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Global Blue Announces Changes to its Executive Committee

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Global Blue announces key changes to its Executive Committee effective March 1, 2025, following COO Greg Gelhaus's departure from APAC and Central Europe operations. Virginie Alem, current Chief Marketing Officer, will additionally serve as COO Japan, overseeing the transformation of operations amid Japan's 2026 Tax Free Shopping regulatory changes from VAT-Off to VAT-On model.

Gavin Ingram, with 10 years of APAC Legal team leadership, is appointed COO APAC (excluding Japan), managing South Korea, Singapore, and China operations. Laurent Delmas, COO Southern Europe, expands his role to include Eastern European countries, adding Austria, Croatia, Czech Republic, Hungary, Poland, Serbia, Slovakia and Switzerland to his portfolio.

Global Blue annuncia importanti cambiamenti nel suo Comitato Esecutivo a partire dal 1 marzo 2025, a seguito della partenza del COO Greg Gelhaus dalle operazioni APAC e Europa Centrale. Virginie Alem, attuale Chief Marketing Officer, assumerà anche il ruolo di COO Giappone, supervisionando la trasformazione delle operazioni in vista delle modifiche normative sul Tax Free Shopping del Giappone nel 2026, passando dal modello VAT-Off al modello VAT-On.

Gavin Ingram, con 10 anni di esperienza nella leadership del team legale APAC, è nominato COO APAC (escluso il Giappone), gestendo le operazioni in Corea del Sud, Singapore e Cina. Laurent Delmas, COO Europa Meridionale, espande il suo ruolo per includere i paesi dell'Europa Orientale, aggiungendo Austria, Croazia, Repubblica Ceca, Ungheria, Polonia, Serbia, Slovacchia e Svizzera al suo portafoglio.

Global Blue anuncia cambios clave en su Comité Ejecutivo a partir del 1 de marzo de 2025, tras la salida del COO Greg Gelhaus de las operaciones de APAC y Europa Central. Virginie Alem, actual Directora de Marketing, asumirá también el cargo de COO Japón, supervisando la transformación de las operaciones en medio de los cambios regulatorios de Tax Free Shopping en Japón en 2026, pasando de un modelo VAT-Off a un modelo VAT-On.

Gavin Ingram, con 10 años de liderazgo en el equipo legal de APAC, es nombrado COO APAC (excluyendo Japón), gestionando las operaciones en Corea del Sur, Singapur y China. Laurent Delmas, COO de Europa Meridional, amplía su función para incluir países de Europa del Este, sumando Austria, Croacia, República Checa, Hungría, Polonia, Serbia, Eslovaquia y Suiza a su cartera.

글로벌 블루는 2025년 3월 1일부터 이사회의 주요 변화를 발표하며, COO 그렉 겔하우스가 APAC 및 중앙 유럽 운영에서 떠나게 됩니다. 버지니 아렘, 현재 마케팅 책임자는 COO 일본 역할도 추가로 맡아, 2026년 일본의 면세 쇼핑 규제 변화에 따라 VAT-Off에서 VAT-On 모델로의 운영 전환을 감독하게 됩니다.

가빈 잉그램은 APAC 법률 팀에서 10년간의 리더십 경험을 바탕으로 COO APAC(일본 제외)로 임명되어 한국, 싱가포르 및 중국의 운영을 관리합니다. 로랑 델마스는 남부 유럽 COO로서의 역할을 확대하여 동유럽 국가를 포함시키고, 오스트리아, 크로아티아, 체코, 헝가리, 폴란드, 세르비아, 슬로바키아 및 스위스를 그의 포트폴리오에 추가합니다.

Global Blue annonce des changements clés au sein de son Comité Exécutif à compter du 1er mars 2025, suite au départ du COO Greg Gelhaus des opérations APAC et d'Europe Centrale. Virginie Alem, actuelle Directrice Marketing, assumera également le rôle de COO Japon, supervisant la transformation des opérations dans le cadre des changements réglementaires sur le Tax Free Shopping au Japon en 2026, passant d'un modèle VAT-Off à un modèle VAT-On.

Gavin Ingram, avec 10 ans d'expérience à la tête de l'équipe juridique APAC, est nommé COO APAC (hors Japon), gérant les opérations en Corée du Sud, à Singapour et en Chine. Laurent Delmas, COO Europe du Sud, élargit son rôle pour inclure les pays d'Europe de l'Est, ajoutant l'Autriche, la Croatie, la République tchèque, la Hongrie, la Pologne, la Serbie, la Slovaquie et la Suisse à son portefeuille.

Global Blue kündigt wesentliche Änderungen in seinem Exekutivkomitee zum 1. März 2025 an, nachdem COO Greg Gelhaus die APAC- und Mitteleuropa-Operationen verlassen hat. Virginie Alem, die derzeitige Chief Marketing Officer, wird zusätzlich die Rolle der COO Japan übernehmen und die Transformation der Operationen im Hinblick auf die regulatorischen Änderungen des Tax Free Shopping in Japan im Jahr 2026 vom VAT-Off- zum VAT-On-Modell überwachen.

Gavin Ingram, der 10 Jahre lang das rechtliche Team in der APAC-Region geleitet hat, wird zum COO APAC (ohne Japan) ernannt und leitet die Operationen in Südkorea, Singapur und China. Laurent Delmas, COO Südeuropa, erweitert seine Rolle, um auch die osteuropäischen Länder einzubeziehen, und fügt seinem Portfolio Österreich, Kroatien, Tschechische Republik, Ungarn, Polen, Serbien, Slowakei und die Schweiz hinzu.

Positive
  • Strategic expansion of operations in APAC and Eastern Europe
  • Preparation for Japan's 2026 tax-free shopping regulatory changes
  • Internal promotion of experienced executives ensuring operational continuity
Negative
  • Departure of key executive Greg Gelhaus from APAC and Central Europe operations

SIGNY, Switzerland--(BUSINESS WIRE)-- Global Blue is announcing changes to its Executive Committee following the departure of Greg Gelhaus, COO APAC and Central Europe. Greg, who has been instrumental in driving the company's growth and success in the region, will leave to pursue new opportunities, effective March 1, 2025.

Virginie Alem Appointed COO Japan

In addition to her current responsibilities as Chief Marketing Officer, Virginie Alem will take on the role of COO Japan. Virginie has already led several successful initiatives at Global Blue, including the Global Blue Rebranding and the transformation of the company’s commercial approach (Customer Value Creation approach).

As COO Japan, Virginie will oversee the transformation of Global Blue’s operations in the country, working closely with the team to navigate Japan’s upcoming 2026 Tax Free Shopping regulatory changes. These reforms will shift Japan from a VAT-Off model, where tax refunds are processed in-store, to a VAT-On model, requiring post-customs validation—aligning Japan with global markets such as Europe, Singapore, and Korea.

Virginie will ensure the successful integration of local systems with global processes, driving collaboration between regional and global teams.

Gavin Ingram Appointed COO APAC (Excluding Japan)

With a decade of experience leading the APAC Legal team, Gavin Ingram has also driven the new markets initiative in APAC for the past several years.

As COO APAC, Gavin Ingram will now oversee South Korea, Singapore, and China, as well as lead Global Blue’s expansion into new APAC markets. Gavin will focus on the region’s strategic growth, driving key initiatives and priorities for each country. Gavin will officially join the Executive Committee as of March 1, 2025.

Laurent Delmas to Expand his COO Responsibilities to Eastern Europe and the Middle East

Laurent Delmas, currently Chief Operating Officer for Southern Europe will now expand his leadership to oversee Eastern European countries. With a strong background in various management roles at an international level, Laurent will ensure the successful integration and development of the Eastern European markets, further strengthening Global Blue's presence in the region.

Laurent will add Austria, Croatia, Czech Republic, Hungary, Poland, Serbia, Slovakia and Switzerland to his management.

With these strategic leadership changes, Global Blue is ensuring a smooth transition and maintaining its commitment to operational excellence.

ABOUT GLOBAL BLUE

Global Blue is the business partner for the shopping journey, providing technology and services to enhance the experience and drive performance.

With over 40 years of expertise, today we connect thousands of retailers, acquirers, and hotels with nearly 80 million consumers across 53 countries, in three industries: Tax Free Shopping, Payments and Post-Purchase solutions.

With over 2,000 employees, Global Blue generated €28bn Sales in Store and €422M revenue in FY 2023/24. Global Blue is listed on the New York Stock Exchange.

For more information, please visit www.globalblue.com

MEDIA CONTACTS

Virginie Alem – Chief Marketing Officer and COO Japan

Mail: valem@globalblue.com

Source: Global Blue

FAQ

What major executive changes did Global Blue (GB) announce for 2025?

GB announced three key changes: Virginie Alem as COO Japan, Gavin Ingram as COO APAC, and Laurent Delmas expanding his COO role to Eastern Europe, effective March 1, 2025.

How will Japan's 2026 Tax Free Shopping changes affect Global Blue's operations?

Japan will transition from a VAT-Off model (in-store tax refunds) to a VAT-On model requiring post-customs validation, aligning with Europe, Singapore, and Korea.

What regions will Global Blue's new COO APAC Gavin Ingram oversee?

Gavin Ingram will oversee South Korea, Singapore, and China operations, while also leading GB's expansion into new APAC markets.

Which new countries will Laurent Delmas manage in his expanded COO role?

Delmas will add Austria, Croatia, Czech Republic, Hungary, Poland, Serbia, Slovakia and Switzerland to his existing Southern Europe management.

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