significant share of the growing market for sustainable tourism technology solutions.
The partnership also serves as a strategic entry point into the MENA region's technology market, where digital transformation initiatives are accelerating rapidly. By establishing a strong presence through this high-profile project, Globant gains valuable regional expertise and references for future expansion.
- Globant and Red Sea Global collaborate on a pioneering project that integrates luxury and ultra-premium tourism experiences within a unique sustainable ecosystem.
- The Connected Visitor Experience aims to revolutionize luxury travel using AI, IoT, and data analytics, setting a new benchmark for personalized travel experiences.
The collaboration leverages Globant's expertise in digital innovation to deliver a seamless, immersive, and personalized journey for every visitor to Red Sea Global's world-class destination, The Red Sea. This initiative aligns with
Sultan Moraished, Group Head of Technology and Corporate Excellence of Red Sea Global, noted, "The Red Sea destination represents a bold vision for the future of tourism, one that combines luxury, technology, and sustainability in perfect harmony. With Globant as our partner, we are taking an important step toward delivering a connected experience that will serve as a benchmark not just for the region but for destinations around the world".
The program centers around a robust, digitally enabled ecosystem that integrates advanced technologies such as artificial intelligence, IoT, and data analytics. This connected visitor experience will provide intuitive, real-time interactions tailored to individual preferences, ensuring a truly memorable stay at The Red Sea's luxury resorts, islands, and attractions.
Federico Pienovi, CBO & CEO of New Markets at Globant, stated, "This partnership with Red Sea Global demonstrates how technology can redefine tourism by placing the visitor at the center of an ecosystem designed for convenience, personalization, and sustainability".
The ambition of the platform extends beyond The Red Sea destination. It aims to become the gold standard for connected visitor experiences globally, making it available for adoption by destinations worldwide. This partnership will pioneer new benchmarks in digital engagement revolutionizing how travelers interact with destinations and how Online Travel Agencies work.
The Red Sea is a pioneering, luxury tourism destination situated on the west coast of
The destination is at the forefront of the global transition towards regenerative tourism – going beyond sustainability to have a regenerative impact on the environment, society, and the economy. Technology will play a key role in ensuring seamless visitor interactions while preserving the region's natural beauty and cultural heritage.
Laura Hernandez Gonzalez, Managing Director of MENA at Globant, added: "This partnership with Red Sea Global reflects our shared vision for innovation-driven growth in tourism. By leveraging Globant's cutting-edge technology and deep industry expertise, we are redefining luxury tourism experiences enabling the region to set a global standard."
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
- We have more than 29,900 employees and are present in 34 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
- We were featured as a business case study at Harvard, MIT, and Stanford.
- We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
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About Red Sea Global
Red Sea Global (RSG) is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which remains on track to welcome first guests in 2025.
A third destination, Thuwal Private Retreat, opened in 2024 and RSG has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal.
RSG is a PIF company and a cornerstone of
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SOURCE Globant
FAQ
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