Game On! GoDaddy Returns to Super Bowl Advertising

Rhea-AI Summary

GoDaddy (GDDY) announces its return to Super Bowl advertising after an 8-year hiatus to showcase GoDaddy Airo, their AI-powered solution for small businesses. The company will air a commercial during Super Bowl LIX on February 9, 2025, highlighting how Airo helps transform business ideas into online presence within minutes.

The platform has already attracted nearly 3 million customers in the U.S. and is expanding across 180 countries. GoDaddy Airo's capabilities include accelerating online presence establishment, increasing website traffic, enhancing sales, and improving social media engagement.

Positive

• GoDaddy Airo has attracted nearly 3 million customers in the U.S.
• Successful expansion to 180 countries
• High-visibility marketing through Super Bowl advertising

Negative

• None.

Insights

Market Research Analyst

The return to Super Bowl advertising after an 8-year hiatus is a strategic but expensive move, with 30-second spots typically costing $7 million or more. While GoDaddy Airo has attracted nearly 3 million U.S. customers, this massive marketing investment aims to capitalize on the Super Bowl's massive audience of over 100 million viewers.

The timing aligns with the broader AI trend in tech and the growing gig economy, targeting potential entrepreneurs during a period of increased interest in side hustles and small business creation. However, the high cost of Super Bowl advertising combined with uncertain conversion rates makes this a calculated risk for shareholder value. The global expansion to 180 countries suggests confidence in the product's scalability and market demand.

Back after 8 years to showcase GoDaddy Airo™, an AI-powered experience for small businesses

TEMPE, Ariz., Nov. 12, 2024 /PRNewswire/ -- Aspiring small business owners struggling to turn their ideas into reality should tune into Super Bowl LIX to learn how GoDaddy Airo uses the power of artificial intelligence (AI) to take a business from concept to online in minutes.

GoDaddy Airo™
Customers experience magical results with GoDaddy Airo — getting online faster, bringing more traffic to their website, boosting sales and deepening engagement on social media. In the U.S. alone, nearly 3 million customers discovered GoDaddy Airo, and that number continues to grow as GoDaddy Airo's rollout spans 180 countries and counting. Returning to advertising in the big game brings the possibilities of GoDaddy Airo to small businesses everywhere on one of the world's biggest stages.

Tune In February 9, 2025
The GoDaddy (NYSE: GDDY) spot aligns with GoDaddy's mission to empower entrepreneurs everywhere, making opportunity more inclusive for all.

"At GoDaddy, we champion the growth of small businesses, and artificial intelligence has become a transformative force for entrepreneurs looking to turn ideas into successful ventures – fast," said Aman Bhutani, CEO of GoDaddy. "We launched GoDaddy Airo with the goal of empowering anyone with an idea to be able to start their business in minutes. Advertising during Super Bowl LIX presents an incredible opportunity to introduce this game-changing experience to millions of people, especially those dreaming of becoming their own boss."

About the Ad and Campaign
After an eight-year hiatus, GoDaddy will return to the big game and showcase GoDaddy Airo, its AI experience for small businesses, with a 30-second spot airing during the fourth quarter. The ad will become the inspiration for a yearlong marketing campaign in the U.S. GoDaddy's in-house creative agency partnered with Quality Meats to develop and execute the creative strategy for the campaign. The ad was produced by ProdCo and directed by award-winning director Ian Pons Jewell.

Read more about GoDaddy's return to the big game in a blog by GoDaddy Chief Executive Officer Aman Bhutani.

About GoDaddy
GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo™, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

Source: GoDaddy Inc.

 

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SOURCE GoDaddy Inc.

FAQ

When is GoDaddy (GDDY) returning to Super Bowl advertising?

GoDaddy (GDDY) is returning to Super Bowl advertising on February 9, 2025, during Super Bowl LIX, after an 8-year absence.

How many customers has GoDaddy Airo attracted in the US?

GoDaddy Airo has attracted nearly 3 million customers in the United States.

What is GoDaddy Airo's global reach?

GoDaddy Airo is expanding across 180 countries and counting.

What does GoDaddy (GDDY) Airo do for businesses?

GoDaddy Airo is an AI-powered solution that helps businesses get online faster, increase website traffic, boost sales, and improve social media engagement.