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Global Blue Releases the Monthly Tax Free Shopping Business Update for August 2024

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Global Blue's August 2024 Tax Free Shopping update shows strong worldwide growth, with issued Sales in Store up 17% year-on-year. Continental Europe saw a 10% increase, driven by an 8% rise in shoppers and 2% higher average spend. Mainland Chinese Tax Free Spend led with 25% growth. The US market benefited from the Olympic Games (+18%), while GCC shoppers declined slightly (-1%).

Asia Pacific maintained robust growth at 37%, led by a 38% increase in shoppers. However, this marks a slowdown from the previous three-month average of 94% due to a higher comparison base and the strengthening Yen. Japan (+50%), South Korea (+43%), and Singapore (+4%) all showed positive performance. Globally, the recovery rate compared to 2019 reached 138%, with Japan leading at 282%.

L'aggiornamento di Global Blue per lo shopping esente da imposte di agosto 2024 mostra una forte crescita mondiale, con un aumento del 17% anno su anno delle vendite in negozio. L'Europa continentale ha registrato un incremento del 10%, trainato da un aumento dell'8% dei clienti e da una spesa media più alta del 2%. La spesa esente da imposte della Cina continentale è aumentata del 25%. Il mercato statunitense ha beneficiato dei Giochi Olimpici (+18%), mentre la spesa dei clienti del GCC è leggermente diminuita (-1%).

La regione Asia Pacifico ha mantenuto una crescita robusta del 37%, guidata da un incremento del 38% dei clienti. Tuttavia, questo segna un rallentamento rispetto alla media dei tre mesi precedenti del 94%, a causa di un confronto con una base più alta e del rafforzamento dello Yen. Giappone (+50%), Corea del Sud (+43%) e Singapore (+4%) hanno mostrato tutti una performance positiva. A livello globale, il tasso di recupero rispetto al 2019 ha raggiunto il 138%, con il Giappone al comando con il 282%.

La actualización de Global Blue sobre compras libres de impuestos de agosto de 2024 muestra un fuerte crecimiento mundial, con un aumento del 17% en las ventas en tienda en comparación interanual. Europa continental vio un incremento del 10%, impulsado por un aumento del 8% en los compradores y un gasto medio un 2% más alto. El gasto libre de impuestos de China continental lideró con un crecimiento del 25%. El mercado estadounidense se benefició de los Juegos Olímpicos (+18%), mientras que la afluencia de compradores del GCC disminuyó ligeramente (-1%).

La región de Asia-Pacífico mantuvo un crecimiento sólido del 37%, liderado por un aumento del 38% en los compradores. Sin embargo, esto representa una desaceleración con respecto a la media de los tres meses anteriores del 94% debido a una base de comparación más alta y al fortalecimiento del Yen. Japón (+50%), Corea del Sur (+43%) y Singapur (+4%) mostraron todos un desempeño positivo. A nivel global, la tasa de recuperación en comparación con 2019 alcanzó el 138%, con Japón liderando con un 282%.

Global Blue의 2024년 8월 면세 쇼핑 업데이트는 연간 17% 증가한 매장 매출로 전 세계에서 강한 성장을 보여줍니다. 유럽 대륙은 10% 증가했으며, 이는 8% 증가한 쇼핑객 수와 2% 증가한 평균 지출에 힘입은 것입니다. 중국 본토의 면세 지출이 25% 성장하며 선두를 차지했습니다. 미국 시장은 올림픽 효과로 (+18%) 혜택을 보았으나, GCC 쇼핑객 수는 다소 감소했습니다 (-1%).

아시아 태평양 지역은 38% 증가한 쇼핑객 수에 힘입어 37%의 강력한 성장을 유지했습니다. 그러나 이는 비교 기준이 높아지고 엔화 강세로 인한 3개월 평균 94%에서의 둔화를 의미합니다. 일본 (+50%), 한국 (+43%), 싱가포르 (+4%)는 모두 긍정적인 실적을 보였습니다. 세계적으로 2019년 대비 회복률은 138%에 도달했으며, 일본이 282%로 가장 높았습니다.

La mise à jour de Global Blue pour les achats détaxés d'août 2024 montre une forte croissance mondiale, avec une augmentation de 17% des ventes en magasins par rapport à l'année précédente. L'Europe continentale a connu une hausse de 10%, entraînée par une augmentation de 8% des acheteurs et une dépense moyenne en hausse de 2%. Les dépenses détaxées des consommateurs chinois continentaux ont augmenté de 25%. Le marché américain a bénéficié des Jeux Olympiques (+18%), tandis que les acheteurs des pays du GCC ont légèrement diminué (-1%).

La région Asie-Pacifique a maintenu une croissance robuste de 37%, avec une augmentation de 38% du nombre d'acheteurs. Cependant, cela représente un ralentissement par rapport à la moyenne des trois mois précédents de 94%, en raison d'une base de comparaison plus élevée et du renforcement du Yen. Le Japon (+50%), la Corée du Sud (+43%) et Singapour (+4%) ont tous affiché des performances positives. Au niveau mondial, le taux de récupération par rapport à 2019 a atteint 138%, le Japon étant en tête avec 282%.

Das August 2024 Update von Global Blue für steuerfreies Shopping zeigt ein starkes weltweites Wachstum mit einem Anstieg der Verkaufszahlen in Geschäften um 17% im Jahresvergleich. In Kontinentaleuropa gab es einen Anstieg von 10%, was auf einen Zuwachs von 8% bei den Käufern und eine 2% höhere durchschnittliche Ausgaben zurückzuführen ist. Die steuerfreien Ausgaben der chinesischen Festlandkunden führten mit einem Wachstum von 25%. Der US-Markt profitierte von den Olympischen Spielen (+18%), während die Käufer aus dem GCC leicht zurückgingen (-1%).

Der asiatisch-pazifische Raum verzeichnete ein robustes Wachstum von 37%, das von einem 38%igen Anstieg der Käufer getragen wurde. Dies stellt jedoch eine Verlangsamung im Vergleich zum vorherigen Dreimonatsdurchschnitt von 94% dar, bedingt durch eine höhere Vergleichsbasis und die Stärkung des Yen. Japan (+50%), Südkorea (+43%) und Singapur (+4%) zeigten alle eine positive Entwicklung. Weltweit erreichte die Erholungsrate im Vergleich zu 2019 138%, wobei Japan mit 282% an der Spitze liegt.

Positive
  • Worldwide Tax Free Shopping growth of 17% year-on-year in August 2024
  • Continental Europe saw 10% growth in issued Sales in Store
  • Mainland Chinese Tax Free Spend increased by 25% in Continental Europe
  • Asia Pacific region maintained strong growth at 37%
  • Japan showed exceptional performance with 50% growth in Tax Free Shopping
  • Global recovery rate reached 138% compared to 2019 levels
Negative
  • Slowdown in Asia Pacific growth compared to previous three-month average of 94%
  • GCC shoppers experienced a slight decline of 1% in Continental Europe
  • Average spend per shopper in Asia Pacific decreased by 1%
  • Fresh data from Global Blue reveals that the worldwide growth in Tax Free Shopping is strong across Continental Europe and Asia Pacific: Issued Sales in Store like-for-like year-on-year performance reached +17%1 in August 2024.

SIGNY, Switzerland--(BUSINESS WIRE)-- A sustained performance in Continental Europe for international shopping

In Continental Europe, the issued Sales in Store growth rate increased by +10%1 in August 2024 vs. last year. This growth was led by a +8%1 increase in the number of shoppers and a +2%1 increase in the average spend per shopper.

Regarding origin markets, the positive momentum in issued Sales in Store growth is evident across most nationalities. Mainland Chinese Tax Free Spend led with +25%1 vs. last year. While US Tax Free Spend was positively influenced by the Olympic Games (+18%1 increase), it was the opposite for GCC shoppers, who experienced a growth rate of -1%1 vs. last year.

When examining destination markets, August showed a strong performance in Spain at +23%1 and Italy at +12%1, while it displayed a moderate performance in Germany at +3%1 and France at +3%1, reflecting the contrasting impact of the Olympic Games by nationality.

A slowdown of the hyper growth Tax Free Spend in Asia Pacific

In Asia Pacific, the issued Sales in Store growth remains strong, reaching +37%1 in August 2024, led by a +38%1 increase in the number of shoppers and a -1%1 decrease in the average spend per shopper.

The growth rate in August softened compared to the hyper-growth of +94% over the last three months2. This is due to a higher basis of comparison, as well as the recent strengthening of the Yen against all major currencies, particularly against the Chinese RMB.

Regarding origin markets, the positive momentum in issued Sales in Store growth continued across all nationalities. Mainland Chinese Tax Free Spend led with +49%1 boosted by an increase of +72%1 in Mainland Chinese shoppers. Meanwhile, North-East Asia Tax Free Spend grew by +37%1 vs. last year while Hong Kong and Taiwan experienced a +34%1 growth rate vs. last year.

When examining destination markets, August showed a positive performance across destinations, with Japan at +50%1, South Korea at +43%1, and Singapore at +4%1.

Worldwide Year-on-Year Growth Rate (2024 vs. 2023)

Issued SIS L/L
Year-on-
Year Growth

Destination
market weight in
Issued SIS 2023

 

August
2024

 

July
2024

 

CY
Q2 2024

 

CY
Q1 2024

France

19%

+3%

-2%

+10%

+11%

Italy

17%

+12%

+19%

+22%

+29%

Spain

11%

+23%

+25%

+33%

+32%

Germany

6%

+3%

+10%

+2%

+6%

Other countries

18%

+8%

+12%

+21%

+16%

Total Continental Europe

71%

+10%

+12%

+19%

+19%

Japan

18%

+50%

+103%

+172%

+137%

Singapore

8%

+4%

-9%

-1%

25%

South Korea

2%

+43%

+44%

+60%

110%

Total Asia Pacific

28%

+37%

+64%

+109%

97%

Total Latin America

1%

+18%

+16%

-2%

+9%

Total worldwide

100%

+17%

+25%

+41%

40%

Worldwide recovery rate (versus 2019)

Issued SIS L/L
recovery
(in % of 2019)

Destination
market weight in
Issued SIS 2019

 

August
2024

 

July
2024

 

CY
Q2 2024

 

CY
Q1 2024

France

16%

141%

136%

164%

165%

Italy

17%

139%

146%

156%

123%

Spain

10%

153%

162%

164%

151%

Germany

9%

68%

75%

80%

65%

Other countries

19%

119%

129%

132%

126%

Total Continental Europe

71%

126%

133%

143%

128%

Japan

14%

282%

344%

327%

232%

Singapore

11%

83%

85%

92%

92%

South Korea

3%

159%

165%

158%

125%

Total Asia Pacific

28%

180%

215%

226%

166%

Total Latin America

1%

100%

89%

101%

94%

Total worldwide

100%

138%

151%

165%

140%

APPENDIX

GLOSSARY

- European Non-EU countries include: Shoppers who can reach destination by land transportation or less than a two hour flight. Ex: Swiss, British, Ukraine etc.
- Gulf Cooperation Council countries include: Kuwait, Qatar, Saudi Arabia, United Arab Emirates, Bahrain, Oman
- North East Asia countries includes: Japan, South Korea
- South East Asia countries includes: Indonesia, Thailand, Cambodia, Philippines, Vietnam, Malaysia, Singapore

ABOUT GLOBAL BLUE

Global Blue is the business partner for the shopping journey, providing technology and services to enhance the experience and drive performance.

With over 40 years of expertise, today we connect thousands of retailers, acquirers, and hotels with nearly 80 million consumers across 53 countries, in three industries: Tax Free Shopping, Payments and Post-Purchase solutions.

With over 2,000 employees, Global Blue generated €28bn Sales in Store and €422M revenue in FY 2023/24. Global Blue is listed on the New York Stock Exchange.

For more information, please visit www.globalblue.com

Global Blue Monthly Intelligence Briefing, August 2024, Source: Global Blue

_______________________
1 Growth rate variation year-on-year (2024 vs. the same period in 2023)
2 The last three months: May, June, and July 2024

MEDIA CONTACTS

Virginie Alem – SVP Marketing & Communications

Mail: valem@globalblue.com

INVESTOR RELATIONS CONTACTS

Frances Gibbons – Head of Investor Relations

Mob: +44 (0)7815 034 212

Mail: fgibbons@globalblue.com

Source: Global Blue

FAQ

What was the global Tax Free Shopping growth rate in August 2024?

Global Blue reported a 17% year-on-year increase in issued Sales in Store for Tax Free Shopping in August 2024.

How did Mainland Chinese Tax Free Spend perform in Continental Europe in August 2024?

Mainland Chinese Tax Free Spend in Continental Europe increased by 25% compared to the previous year in August 2024.

What was the Tax Free Shopping growth rate in Japan for August 2024?

Japan experienced a 50% year-on-year growth in Tax Free Shopping for August 2024.

How did the Olympic Games affect US Tax Free Spend in August 2024?

The Olympic Games positively influenced US Tax Free Spend, resulting in an 18% increase in August 2024.

What was the global recovery rate for Tax Free Shopping compared to 2019 levels in August 2024?

The global recovery rate for Tax Free Shopping reached 138% compared to 2019 levels in August 2024.

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