Awarding Scholarships for Cyber Safety Skills
GenNorton, a leader in Cyber Safety, sponsored the 2024 National LifeSmarts Championship held in San Diego. The event saw middle and high school students across the U.S. compete on consumer issues, earning scholarships for their efforts. GenNorton contributed over $100,000 to incorporate Cyber Safety education into the event's curriculum. Key activities included an Identity Theft Essay Contest, granting five winners $1,000 scholarships. The company also supported the LifeSmarts Diversity, Equity, and Inclusion Initiative, funding travel for 10 under-resourced teams. Participants received free Norton 360 Deluxe licenses as part of GenNorton's commitment to digital safety. This initiative complements GenNorton's broader year-round support for Cyber Safety education in collaboration with organizations like Discovery Education and the National PTA.
- GenNorton contributed over $100,000 to the competition's Cyber Safety education.
- Five essay contest winners received $1,000 each in scholarships.
- Supported the LifeSmarts Diversity, Equity, and Inclusion Initiative covering travel for 10 under-resourced teams.
- Provided free Norton 360 Deluxe licenses to more than 350 participants.
- Continued year-round support for Cyber Safety education through various partnerships.
- No direct financial return or revenue increase reported from the sponsorship.
- The scholarship amounts and free licenses represent expenditures that do not directly translate to immediate profit.
NORTHAMPTON, MA / ACCESSWIRE / June 10, 2024 / Gen
Norton sponsors 2024 National LifeSmarts Championship
Written By Kim Allman Head of Corporate Responsibility and Public Policy
Young people from across the United States came together in San Diego in April for the 2024 National LifeSmarts Championship, an annual competition that allows middle and high school students to earn scholarships by demonstrating their critical thinking skills on real-world consumer issues.
The four-day event is the culmination of the National Consumer League's LifeSmarts program, which provides free educational activities for teens to learn new skills in consumer rights and responsibilities, the environment, health and safety, personal finance and technology.
Norton, one of our leading Cyber Safety brands, was a Presenting Sponsor at the 2024 competition, and we contributed more than
Confronting the Dangers of Identity Theft
Our support underwrote the LifeSmarts Identity Theft Essay Contest, which asked students to investigate the issue of identity theft, articulate its importance and proactively offer solutions. Of the 41 students who participated, five winners each received
"Identity theft is a serious crime that can have devastating consequences," said Maria Huck, a high school senior from West Virginia who was one of the five winners of the essay contest. "When I was 18, I discovered that my mother had opened multiple credit cards in my name and had maxed them out without my knowledge. It's a painful reminder that we must always be vigilant and protect ourselves, even from those we think we can trust the most."
The topic of Cyber Safety was also featured in the competition's other challenges, with students answering questions about online threats, digital privacy and the importance of data protection.
Building an Inclusive Environment
We also helped pave the way for new voices to take part in the competition in 2024. Our contributions to the LifeSmarts Diversity, Equity and Inclusion Initiative covered travel and expenses for 10 teams from Title-1 and under-resourced communities across the U.S. For many of them, this was their first time traveling out of their home states.
Distributing Cyber Safety Tools
We provided free licenses for Norton 360 Deluxe to the more than 350 students, coaches, alumni and coordinators who attended the Championship, representing 30 states and the District of Columbia. The donation marks our commitment to getting necessary Cyber Safety resources into the hands of those who need them most.
Providing Year-Round Support
The LifeSmarts program gives young people the chance to continue their learning throughout the school year, including state and local competitions and curriculum resources. Our support helps make Cyber Safety education a part of these programs, complementing our broader efforts to empower children, families and vulnerable communities with the tools they need to keep their digital lives safe and secure. For more information on how we do this, check out our work with Discovery Education, the National PTA and the World Association of Girl Guides and Girl Scouts
View additional multimedia and more ESG storytelling from Gen on 3blmedia.com.
Contact Info:
Spokesperson: Gen
Website: https://www.3blmedia.com/profiles/gen
Email: info@3blmedia.com
SOURCE: Gen
View the original press release on accesswire.com
FAQ
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