Getty Images Unveils New TV Campaign to Convey the Power of Imagery

Rhea-AI Summary

Getty Images launched the “Move the world” campaign on NBA TV, uniting its brands—Getty Images, iStock, and Unsplash. This campaign, running from February 14 to September 30, showcases two hero videos, “Look” and “Connection”, designed to inspire creativity and enhance communications for businesses. With over 1 billion views daily, Getty Images targets diverse clients, from entrepreneurs to global enterprises, emphasizing the importance of visuals in a digital world.

Positive

• The campaign features two impactful ads aimed at enhancing brand engagement.
• Getty Images boasts over 1 billion daily content views, showcasing its broad reach.
• The initiative emphasizes the importance of visuals in driving user connection and engagement.

Negative

• None.

Launching on NBA TV, the “Move the world” campaign promotes the power of visuals to lead, incite change, make connections, and break stereotypes

A Media Snippet accompanying this announcement is available by clicking the image or link below:

NEW YORK, Feb. 14, 2022 (GLOBE NEWSWIRE) -- Getty Images, a preeminent global visual content creator and marketplace, today unveiled its “Move the world” TV Ad campaign, that for the first time ever, unites Getty Images, iStock and Unsplash under the iconic Getty Images brand positioning – Move the world.

Launching on NBA TV, this new campaign highlights how together, Getty Images, iStock and Unsplash help businesses from entrepreneurs, to SMBs and SMEs, to the largest global enterprises engage with their audiences in an increasingly digital and visual world. Created solely with content from its libraries, the campaign unveiled two hero videos “Look” and “Connection” to inspire creativity and communications across the full spectrum of the world’s growing creative community.

“Every day, all around the globe, Getty Images’ content is viewed more than 1 billion times,” said Gene Foca, Chief Marketing Officer, Getty Images. “We are the world’s foremost visual experts—capturing and creating content, while preserving events, to elevate visual communications everywhere. By identifying cultural shifts, spearheading trends, and powering the creative economy, we fuel visual storytelling worldwide.”

“Our leading Visual GPS research tells us that we live in an increasingly visual world, and having the perfect image, video or illustration, can mean the difference between connecting with your audience or them passing you by. The new “Move the world” campaign combines our three brands – Getty Images, iStock and Unsplash – to reinforce our commitment that our visuals deliver impact you and your customers can feel.”

Serving more than 1 million customers every year, Getty Images’ quarter century of visual expertise is the result of a focus on the quality of their offerings, a customer-first culture, and an embrace of innovation. Through the Getty Images, iStock and Unsplash brands, Getty Images reaches and empowers a broad base of global customers ranging from international enterprises to amateur creators. Getty Images’ premium library is underpinned by data driven insights and exclusive content, including an extensive archive and partnerships with leading media, entertainment, and sports organizations. Additionally, its proprietary search and computer vision technologies drive a superior content platform that allows customers to create with confidence.

“As content creators, creative researchers and data scientists, we’ve made it our mission to help you tell stories which will move your brand, your customers, your readers and viewers, and help you create lasting impact,” added, CMO, Gene Foca.

“Look” and “Connection” ads will run from February 14^th to September 30^th. To learn more, visit gettyimages.com/tv.

Credits:

Title: “Move the world”

Creative Agency: In-house Getty Images

Senior Art Director: Josie Gealer

Copy Director: Josh Goldowsky

Global Head of Art: Guy Merrill

Editing Agency: tenthree

Post: Pluto Pictures

Music: Epidemic Sound

Visual content assets: gettyimages.com/tv 

FAQ

What is the 'Move the world' campaign by Getty Images?

The 'Move the world' campaign is a TV ad initiative launched by Getty Images, uniting its three brands to promote the importance of visuals in connecting with audiences.

When does the 'Move the world' campaign run?

The 'Move the world' campaign runs from February 14 to September 30.

What content does the 'Move the world' campaign feature?

The campaign features two hero videos named 'Look' and 'Connection' to inspire creativity.

What brands are included in the Getty Images campaign?

The campaign includes Getty Images, iStock, and Unsplash.

How significant is Getty Images' visual content reach?

Getty Images' content is viewed more than 1 billion times daily, highlighting its vast market presence.