Old Navy Unveils 'Love is in the House' in Holiday Campaign with Jennifer Hudson
Old Navy launches its holiday campaign 'Love is in the House' featuring Jennifer Hudson. The campaign showcases Hudson as a holiday hostess in a magical Old Navy house, wearing the brand's High-Rise Rockstar Jeans, Velvet Top, and Faux-Fur Jacket. The campaign will air across multiple platforms including Cinema, Social platforms, Primetime networks, streaming services, and during 34 NFL games. The holiday collection features embellished denim, festive sweaters, puffer coats, and the iconic Jingle Jammies. The campaign includes Hudson's rendition of 'Winter Wonderland' from her new holiday album 'The Gift of Love', which will be sold at select Old Navy stores during her four-city tour.
Old Navy lancia la sua campagna natalizia 'Love is in the House' con Jennifer Hudson come protagonista. La campagna presenta Hudson come ospite delle festività in una magica casa di Old Navy, mentre indossa i jeans High-Rise Rockstar, una maglia in velluto e una giacca in pelliccia sintetica del marchio. La campagna andrà in onda su più piattaforme, tra cui cinema, social media, reti in prima serata, servizi di streaming e durante 34 partite della NFL. La collezione natalizia include denim impreziositi, maglioni festivi, giacconi imbottiti e i celebri Jingle Jammies. La campagna presenta l'interpretazione di Hudson di 'Winter Wonderland' dal suo nuovo album natalizio 'The Gift of Love', che sarà disponibile in alcuni negozi Old Navy durante il suo tour in quattro città.
Old Navy lanza su campaña navideña 'Love is in the House' con Jennifer Hudson como protagonista. La campaña presenta a Hudson como la anfitriona de las fiestas en una mágica casa de Old Navy, vistiendo los jeans High-Rise Rockstar, una blusa de terciopelo y una chaqueta de piel sintética de la marca. La campaña se emitirá en múltiples plataformas, incluyendo cines, redes sociales, cadenas de prime time, servicios de streaming y durante 34 partidos de la NFL. La colección navideña incluye denim decorado, suéteres festivos, abrigos acolchados y los icónicos Jingle Jammies. La campaña incluye la interpretación de Hudson de 'Winter Wonderland' de su nuevo álbum navideño 'The Gift of Love', que se venderá en tiendas selectas de Old Navy durante su gira por cuatro ciudades.
Old Navy가 Jennifer Hudson을 주인공으로 한 연말 캠페인 'Love is in the House'를 시작합니다. 이 캠페인은 허드슨이 마법 같은 Old Navy의 집에서 연말 주최자로 등장하는 모습을 보여주며, 브랜드의 하이 라이즈 록스타 진, 벨벳 탑, 인조 모피 재킷을 착용하고 있습니다. 캠페인은 영화관, 소셜 플랫폼, 프라임타임 네트워크, 스트리밍 서비스 및 NFL 경기 34회 중 방송될 예정입니다. 연말 컬렉션에는 장식된 데님, 축제 스웨터, 푸퍼 코트, 아이코닉한 징글 잠옷이 포함되어 있습니다. 이 캠페인에는 허드슨의 새로운 크리스마스 앨범 'The Gift of Love'에서 'Winter Wonderland'의 해석이 포함되어 있으며, 이 앨범은 그녀의 네 도시 투어 동안 일부 Old Navy 매장에서 판매될 예정입니다.
Old Navy lance sa campagne de Noël 'Love is in the House' avec Jennifer Hudson comme ambassadrice. La campagne met en scène Hudson en tant qu'hôtesse des fêtes dans une maison magique d'Old Navy, portant le jean High-Rise Rockstar, un top en velours et une veste en fausse fourrure de la marque. La campagne sera diffusée sur plusieurs plateformes, y compris au cinéma, sur les réseaux sociaux, sur les chaînes en prime time, sur des services de streaming et pendant 34 matches de la NFL. La collection de Noël comprend du denim orné, des pulls festifs, des doudounes et les emblématiques Jingle Jammies. La campagne comprend l'interprétation par Hudson de 'Winter Wonderland' tirée de son nouvel album de Noël 'The Gift of Love', qui sera vendu dans certaines boutiques Old Navy lors de sa tournée dans quatre villes.
Old Navy startet seine Weihnachtskampagne 'Love is in the House' mit Jennifer Hudson in der Hauptrolle. Die Kampagne zeigt Hudson als Weihnachtsgastgeberin in einem magischen Old Navy-Haus, wo sie die High-Rise Rockstar Jeans, ein Samtoberteil und eine Kunstpelzjacke der Marke trägt. Die Kampagne wird auf mehreren Plattformen ausgestrahlt, darunter Kinos, soziale Medien, Prime-Time-Netzwerke, Streaming-Dienste und während 34 NFL-Spiele. Die Weihnachtskollektion umfasst verzierten Denim, festliche Pullover, Daunenjacken und die ikonischen Jingle Jammies. Die Kampagne beinhaltet Hudsons Interpretation von 'Winter Wonderland' aus ihrem neuen Weihnachtsalbum 'The Gift of Love', das während ihrer vierstädte Tour in ausgewählten Old Navy Geschäften verkauft wird.
- Strategic partnership with EGOT winner Jennifer Hudson enhances brand visibility
- Extensive marketing reach across multiple platforms including NFL games
- Cross-promotional opportunity with Hudson's holiday album in stores
- None.
Insights
This marketing campaign, while featuring a high-profile celebrity, is unlikely to have a meaningful impact on GPS stock performance. The holiday marketing initiative follows standard retail industry practices and doesn't introduce any groundbreaking strategies or products that would significantly affect sales or market position. Old Navy's collaboration with Jennifer Hudson and the cross-promotion with her holiday album represents typical seasonal marketing rather than a business-altering development.
The campaign's broad distribution across multiple media platforms aligns with industry norms and doesn't signal any notable shift in marketing strategy or investment. While the partnership may generate some buzz, it's not expected to materially impact Gap Inc.'s financial performance or stock valuation in either the short or long term.
The 'Love Is In The House' campaign presents Jennifer Hudson as the season's hostess inside an Old Navy house - a magical holiday home packed with style and wonder. Sparkling in Old Navy's High-Rise Rockstar Jeans in Black Shine, Long Sleeve Sweetheart Velvet Top, and a Black Faux-Fur Jacket, Hudson hosts a whimsical house party featuring festive and surprising characters as guests, including dancer and influencer, Lexee Smith; dancer and choreographer, Raphael "The Sandman" Thomas; nine-year-old dancer, Brody Hudson Schaffer, a.k.a. Boss Baby Brody; and Old Navy's very own, Magic the Dog. From a conga line of shimmering denim cha-chaing through the house foyer, to fair isle-wearing guests blatantly ignoring the "no skiing in the house" rule, and an indoor winter wonderland filled with snow, holiday wonder is around every corner.
The Old Navy holiday campaign will air across Cinema, Social platforms, Primetime networks, and streaming services like Bravo, HGTV, Netflix, Amazon Prime, Hulu, Disney +, and during 34 NFL games, including Thanksgiving and Cyber Monday game days.
Old Navy's "Love Is In The House" campaign brings the ultimate holiday style, all under one roof. From embellished and metallic denim to festive warm sweaters, puffer coats and fleece zip ups, this collection has it all. The iconic Jingle Jammies, perfect for a coordinated photo shoot or styled with denim and accessories for a "glammie" dinner look, make Old Navy the season's go-to destination for family fashion. Offering both holiday glam and comfort at a great value, Old Navy has something special for everyone.
"It was a dream come true to work with Jennifer Hudson and see her sparkle in our new Shine denim, said Zac Posen, Executive Vice President, Creative Director of Gap Inc. and Chief Creative Officer of Old Navy. "When we learned that Jennifer Hudson was launching her first-ever holiday album, we thought, now is the time to collaborate with an EGOT winner to spread joy in our "Love is in the House" holiday campaign."
"The holidays are my absolute favorite time of year and there is no one who knows how to celebrate the season like my friends at Old Navy! We had so much fun creating this holiday party together – from the decorations to all the amazing outfits, you can't help but feel transported to a magical winter wonderland. Love was in the house, and we were feeling fabulous!" says Jennifer Hudson.
The campaign includes Jennifer Hudson's rendition of "Winter Wonderland" from her newly released, first-ever holiday album, "The Gift of Love". The holiday album four city tour will begin at The Kings Theatre in
Listen to "The Gift of Love" HERE and learn more https://www.jenniferhudson.world/#/
At Old Navy, everyone is invited and the door is always open.
PR Contact
oldnavy@abmc.com
About Old Navy
Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand celebrates the democracy of style through on-trend, playfully optimistic, affordable and high-quality products. A brand within
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SOURCE Old Navy
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