Pillsbury’s Holiday Sweater Brings Joy to the Season with Easy Baking Solutions & Iconic Doughboy Laugh

Rhea-AI Summary

Pillsbury has launched a limited-edition holiday sweater featuring a scannable NFC chip that unlocks festive recipes, playlists, and baking tips. Available for $75, the sweater celebrates the brand's long-standing role in holiday traditions, highlighted by the iconic Doughboy's laugh, which can be activated by pressing the sweater. This initiative aims to enhance holiday joy while promoting Pillsbury products, including a variety of seasonal baked goods. The release reinforces Pillsbury's commitment to family traditions and easy holiday baking solutions.

Positive

• Launch of limited-edition holiday sweater enhances brand engagement.
• NFC feature offers innovative customer interaction with easy access to recipes and playlists.
• Reinforces Pillsbury's connection to holiday traditions and family fun.

Negative

• None.

Unlock Holiday Joy with a Scannable Sweater that Leads to Beloved Pillsbury Recipes, Holiday Playlists and More Seasonal Inspiration

MINNEAPOLIS--(BUSINESS WIRE)-- The magic of the holidays is right up your sleeve with Pillsbury’s new limited-edition holiday sweater. To celebrate an iconic holiday menu staple, the sweater features a scannable Pillsbury crescent roll on the left-hand sleeve. Simply hold your smart phone to the NFC chip sewn into the crescent roll on the sweater to unlock fan-favorite seasonal recipes, holiday playlists, tips for baking and inspiration to bring even more magic to the holidays!

Just press the belly of the Doughboy on the sweater to hear the classic “hoo hoo!” (Photo: Business Wire)

The excitement doesn’t stop there! Since 1965, the Doughboy’s iconic laugh has been synonymous with baking traditions. And now you can take that laugh with you to every holiday party, ugly sweater contest and cookie exchange. Just press the belly of the Doughboy on the sweater to hear the classic “hoo hoo!”

The Pillsbury holiday sweater adds an extra sprinkle of joy this season, but Pillsbury products add even more magic with less stress, making holiday baking easier than ever. From Crescent Rolls and Grands! Biscuits and Cinnamon Rolls to a wide variety of seasonal Cookie Dough including holiday sugar, gingerbread and candy cane flavors, as well as snowman and reindeer shapes, Pillsbury has everything you need for family fun in the kitchen!

“Pillsbury sits at the center of so many family holiday traditions, and our new limited-edition holiday sweater is a fun way to create even more shared joy during the holidays, reminding consumers that Pillsbury and the holidays go hand-in-hand,” said Tiffany Seelen, Senior Manager, Brand Experience, Pillsbury.

The holiday sweater joins Pillsbury fan-favorite products as another fun and memorable way to bring loved ones together with traditions old and new.

Unlock ready-made cheer and easy baking solutions right on your sleeve with the limited-edition Pillsbury holiday sweater, available at Shop.Pillsbury.com for $75 while supplies last.

For more information about Pillsbury, and to explore even more beloved recipes and holiday inspiration, visit Pillsbury.com.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221030005047/en/

Binoli Dua

Binoli.Dua@GenMills.com

Ali Barzyk

Ali.Barzyk@Edelman.com

Source: General Mills

FAQ

What is the price of the Pillsbury holiday sweater?

The Pillsbury holiday sweater is priced at $75.

What does the Pillsbury holiday sweater feature?

The sweater features a scannable NFC chip that unlocks seasonal recipes and playlists.

How does the Pillsbury holiday sweater enhance the holiday experience?

It adds joy to holiday traditions and promotes easy baking solutions.

What iconic feature is included in the Pillsbury holiday sweater?

The sweater includes a button that, when pressed, plays the Doughboy's classic laugh.

Where can I buy the Pillsbury holiday sweater?

The sweater is available for purchase at Shop.Pillsbury.com.