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Giftify Deploys Enterprise AI Solutions Driving Operational Excellence and Innovation

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Giftify (NASDAQ: GIFT) has announced the successful enterprise-wide deployment of artificial intelligence solutions across its operations. The implementation has shown significant improvements in operational efficiency and cost reduction while building a foundation for enhanced customer engagement and growth.

The company's AI implementation has delivered notable results in multiple areas: Marketing and Sales teams have achieved optimized email and social media campaigns with improved ROI and reduced costs, while AI-driven sales outreach has enhanced customer relationship management and conversion rates. The company's AI-powered customer service platform has demonstrated a 40% reduction in response times, 20% decrease in support-related email volume, along with measurable improvements in customer satisfaction metrics and team productivity.

Giftify (NASDAQ: GIFT) ha annunciato il successo dell'implementazione di soluzioni di intelligenza artificiale in tutta l'azienda. L'implementazione ha mostrato significativi miglioramenti nell'efficienza operativa e nella riduzione dei costi, creando una base per un migliore coinvolgimento dei clienti e crescita.

L'implementazione dell'IA da parte dell'azienda ha prodotto risultati notevoli in diverse aree: i team di Marketing e Vendite hanno ottenuto campagne ottimizzate per email e social media con un ROI migliorato e costi ridotti, mentre l'approccio di vendita guidato dall'IA ha migliorato la gestione delle relazioni con i clienti e i tassi di conversione. La piattaforma di assistenza clienti alimentata dall'IA dell'azienda ha dimostrato una riduzione del 40% nei tempi di risposta, una diminuzione del 20% nel volume delle email di supporto, insieme a miglioramenti misurabili nelle metriche di soddisfazione dei clienti e nella produttività del team.

Giftify (NASDAQ: GIFT) ha anunciado el exitoso despliegue de soluciones de inteligencia artificial en toda su operación. La implementación ha mostrado mejoras significativas en la eficiencia operativa y la reducción de costos, mientras se establece una base para un mayor compromiso del cliente y crecimiento.

La implementación de IA de la empresa ha entregado resultados notables en múltiples áreas: los equipos de Marketing y Ventas han logrado campañas optimizadas de correo electrónico y redes sociales con un ROI mejorado y costos reducidos, mientras que el alcance de ventas impulsado por IA ha mejorado la gestión de relaciones con los clientes y las tasas de conversión. La plataforma de servicio al cliente impulsada por IA de la empresa ha demostrado una reducción del 40% en los tiempos de respuesta, una disminución del 20% en el volumen de correos electrónicos relacionados con el soporte, junto con mejoras medibles en las métricas de satisfacción del cliente y la productividad del equipo.

Giftify (NASDAQ: GIFT)는 인공지능 솔루션을 전사적으로 성공적으로 배포했다고 발표했습니다. 이 구현은 운영 효율성과 비용 절감에서 상당한 개선을 보여주었으며, 고객 참여 및 성장 향상을 위한 기초를 마련했습니다.

회사의 AI 구현은 여러 분야에서 주목할 만한 결과를 도출했습니다: 마케팅 및 영업팀은 ROI가 개선되고 비용이 절감된 최적화된 이메일 및 소셜 미디어 캠페인을 달성했으며, AI 기반의 영업 접근 방식은 고객 관계 관리 및 전환율을 향상시켰습니다. 회사의 AI 기반 고객 서비스 플랫폼은 응답 시간 40% 감소, 지원 관련 이메일 볼륨 20% 감소를 보여주었으며, 고객 만족도 지표와 팀 생산성에서 측정 가능한 개선을 나타냈습니다.

Giftify (NASDAQ: GIFT) a annoncé le déploiement réussi de solutions d'intelligence artificielle à l'échelle de l'entreprise. La mise en œuvre a montré des améliorations significatives de l'efficacité opérationnelle et de la réduction des coûts tout en établissant une base pour un meilleur engagement client et une croissance.

La mise en œuvre de l'IA par l'entreprise a fourni des résultats notables dans plusieurs domaines : les équipes de marketing et de vente ont réalisé des campagnes d'e-mails et de médias sociaux optimisées avec un ROI amélioré et des coûts réduits, tandis que l'approche de vente pilotée par l'IA a amélioré la gestion des relations clients et les taux de conversion. La plateforme de service client alimentée par l'IA de l'entreprise a démontré une réduction de 40 % des temps de réponse, une diminution de 20 % du volume des e-mails liés au support, ainsi que des améliorations mesurables dans les indicateurs de satisfaction client et la productivité de l'équipe.

Giftify (NASDAQ: GIFT) hat den erfolgreichen unternehmensweiten Einsatz von KI-Lösungen in seinen Betrieben bekannt gegeben. Die Implementierung hat signifikante Verbesserungen in der Betriebseffizienz und Kostenreduzierung gezeigt und gleichzeitig eine Grundlage für ein verbessertes Kundenengagement und Wachstum geschaffen.

Die KI-Implementierung des Unternehmens hat in mehreren Bereichen bemerkenswerte Ergebnisse geliefert: Die Marketing- und Vertriebsteams haben optimierte E-Mail- und Social-Media-Kampagnen mit verbessertem ROI und reduzierten Kosten erreicht, während der KI-gesteuerte Vertriebsansatz das Kundenbeziehungsmanagement und die Konversionsraten verbessert hat. Die KI-gestützte Kundenservice-Plattform des Unternehmens hat eine Reduzierung der Reaktionszeiten um 40%, eine Verringerung des Volumens an supportbezogenen E-Mails um 20% sowie messbare Verbesserungen in den Kundenzufriedenheitskennzahlen und der Teamproduktivität gezeigt.

Positive
  • 40% reduction in customer service response times
  • 20% decrease in support-related email volume
  • Improved ROI on marketing campaigns with reduced operational costs
  • Enhanced conversion rates in sales
  • Increased operational efficiency and resource allocation
Negative
  • None.

Insights

The successful deployment of enterprise AI solutions by Giftify represents a strategic pivot that could significantly enhance the company's competitive position in the incentives and rewards industry. The implementation demonstrates three critical advantages:

Operational Leverage: The reported 40% reduction in response times and 20% decrease in support-related email volume are particularly significant for a company of Giftify's size. These improvements suggest substantial operational leverage potential, as the company can handle increased transaction volumes without proportional increases in support costs. For a small-cap company with a $32.8M market capitalization, this efficiency gain could materially impact profit margins.

Revenue Enhancement Potential: The AI-driven optimization of marketing and sales functions indicates a sophisticated approach to revenue growth. By improving email marketing ROI and conversion rates, Giftify is potentially reducing customer acquisition costs while increasing revenue per customer - a important metric in the gift card and rewards space. The enhanced customer relationship management capabilities could lead to improved customer lifetime value, particularly important in the competitive digital commerce landscape.

Scalable Infrastructure: The enterprise-wide implementation creates a technological foundation that can support significant growth without proportional increases in operational costs. This scalability is particularly valuable in the digital commerce sector, where the ability to handle increased transaction volumes efficiently is important for profitability. The improved customer satisfaction metrics suggest the AI implementation is enhancing rather than compromising service quality, addressing a common concern with automation initiatives.

The comprehensive nature of this AI deployment - spanning marketing, sales, and customer service - indicates a well-planned digital transformation strategy that could position Giftify advantageously against larger competitors. For investors, this represents a potential inflection point in the company's operational efficiency and scalability, though the full financial impact will likely materialize over several quarters as these systems are optimized and fully utilized.

Strategic AI implementation delivers measurable revenue and efficiency gains

SCHAUMBURG, IL, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of CardCash.com and Restaurant.com, and a leader in the incentives and rewards industry, today announced the successful enterprise-wide deployment of artificial intelligence (AI) solutions. Initial results from this deployment demonstrate substantial operational efficiencies and cost reductions, while establishing a scalable foundation for enhanced customer engagement and sustainable growth.

The Company’s Marketing and Sales teams have implemented advanced AI models, resulting in optimized email and social media marketing campaigns delivering improved ROI at reduced operational costs. The AI-driven sales outreach has strengthened customer relationship management leading to increased conversion rates, and improved operational efficiency.

The Company's proprietary AI-powered customer service platform has achieved:

  • 40% reduction in response times
  • 20% decrease in support-related email volume
  • Measurable improvements in customer satisfaction metrics
  • Enhanced team productivity and resource allocation

"Our strategic AI implementation represents a fundamental advancement in our operational capabilities," said Ketan Thakker, CEO of Giftify, Inc. “These solutions are delivering measurable improvements in efficiency and customer engagement, positioning us to create sustained value for our users, partners, and shareholders."

About Giftify, Inc.

Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Its Restaurant.com is the nation’s largest restaurant-focused digital deals brand. Restaurant.com and our Corporate Incentives division connect digital consumers, businesses and communities offering thousands of dining, retail and entertainment deals options nationwide at over 184,000 restaurants and retailers. Restaurant.com prides itself on offering the best deal, every meal. Our gift cards and restaurant certificates allow customers to save at thousands of restaurants across the country with just a few clicks.

For more information, visit: www.giftifyinc.com and www.cardcash.com and https://www.restaurant.com.

Forward-Looking Statements

Press Releases may include forward-looking statements. In particular, the words “believe,” “may,” “could,” “should,” “expect,” “anticipate,” “estimate,” “project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. Statements in this press release that are not historical fact may be deemed forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although Giftify, Inc. believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, Giftify, Inc. is unable to give any assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include the company’s ability identify a suitable business model for the corporation.

Investors Contacts:
IR@giftifyinc.com


FAQ

What operational improvements has Giftify (GIFT) achieved with its AI implementation?

Giftify has achieved a 40% reduction in response times, 20% decrease in support-related email volume, improved marketing ROI, enhanced conversion rates, and better operational efficiency through its AI implementation.

How has AI deployment affected Giftify's (GIFT) customer service metrics?

Giftify's AI-powered customer service platform has reduced response times by 40%, decreased support-related email volume by 20%, and improved customer satisfaction metrics.

What impact has AI had on Giftify's (GIFT) marketing and sales operations?

AI has optimized Giftify's email and social media marketing campaigns, delivering improved ROI at reduced operational costs, while strengthening customer relationship management and increasing conversion rates.

How is Giftify (GIFT) using AI to enhance customer engagement?

Giftify is using AI for optimized marketing campaigns, improved customer service response times, and enhanced customer relationship management, leading to better customer satisfaction metrics.

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