Lexie Hull and Kate Martin Join Athleta's Power of She Collective
Athleta, a Gap Inc. (NYSE: GAP) performance activewear brand, has announced the addition of WNBA and Unrivaled league stars Lexie Hull and Kate Martin to its Power of She Collective. The announcement comes amid significant growth in women's sports, with the WNBA reporting its highest viewership and attendance in over 20 years.
The company has partnered with the Greater Miami chapter of Girls Inc., hosting local youth at the January 27th Unrivaled match and making a donation to fund free after-school and summer programs for girls in low-income communities. Hull and Martin will contribute to product innovations, receive mentorship opportunities, and participate in the brand's impact programs alongside other notable athletes like Simone Biles and Katie Ledecky.
Athleta, un marchio di abbigliamento attivo per performance di Gap Inc. (NYSE: GAP), ha annunciato l'aggiunta delle stelle della WNBA e della lega Unrivaled Lexie Hull e Kate Martin al suo Power of She Collective. L'annuncio arriva in un periodo di significativa crescita per gli sport femminili, con la WNBA che segnala il suo più alto numero di spettatori e presenze in oltre 20 anni.
La società ha collaborato con il capitolo di Greater Miami di Girls Inc., ospitando giovani locali alla partita Unrivaled del 27 gennaio e facendo una donazione per finanziare programmi gratuiti di doposcuola e estivi per ragazze in comunità a basso reddito. Hull e Martin contribuiranno a innovazioni di prodotto, riceveranno opportunità di mentoring e parteciperanno ai programmi di impatto del marchio insieme ad altri atleti di spicco come Simone Biles e Katie Ledecky.
Athleta, una marca de ropa activa de rendimiento de Gap Inc. (NYSE: GAP), ha anunciado la incorporación de las estrellas de la WNBA y de la liga Unrivaled, Lexie Hull y Kate Martin, a su Power of She Collective. El anuncio se produce en medio de un crecimiento significativo de los deportes femeninos, con la WNBA reportando su mayor audiencia y asistencia en más de 20 años.
La empresa se ha asociado con el capítulo de Greater Miami de Girls Inc., acogiendo a jóvenes locales en el partido Unrivaled del 27 de enero y realizando una donación para financiar programas gratuitos de actividades después de la escuela y de verano para niñas en comunidades de bajos ingresos. Hull y Martin contribuirán a las innovaciones de productos, recibirán oportunidades de mentoría y participarán en los programas de impacto de la marca junto a otros destacados atletas como Simone Biles y Katie Ledecky.
Athleta는 Gap Inc. (NYSE: GAP)의 성과 기반 액티브웨어 브랜드로서, WNBA와 Unrivaled 리그 스타인 Lexie Hull과 Kate Martin을 Power of She Collective에 추가한다고 발표했습니다. 이 발표는 여성 스포츠의 중요한 성장 속에서 이루어졌으며, WNBA는 20년 이상 만에 가장 높은 시청률과 관중 수를 기록하고 있습니다.
회사는 Girls Inc.의 Greater Miami 지부와 협력하여, 1월 27일의 Unrivaled 경기에 지역 청소년들을 초대하고, 저소득 지역의 소녀들을 위한 무료 방과 후 및 여름 프로그램 자금을 지원하기 위해 기부했습니다. Hull과 Martin은 제품 혁신에 기여하고 멘토십 기회를 받으며, Simone Biles 및 Katie Ledecky와 같은 다른 저명한 운동선수들과 함께 브랜드의 영향력 프로그램에 참여할 것입니다.
Athleta, une marque de vêtements actifs de performance de Gap Inc. (NYSE: GAP), a annoncé l'ajout des étoiles de la WNBA et de la ligue Unrivaled, Lexie Hull et Kate Martin, à son Power of She Collective. L'annonce survient dans un contexte de croissance significative des sports féminins, la WNBA signalant son plus haut nombre de téléspectateurs et de spectateurs depuis plus de 20 ans.
La société a établi un partenariat avec le chapitre de Greater Miami de Girls Inc., accueillant des jeunes locaux lors du match Unrivaled du 27 janvier et faisant un don pour financer des programmes gratuits d'activités périscolaires et d'été pour les filles dans des communautés à faible revenu. Hull et Martin contribueront à l'innovation des produits, bénéficieront d'opportunités de mentorat et participeront aux programmes d'impact de la marque aux côtés d'autres athlètes notables tels que Simone Biles et Katie Ledecky.
Athleta, eine Marke für Performance-Aktivbekleidung von Gap Inc. (NYSE: GAP), hat die Aufnahme von WNBA- und Unrivaled-Liga-Stars Lexie Hull und Kate Martin in ihr Power of She Collective angekündigt. Diese Ankündigung erfolgt inmitten eines signifikanten Wachstums im Frauenturnsport, wobei die WNBA ihre höchste Zuschauerzahl und Teilnahme in über 20 Jahren verzeichnet.
Das Unternehmen hat sich mit dem Greater Miami Chapter von Girls Inc. zusammengetan, um lokale Jugendliche am Unrivaled-Match am 27. Januar zu begrüßen und eine Spende für die Finanzierung kostenloser Nachmittags- und Sommerprogramme für Mädchen aus einkommensschwachen Gemeinschaften zu leisten. Hull und Martin werden zu Produktinnovationen beitragen, Mentoring-Möglichkeiten erhalten und zusammen mit anderen namhaften Athleten wie Simone Biles und Katie Ledecky an den Impact-Programmen der Marke teilnehmen.
- Partnership announcement coincides with WNBA's highest viewership and attendance in 20+ years
- Strategic expansion of athlete partnerships to enhance brand visibility and market reach
- Investment in community engagement through Girls Inc. partnership
- None.
Following their recent Unrivaled match up, Hull and Martin join Athleta in celebrating the transformative power of women inspiring women and girls to move
"At Athleta, we're committed not only to delivering innovative products for women but also to fostering a community built on the belief that powerful women move women forward," said Chris Blakeslee, CEO of Athleta. "Lexie and Kate are not only exceptional athletes but also remarkable women, and as a brand that champions the whole athlete, we're proud to welcome them to our Power of She Collective."
Athleta has partnered with the
"I know first-hand the positive impact an uplifting and supportive community has on athletic performance and am grateful to be part of one that is helping the next generation of female athletes succeed," said Lexie Hull.
Athleta began the Power of She Collective in 2023 to deepen its relationship with female athletes at every stage of their careers and further build on its mission of inspiring women and girls through movement. Hull and Martin will partner with Athleta to influence product innovations, access personal and professional mentorship opportunities, and participate in the brand's Power of She impact programs. They will also work alongside fellow brand ambassadors including Simone Biles, Katie Ledecky, Natalie Coughlin, Brenna Huckaby and more.
"It's an honor to join the Power of She Collective alongside such an incredible group of athletes who are advancing both women's sports and female empowerment," says Kate Martin. "I'm looking forward to working with Athleta to help elevate and recognize female athletes in the way they truly deserve."
For more information about the brand visit www.athleta.com and follow Athleta on social media via Instagram, TikTok, Facebook and X.
About Athleta:
A certified B Corporation, Athleta is a premium performance lifestyle brand with a purpose of inspiring and empowering women and girls to find confidence, strength, and wellbeing through movement. Athleta's versatile performance apparel is designed for women by women, with inclusivity at its core. Founded in 1998, Athleta integrates performance and technical features into their products to support women across their entire lifestyle—from yoga and training to travel and recovery. In 2016, the company launched Athleta Girl mirroring its signature performance in styles for the next generation. Based in
About Girls Inc. of
Girls Inc. of
Through strategic partnerships and community support, Girls Inc.
View original content to download multimedia:https://www.prnewswire.com/news-releases/lexie-hull-and-kate-martin-join-athletas-power-of-she-collective-302363282.html
SOURCE Athleta
FAQ
Who are the new athletes joining Athleta's Power of She Collective in 2025?
What is the purpose of Gap's Athleta Power of She Collective program?
How is Gap's Athleta supporting community development through the Power of She Collective?
Which other notable athletes are part of Athleta's Power of She Collective?
