Welcome to our dedicated page for General Mills news (Ticker: GIS), a resource for investors and traders seeking the latest updates and insights on General Mills stock.
General Mills, Inc. reports developments across a global packaged-food portfolio that includes cereal, snacks, convenient meals, dough, baking products, ingredients, pet food and superpremium ice cream. Recurring updates cover brands such as Cheerios, Nature Valley, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, Häagen-Dazs, Gushers, Fruit by the Foot, Fruit Roll-Ups, Lucky Charms and Trix.
Company news also includes quarterly financial results, outlook commentary, product launches, packaging and ingredient initiatives, portfolio actions, pet-food marketing, foodservice and international activity, leadership and board changes, and global responsibility reporting tied to food, agriculture, environmental and community programs.
General Mills (NYSE:GIS) has announced a unique collaboration with The Jim Henson Company to transform its iconic Monster Cereal characters into puppets, celebrating Henson's 70th anniversary. The partnership features Count Chocula, Boo Berry, and Franken Berry reimagined by Jim Henson's Creature Shop.
The collaboration includes a limited-edition fuzzy Franken Berry cereal box, available exclusively on Walmart.com for $7.70 starting October 7. Regular Monster Cereal boxes featuring puppet-inspired designs will be available in August, with behind-the-scenes content about the puppet-making process on the box reverse.
The initiative, originated by Imagine Entertainment, will extend to social media content featuring the puppet characters in action, and commemorative merchandise will be available on shop.Henson.com.
General Mills (NYSE:GIS) has announced a limited-edition product lineup inspired by Universal Pictures' upcoming movie Wicked: For Good, releasing November 21, 2025. The collaboration features themed products across multiple brands including:
Pillsbury is introducing shape cutout cookies featuring Glinda's crown and Elphaba's hat (MSRP: 2 for $7), along with special packaging for popular items like cinnamon rolls and crescent dough (MSRP: $3.79-$4.59). New Wicked-themed cereals are launching exclusively at Walmart, including Glinda Good Berry and Elphaba Caramel Apple flavors (MSRP: 2/$7 mid-size, 2/$10 family size). Betty Crocker is bringing back its popular Mix-to-Reveal Cupcake Kits and Cookie Dough Pop Kits (MSRP: $5.98).
The products will be available nationwide starting from August 2025.General Mills (NYSE:GIS) has announced the launch of Totino's Ultimate Pizza, a premium addition to its frozen pizza lineup. The new product features enhanced toppings with more cheese and meat compared to regular Totino's Party Pizzas, available in three flavors: Extra Cheese, Uncured Pepperoni, and Loaded Combination.
The product is initially launching exclusively at Walmart with an MSRP of $3.29, followed by nationwide availability this fall. Additionally, Totino's will introduce Ultimate Pizza Rolls featuring 100% real mozzarella and pepperoni in a 50-count package for $8.29 MSRP.
General Mills (NYSE:GIS) has launched Progresso Pitmaster, a new line of BBQ-inspired soups featuring five distinct flavors with 14g or more of protein per can. The new product line aims to deliver backyard cookout flavors without the need for grilling, ready to serve in just five minutes.
The lineup includes BBQ-Style Grilled Chicken & Fire Roasted Corn (20g protein), Hearty Smokehouse-Style Steak & Potatoes, Sausage & Beer Cheese with Potatoes (14g protein), Smokehouse-Style Grilled Chicken & Potato, and Steakhouse-Style Steak & Bean (20g protein). The soups are now available nationwide at major retailers with an MSRP of $2.73 per can.
General Mills (NYSE:GIS) has launched the second year of its Cereal Training Camp marketing campaign, featuring NFL wide receivers Justin Jefferson, Ja'Marr Chase, and Amon-Ra St. Brown. The campaign introduces limited-edition cereal boxes and a new custom cereal mix.
The initiative includes Jefferson's signature "Jettas Mix", combining Frosted Lemon Cheerios and Cinnamon Toast Crunch Strawberry, along with player-themed boxes featuring Cinnamon Toast Crunch, Lucky Charms, and Honey Nut Cheerios. A special REESE'S PUFFS collector's edition featuring all three players will be available exclusively on Walmart.com starting September 4, including trading cards and a Bluetooth speaker.
The limited-edition boxes will be available nationwide starting August 2025 for $3.50.
General Mills (NYSE:GIS) subsidiary Old El Paso has announced Elroy as the winner of their "Castin' the Cowboy" content series, judged by country music star Keith Urban. The winner will become the new face of the brand's upcoming advertising campaign, set to launch this summer.
The campaign, featuring Elroy's Tex-Mex swagger and vocal talents, aims to position Old El Paso as a reliable mealtime solution amid modern-day chaos. The brand will roll out multiple ad spots featuring Elroy starting this summer and continuing through fall, promoting their product line including Stand 'N Stuff shells, Creamy Queso sauce, and Original Taco Seasoning.
General Mills (NYSE:GIS) and Hormel Foods have announced their latest breakfast collaboration: CINNAMON TOAST CRUNCH™ HORMEL® BLACK LABEL® Bacon Flavored Cereal. This limited-edition product combines the classic cinnamon taste of Cinnamon Toast Crunch with artificial bacon flavoring, following the success of their previous partnership that created bacon with Cinnamon Toast Crunch flavoring.
The new cereal will be available exclusively at Walmart.com starting July 8, 2025, priced at $5.84 per 6-ounce pouch. The product features Cinnaswirls and artificial bacon flavor, designed to deliver a unique sweet and savory breakfast experience.
General Mills (NYSE:GIS) has announced a new limited-edition collaboration with Hormel Foods, introducing Cinnamon Toast Crunch Bacon Flavored Cereal. This innovative breakfast offering combines Cinnamon Toast Crunch's signature Cinnadust with artificial bacon flavoring, following the success of last year's HORMEL® BLACK LABEL® CINNAMON TOAST CRUNCH™ Flavored Thick Cut Bacon.
The new cereal will be available exclusively at Walmart.com starting July 8, 2025, priced at $5.84 per 6 oz pouch. The product features specially designed packaging that incorporates both brands' signature elements, including Cinnamon Toast Crunch Cinnaswirls and Hormel's Black Label branding.
General Mills (NYSE: GIS) has finalized the sale of its U.S. Yogurt business to Lactalis. The transaction includes popular brands such as Yoplait, Go-Gurt, Oui, Mountain High, and :ratio, along with manufacturing facilities in Murfreesboro, Tennessee and Reed City, Michigan.
The divested U.S. Yogurt business generated approximately $1.2 billion in net sales during fiscal 2025. General Mills plans to utilize the proceeds from the sale for share repurchases and debt reduction.
General Mills (NYSE:GIS) has launched an innovative marketing campaign for Cinnamon Toast Crunch centered around "The Last Square" phenomenon. The campaign playfully suggests that the cereal squares are eating each other, with evidence including mysterious crunching sounds, loose Cinnadust, and sealed boxes containing only one remaining square.
The company has created a promotional contest where consumers can visit cinnamontoastcrunch.com for a chance to win boxes containing "The Last Square." Lucky recipients who find these special boxes can redeem them for a year's supply of Cinnamon Toast Crunch. The campaign includes social media engagement through @cinnamontoastcrunch, where fans can follow updates and theories about the mysteriously disappearing squares.