Only 3 days left on the American Home Shield 50% offer

Rhea-AI Summary

Frontdoor, Inc. (NASDAQ: FTDR) has launched a limited-time promotion offering 50% off annual home service plans, including the Gold and Silver options, aimed at providing homeowners with financial relief.

This promotion allows new members to take advantage of this offer until April 7, enhancing the affordability of their plans, which typically cover repairs and replacements of home systems and appliances. The ShieldSilver plan averages $34 per month, while the ShieldGold plan costs about $49 monthly.

Positive

• 50% discount on annual home service plans boosts customer acquisition potential.
• Promotional strategy addresses economic concerns, enhancing brand loyalty.

Negative

• None.

Limited time promotion can save consumers hundreds of dollars

MEMPHIS, Tenn.--(BUSINESS WIRE)-- American Home Shield, a Frontdoor, Inc. (NASDAQ: FTDR) company and the nation’s leading provider of home service plans, is offering 50 percent off Gold or Silver annual home service plans and homeowners have just three days left to take advantage of this incredible promotion.

“Our plans are designed to provide homeowners value and budget protection, and at a time of such economic uncertainty, we want to help get them the protection they need,” said Kathy Collins, Frontdoor’s chief marketing officer. “We have never offered a discount like this before but feel now more than ever homeowners need us to help shield them against unexpected, but inevitable breakdowns.”

A home service plan is a one-year service contract that helps cover the repair and replacement costs when parts of covered systems and appliances break down due to normal wear and tear. It complements homeowner’s insurance by protecting things insurance doesn’t.

The ShieldSilver plan, which helps protect parts of 14 major systems such as heating and cooling systems, electrical systems and plumbing systems, retails for a national average price of $34 per month. The ShieldGold plan expands protection to 23 items, including everything in ShieldSilver plus nine every day appliances. It retails for a national average price of $49 per month.

“The 50 percent off promotion cuts those already reasonable prices in half,” Collins said. “Consumers will not find another offer that provides so much value in protecting their most valuable asset.”

The 50 percent off offer is available to new members for first year ShieldGold and ShieldSilver base plans only and must be redeemed by this coming Friday, April 7.

For more information about how American Home Shield can help protect your budget from unplanned home expenses, please visit www.ahs.com, or for coverage details, including fees, limitations and exclusions, please visit www.ahs.com/contracts.

About Frontdoor

Frontdoor is reimagining how homeowners maintain and repair their most valuable asset. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, gives homeowners budget protection and convenience, covering up to 23 essential home systems and appliances. Frontdoor is a cutting edge, one-stop app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real time through video chat with pre-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners a range of other benefits including DIY tips, discounts and more. For more information about American Home Shield and Frontdoor, please visit frontdoorhome.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230405005242/en/

Alison Bishop

901.827.6956

mediacenter@ahs.com

Media:

Tom Collins

816.500.0336

mediacenter@ahs.com

Source: American Home Shield

FAQ

What is the latest promotion from Frontdoor, Inc. (FTDR)?

Frontdoor, Inc. (FTDR) is offering a 50% discount on Gold and Silver annual home service plans until April 7.

How much do the home service plans cost after the discount?

After the 50% discount, the ShieldSilver plan will cost approximately $17 per month, and the ShieldGold plan will cost about $24.50 per month.

Who can take advantage of the 50% off promotion from Frontdoor (FTDR)?

The 50% off promotion is available to new members purchasing the first year of ShieldGold and ShieldSilver base plans.

When does the Frontdoor promotion end?

The promotion ends on April 7.