First Watch Announces Flagship Location in Heart of Downtown Boston
First Watch Restaurant Group (NASDAQ: FWRG) announced plans to open its flagship downtown Boston location at 777 Boylston St. in late 2025, marking its continued New England expansion. This follows the company's first Massachusetts location opening in Hanover in January.
The Back Bay restaurant will feature:
- Fresh, chef-driven breakfast and brunch menu
- Made-to-order dishes using cage-free eggs and organic ingredients
- Kitchen without heat lamps, microwaves, or deep fryers
- Outdoor dining patio
- Boston-inspired custom mural by local artist
The location will create approximately 30 new jobs and partner with Dana-Farber Cancer Institute and Jimmy Fund for pre-opening fundraising. The restaurant will operate daily from 7 a.m. to 2:30 p.m., maintaining First Watch's 'No Night Shifts Ever' policy.
First Watch Restaurant Group (NASDAQ: FWRG) ha annunciato l'apertura della sua sede principale nel centro di Boston, al 777 di Boylston St., prevista per la fine del 2025, segnando così la sua continua espansione nel New England. Questo segue l'apertura del primo locale in Massachusetts, avvenuta a Hanover a gennaio.
Il ristorante di Back Bay offrirà:
- Un menu fresco e curato dallo chef, dedicato a colazione e brunch
- Piatti preparati su ordinazione con uova da galline libere e ingredienti biologici
- Una cucina senza lampade riscaldanti, microonde o friggitrici
- Un patio esterno per la ristorazione all'aperto
- Un murale personalizzato ispirato a Boston, realizzato da un artista locale
La nuova sede creerà circa 30 posti di lavoro e collaborerà con il Dana-Farber Cancer Institute e il Jimmy Fund per raccolte fondi prima dell'apertura. Il ristorante sarà aperto tutti i giorni dalle 7:00 alle 14:30, rispettando la politica di First Watch di "Mai turni serali".
First Watch Restaurant Group (NASDAQ: FWRG) anunció planes para abrir su ubicación principal en el centro de Boston, en 777 Boylston St., a finales de 2025, marcando su continua expansión en Nueva Inglaterra. Esto sigue a la apertura del primer local de la compañía en Massachusetts, en Hanover, en enero.
El restaurante de Back Bay contará con:
- Un menú fresco y dirigido por chefs para desayunos y brunch
- Platos hechos al momento con huevos de gallinas libres y ingredientes orgánicos
- Cocina sin lámparas de calor, microondas ni freidoras
- Patio al aire libre para comer
- Un mural personalizado inspirado en Boston, creado por un artista local
El local generará aproximadamente 30 nuevos empleos y se asociará con el Dana-Farber Cancer Institute y el Jimmy Fund para recaudar fondos antes de la apertura. El restaurante operará diariamente de 7 a.m. a 2:30 p.m., manteniendo la política de First Watch de "Nunca turnos nocturnos".
First Watch Restaurant Group (NASDAQ: FWRG)는 2025년 말 보스턴 다운타운 777 Boylston St.에 플래그십 매장을 오픈할 계획을 발표하며 뉴잉글랜드 지역 확장을 이어가고 있습니다. 이는 1월에 매사추세츠주 한노버에 첫 매장을 오픈한 데 이은 소식입니다.
백 베이 매장에서는 다음과 같은 특징이 있습니다:
- 신선하고 셰프가 직접 개발한 아침 및 브런치 메뉴
- 케이지 프리 달걀과 유기농 재료를 사용한 주문 제작 요리
- 열 램프, 전자레인지, 프라이어 없는 주방
- 야외 식사용 파티오
- 지역 예술가가 만든 보스턴을 테마로 한 맞춤형 벽화
이 매장은 약 30개의 신규 일자리를 창출하며, 오픈 전 모금 활동을 위해 Dana-Farber 암 연구소 및 Jimmy Fund와 협력할 예정입니다. 매장은 매일 오전 7시부터 오후 2시 30분까지 운영되며, First Watch의 '야간 근무 절대 없음' 정책을 유지합니다.
First Watch Restaurant Group (NASDAQ : FWRG) a annoncé son projet d’ouvrir son établissement phare au centre-ville de Boston, au 777 Boylston St., fin 2025, poursuivant ainsi son expansion dans la Nouvelle-Angleterre. Cette ouverture fait suite à celle du premier établissement de la société dans le Massachusetts, à Hanover, en janvier.
Le restaurant de Back Bay proposera :
- Un menu frais et élaboré par le chef, dédié au petit-déjeuner et brunch
- Des plats préparés à la commande avec des œufs de poules élevées en plein air et des ingrédients biologiques
- Une cuisine sans lampes chauffantes, micro-ondes ni friteuses
- Une terrasse extérieure pour manger en plein air
- Une fresque murale personnalisée inspirée de Boston, réalisée par un artiste local
L’établissement créera environ 30 nouveaux emplois et collaborera avec le Dana-Farber Cancer Institute et le Jimmy Fund pour une collecte de fonds avant l’ouverture. Le restaurant sera ouvert tous les jours de 7h à 14h30, respectant la politique de First Watch « Jamais de service de nuit ».
First Watch Restaurant Group (NASDAQ: FWRG) gab Pläne bekannt, seinen Flaggschiff-Standort in der Innenstadt von Boston, 777 Boylston St., Ende 2025 zu eröffnen und damit seine Expansion in Neuengland fortzusetzen. Dies folgt auf die Eröffnung des ersten Standorts in Massachusetts in Hanover im Januar.
Das Restaurant in Back Bay wird bieten:
- Frische, vom Küchenchef kreierte Frühstücks- und Brunchkarte
- Frisch zubereitete Gerichte mit eifreien Eiern und Bio-Zutaten
- Eine Küche ohne Wärmelampen, Mikrowellen oder Fritteusen
- Außenbereich zum Essen
- Ein von einem lokalen Künstler gestaltetes, Boston-inspiriertes Wandbild
Der Standort wird etwa 30 neue Arbeitsplätze schaffen und vor der Eröffnung mit dem Dana-Farber Cancer Institute und dem Jimmy Fund für Spendenaktionen zusammenarbeiten. Das Restaurant wird täglich von 7:00 bis 14:30 Uhr geöffnet sein und die First Watch-Politik „Keine Nachtschichten“ beibehalten.
- Strategic expansion into prime Boston location enhancing market presence
- Creation of 30 new jobs indicating business growth
- Employee-friendly 'No Night Shifts Ever' policy potentially reducing turnover
- None.
Boylston St. restaurant signals Daytime Dining leader’s continued New England expansion
BOSTON, April 23, 2025 (GLOBE NEWSWIRE) -- First Watch Restaurant Group, Inc. (NASDAQ: FWRG) (“First Watch” or the “Company”), the leading daytime restaurant serving breakfast, brunch and lunch, announced it will open its first downtown Boston location in late 2025, marking First Watch’s continued expansion in New England. The popular breakfast spot celebrated its entry into Massachusetts earlier this year with the opening of its first greater Boston-area location in Hanover in January. The new restaurant will be located at 777 Boylston St. in the iconic Back Bay neighborhood, bringing First Watch’s fresh, chef-driven menu to the heart of the city.
“This high-profile location in the heart of Boston is a major milestone as we continue our growth in New England and beyond,” said Chris Tomasso, First Watch CEO & President. “We’re grateful for the warm welcome we received for our first Massachusetts location earlier this year and look forward to bringing First Watch’s innovative menu and signature hospitality to the Back Bay.”
First Watch is widely beloved for its modern take on breakfast and brunch classics showcasing high quality ingredients like cage-free eggs, organic mixed greens, all-natural chicken and fresh – never frozen – breakfast potatoes. All dishes are made to order using fresh ingredients in a kitchen without heat lamps, microwaves or deep fryers, and its seasonal menu rotates five times per year. The diverse menu offers classics, such as The Traditional breakfast, benedicts, omelets and Avocado Toast, as well as curated hashes and bowls, including fan favorites like Farmhouse Hash and Pesto Chicken Quinoa Bowl, plus Instagrammable shareables, like Million Dollar Bacon. The restaurant also offers a robust lunch menu of sandwiches and salads, including Superfood Kale Salad, the Ham and Gruyere Melt and its popular “Two for You” lunch combination.
The Boylston team will start each morning by juicing fresh fruits and vegetables like kale, apple and cucumber for an array of juices, including Morning Meditation and Kale Tonic. The restaurant also takes immense pride in its socially responsible Project Sunrise coffee, sourced from women-owned coffee farms based in South America.
The Boylston flagship location design will represent the community it serves and complement the surrounding historic district, including a one-of-a-kind, Boston-inspired mural specially designed and painted by a local artist. The restaurant will also feature a welcoming outdoor dining patio. The weekend prior to opening, the restaurant will raise money to support Dana-Farber Cancer Institute and the Jimmy Fund’s mission to defy cancer – a continuation of the partnership started at Hanover earlier this year.
The Boston opening will create approximately 30 new jobs for the local community. Recently recognized as the “#1 Most Loved Workplace in America” by Newsweek and the Best Practice Institute, First Watch prides itself on its “No Night Shifts Ever” policy, which prioritizes employee wellbeing, allowing all staff to enjoy their evenings off. Open positions will be posted to First Watch’s Careers site this Fall.
First Watch is open seven days a week, 7 a.m. to 2:30 p.m. For more information, visit FirstWatch.com, and connect on Instagram and Facebook with @FirstWatch.
About First Watch
First Watch is the leading Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch's chef-driven menu rotates five times a year and includes elevated executions of classic favorites alongside specialties such as its Quinoa Power Bowl, Lemon Ricotta Pancakes, Chickichanga, Morning Meditation fresh juice and signature Million Dollar Bacon. After first appearing on the list in 2022 and 2023, First Watch was named 2024’s #1 Most Loved Workplace® in America by Newsweek and the Best Practice Institute. In 2023, First Watch was named the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation's Restaurant News for its seasonal Braised Short Rib Omelet. First Watch operates more than 570 First Watch restaurants in 30 states. For more information, visit www.firstwatch.com.
Media Contact:
pr@firstwatch.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e0e00b0e-1508-4ca7-8e24-e851aa414d8e
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