GoDaddy Teams up with Google to Help Small Businesses Increase Reach and Boost Online Sales

Rhea-AI Summary

GoDaddy (NYSE: GDDY) has announced a new integration with Google that allows its customers to enhance their online visibility. This feature enables GoDaddy customers to create Google Merchant Center accounts directly from their Online Store, sync their product catalogs, and launch Smart Shopping campaigns across various Google platforms, including Search, Images, Maps, YouTube, and Gmail. By taking advantage of these resources, small businesses can optimize their marketing efforts and enhance sales growth. Additionally, eligible customers can receive up to $150 in ads credit for their initial Smart Shopping campaigns.

Positive

• Integration with Google enhances visibility for GoDaddy customers.
• Customers can create Google Merchant Center accounts and sync catalogs easily.
• Smart Shopping campaigns allow promotion across multiple Google platforms.
• Eligible customers receive up to $150 in ads credit.

Negative

• None.

SCOTTSDALE, Ariz., July 13, 2021 /PRNewswire/ -- GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, today announced an integration with Google which allows GoDaddy customers a way to get discovered across Google surfaces from GoDaddy's Online Store. This expansion to GoDaddy's current Google offering will make it easy for customers to scale their businesses and reach millions of new shoppers via Google.

Without leaving their GoDaddy Online Store, customers are now able to automatically create a Google Merchant Center account, sync their catalog to create free product listings on Google, and promote their products on Google. In addition to free listings, GoDaddy customers now have integrated capabilities to launch Smart Shopping campaigns to promote products across more surfaces on Google, including Google Search, Google Images, Google maps, YouTube and Gmail. Google Smart Shopping campaigns enable small businesses to simplify their marketing spend and maximize their conversion value across Google properties to deliver the strongest sales growth.  With this expansion, GoDaddy customers can reach millions of potential customers with their most relevant products, quickly scaling their business and increasing profits.

"Our customers' success is our core motivation, we know that providing powerful ways to engage large buyer audiences is a key driver," said GoDaddy Vice President Commerce Products, Greg Goldfarb. "Expanding our work with Google simplifies creating an ecommerce presence across Google surfaces and jumpstarts sales momentum by leveraging their best in class automated advertising solutions."

"We are working hard to build an open and healthy commerce ecosystem where businesses and their products are easily discoverable, and where shoppers have the most choice," said Adrian Maharaj, Google Director of Channel Partnerships. "By teaming up with GoDaddy, we are able to give even more merchants a way to get discovered across Google surfaces." 

To help entrepreneurs get started Google is also offering eligible GoDaddy customers up to $150 in ads credit when they start their first Smart Shopping campaign. Learn more about selling on Google here.

About GoDaddy
GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit www.GoDaddy.com.

Source: GoDaddy Inc.

 

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SOURCE GoDaddy Inc.

FAQ

What is GoDaddy's new integration with Google about?

GoDaddy's integration with Google allows customers to create Merchant Center accounts, sync product catalogs, and launch Smart Shopping campaigns for better visibility.

How can GoDaddy customers benefit from the Google integration?

GoDaddy customers can increase their reach, boost online sales, and receive up to $150 in ads credit for starting Smart Shopping campaigns.

When was the GoDaddy and Google integration announced?

The integration was announced on July 13, 2021.

What is the stock symbol for GoDaddy?

GoDaddy's stock symbol is GDDY.

What platforms can GoDaddy customers promote their products on?

Customers can promote products on Google Search, Images, Maps, YouTube, and Gmail.