American Home Shield Offering Its Biggest Discount Ever

Rhea-AI Summary

Frontdoor, Inc. (NASDAQ: FTDR) has announced its largest discount in history, offering new members 50% off annual ShieldGold and ShieldSilver home service plans from March 13 to April 7, 2023. This initiative is designed to help homeowners manage rising costs amid inflation. The ShieldSilver plan covers 14 home systems for a national average of $34 per month, while the ShieldGold plan covers 23 items, priced at $49 monthly. Executives emphasized the value and budget protection provided by these plans, reinforcing Frontdoor's commitment to supporting homeowners.

Positive

• Launch of a historic 50% discount on ShieldGold and ShieldSilver plans, potentially attracting new customers.
• Increased value for homeowners amid inflation concerns by offering affordable service plans.

Negative

• None.

For a limited time, new members can get 50 percent off the ShieldGold or ShieldSilver plans

MEMPHIS, Tenn.--(BUSINESS WIRE)-- American Home Shield, a Frontdoor, Inc. (NASDAQ: FTDR) brand and the nation’s leading provider of home service plans, today announced its biggest discount ever. From March 13 – April 7, 2023, new members can get 50 percent off the ShieldGold or ShieldSilver annual home service plans.

“We are excited to offer homeowners the biggest discount we have ever offered in our 52-year history,” said Kathy Collins, Frontdoor’s chief marketing officer. “As homeowners continue to battle inflation and other factors, we are making it easier to protect their greatest investment — the place they call home.”

A home service plan is a one-year service contract that helps cover the repair and replacement costs when parts of covered systems and appliances break down due to normal wear and tear. It complements homeowner’s insurance by protecting things insurance doesn’t, like normal wear and tear.

“American Home Shield products are designed to provide homeowners with tremendous value and budget protection for home systems and appliances,” said Raj Midha, American Home Shield’s general manager.

The ShieldSilver plan, which helps protect parts of 14 major systems such as heating and cooling systems, electrical systems and plumbing systems, retails for a national average price of $34 per month. The ShieldGold plan expands protection to 23 items, including everything in ShieldSilver plus nine every day appliances. It retails for a national average price of $49 per month.

"There's never been a better time to buy an American Home Shield plan and lock in your price for an entire year,” Midha said. “You'll be hard pressed to find a more cost-effective way to protect the systems and appliances you count on every day.”

The 50 percent off offer is available to new members for first year ShieldGold and ShieldSilver base plans only and must be redeemed by April 7. For more information about this offer and how American Home Shield can help protect your budget from unplanned home expenses, please visit www.shopping.ahs.com, or for coverage details, including fees, limitations and exclusions, please visit www.ahs.com/contracts.

About Frontdoor

Frontdoor is reimagining how homeowners maintain and repair their most valuable asset. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, gives homeowners budget protection and convenience, covering up to 23 essential home systems and appliances. Frontdoor is a cutting edge, one-stop app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real time through video chat with pre-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners a range of other benefits including DIY tips, discounts and more. For more information about American Home Shield and Frontdoor, please visit frontdoorhome.com (soon to be frontdoor.com).

View source version on businesswire.com: https://www.businesswire.com/news/home/20230313005104/en/

Tom Collins

816.500.0336

mediacenter@ahs.com

Source: American Home Shield

FAQ

What is the discount offered by Frontdoor, Inc. (FTDR) for new members?

Frontdoor, Inc. (NASDAQ: FTDR) is offering new members a 50% discount on ShieldGold and ShieldSilver plans from March 13 to April 7, 2023.

When does the 50% discount on Frontdoor's home service plans end?

The 50% discount on ShieldGold and ShieldSilver plans ends on April 7, 2023.

How much does the ShieldGold plan cost after the discount?

The ShieldGold plan costs a national average of $49 per month after the 50% discount for new members.

What does the ShieldSilver plan cover?

The ShieldSilver plan covers 14 major home systems, including heating and cooling, electrical, and plumbing systems.