Old El PasoTM New Fiesta Twists Bring an Unexpected Twist to the Chip Aisle

Rhea-AI Summary

General Mills expands its Old El Paso brand into the snack category with the launch of Fiesta Twists, featuring flavors like Queso, Zesty Ranch, and Cinnamon Churro. These corn twists aim to provide a unique snacking experience reminiscent of Tex-Mex cuisine. To promote this launch, Olympic athlete Shaun White will participate in a promotional event at Walmart in January. Old El Paso Fiesta Twists are available exclusively at Walmart for an MSRP of $3.48, enhancing General Mills' product offerings in the snack aisle.

Positive

• Launch of Old El Paso Fiesta Twists to enter the snack market.
• Partnership with Shaun White for promotional activities.
• Exclusively available at Walmart, increasing retail presence.

Negative

• None.

Olympic athlete Shaun White Partners with the Brand to Bring Even More Twists

MINNEAPOLIS--(BUSINESS WIRE)-- Old El Paso, the brand known for its full portfolio of Mexican meal solutions, is expanding to snack time with the launch of Old El Paso Fiesta Twists. These light and airy corn twists come in three delicious flavors true to the Tex-Mex inspired brand — Queso, Zesty Ranch and Cinnamon Churro — and deliver a satisfying crunch. The innovation marks Old El Paso’s entrance into the snack category and the chip aisle with new sweet and savory options for fans.

(Photo: Business Wire)

To celebrate the launch of this new, twisty snack, Old El Paso is teaming up with Olympic legend and twist aficionado, Shaun White. In addition to generating awareness for the product across social, White will also make an exclusive appearance at a sampling event in January at a Northwest Arkansas Walmart location where fans can meet him and try Old El Paso Fiesta Twists.

“I grew up eating Old El Paso for taco night so it’s a dream come true to help them introduce the new Fiesta Twists,” said White. “Whether I’m twisting on the snowboard or skateboard, they’re the perfect snack to enjoy my favorite Tex-Mex flavors.”

Following consumer research and testing, Old El Paso chose the twist shape as it delivers on key snack principles of crispy and crunchy textures with flavor inspired by southwestern cuisine. The uniquely shaped corn twists are packed with fan-favorite Tex-Mex flavors like classic Queso, tangy Zesty Ranch and sweet Cinnamon Churro.

“Old El Paso fans trust us to help make taco night a breeze with our signature seasonings, meal kits, tortilla shells and other great products,” said Ryan Harrington, Vice President of Walmart Sales, General Mills. “We’re excited to expand our offerings and bring our consumers bold, new flavors to the snack aisle at Walmart.”

Old El Paso Fiesta Twists are now available exclusively at Walmart in the chip aisle and Walmart.com for an MSRP of $3.48. Old El Paso offers a variety of products for delicious Tex-Mex-inspired meals. To explore all the offerings and to learn more, visit OldElPaso.com and follow @OldElPaso on Facebook, Twitter, and Instagram.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221020005301/en/

General Mills

763-764-3739

Media.line@genmills.com

Tyler Krivich

Tyler.krivich@edelman.com

Source: General Mills

FAQ

What are Old El Paso Fiesta Twists?

Old El Paso Fiesta Twists are new corn snack products available in flavors like Queso, Zesty Ranch, and Cinnamon Churro.

Where can I buy Old El Paso Fiesta Twists?

Old El Paso Fiesta Twists are available exclusively at Walmart.

What is the price of Old El Paso Fiesta Twists?

The suggested retail price for Old El Paso Fiesta Twists is $3.48.

Who is promoting Old El Paso Fiesta Twists?

Olympic athlete Shaun White is partnering with Old El Paso to promote the Fiesta Twists.

When is the promotional event for Old El Paso Fiesta Twists?

The promotional sampling event with Shaun White is scheduled for January at a Walmart location in Northwest Arkansas.