Good Good Golf Secures $45M Investment to Fuel Expansion Across Media, Commerce, and Live Experiences
Good Good Golf has secured a significant $45 million funding round led by Creator Sports Capital, with participation from Manhattan West, Sunflower Bank, and Peyton Manning's Omaha Productions. The investment will support the company's global expansion across content, retail, and live experiences.
Founded in 2020 by Garrett Clark and Matt Kendrick, Good Good Golf has grown into a major golf media and lifestyle brand with over 1.75 million YouTube subscribers. The company has established partnerships with Dick's Sporting Goods and Callaway, developing premium golf gear and maintaining a successful direct-to-consumer business.
The brand collaborates with NBC Sports and GOLF Channel on live-televised tournaments like the Good Good Desert Knockout. Good Good Golf also holds an ownership stake in L.A. Golf Club and maintains professional golfer sponsorships, demonstrating its growing influence in the sport.
Good Good Golf ha ottenuto un significativo finanziamento di 45 milioni di dollari guidato da Creator Sports Capital, con la partecipazione di Manhattan West, Sunflower Bank e Omaha Productions di Peyton Manning. L'investimento supporterà l'espansione globale dell'azienda nei settori dei contenuti, del retail e delle esperienze dal vivo.
Fondata nel 2020 da Garrett Clark e Matt Kendrick, Good Good Golf è cresciuta fino a diventare un importante marchio di media e lifestyle nel golf, con oltre 1,75 milioni di iscritti su YouTube. L'azienda ha stabilito partnership con Dick's Sporting Goods e Callaway, sviluppando attrezzature da golf di alta qualità e mantenendo un'attività di vendita diretta al consumatore di successo.
Il marchio collabora con NBC Sports e GOLF Channel per tornei trasmessi in diretta, come il Good Good Desert Knockout. Good Good Golf detiene anche una partecipazione nell'L.A. Golf Club e mantiene sponsorizzazioni con golfisti professionisti, dimostrando la sua crescente influenza nel settore.
Good Good Golf ha conseguido una significativa liderada por Creator Sports Capital, con la participación de Manhattan West, Sunflower Bank y Omaha Productions de Peyton Manning. La inversión apoyará la expansión global de la empresa en contenido, retail y experiencias en vivo.
Fundada en 2020 por Garrett Clark y Matt Kendrick, Good Good Golf se ha convertido en una importante marca de medios y estilo de vida en el golf, con más de 1.75 millones de suscriptores en YouTube. La compañía ha establecido asociaciones con Dick's Sporting Goods y Callaway, desarrollando equipos de golf premium y manteniendo un exitoso negocio directo al consumidor.
La marca colabora con NBC Sports y GOLF Channel en torneos transmitidos en vivo, como el Good Good Desert Knockout. Good Good Golf también posee una participación en el L.A. Golf Club y mantiene patrocinios con golfistas profesionales, demostrando su creciente influencia en el deporte.
굿 굿 골프는 Creator Sports Capital이 주도하고 Manhattan West, Sunflower Bank, Peyton Manning의 Omaha Productions가 참여한 4500만 달러 규모의 자금 조달 라운드를 확보했습니다. 이 투자는 콘텐츠, 소매 및 라이브 경험을 통해 회사의 글로벌 확장을 지원할 것입니다.
2020년 Garrett Clark와 Matt Kendrick에 의해 설립된 Good Good Golf는 175만 명 이상의 YouTube 구독자를 보유한 주요 골프 미디어 및 라이프스타일 브랜드로 성장했습니다. 이 회사는 Dick's Sporting Goods 및 Callaway와 파트너십을 맺고 프리미엄 골프 장비를 개발하며 성공적인 직접 소비자 비즈니스를 유지하고 있습니다.
이 브랜드는 NBC Sports 및 GOLF Channel과 협력하여 Good Good Desert Knockout과 같은 라이브 방송 토너먼트를 진행합니다. Good Good Golf는 또한 L.A. Golf Club에 대한 소유 지분을 보유하고 있으며, 프로 골퍼 후원을 통해 스포츠에서의 영향력을 더욱 확장하고 있습니다.
Good Good Golf a sécurisé un financement significatif de 45 millions de dollars dirigé par Creator Sports Capital, avec la participation de Manhattan West, Sunflower Bank et Omaha Productions de Peyton Manning. Cet investissement soutiendra l'expansion mondiale de l'entreprise dans les domaines du contenu, du commerce de détail et des expériences en direct.
Fondée en 2020 par Garrett Clark et Matt Kendrick, Good Good Golf est devenue une marque majeure de médias et de style de vie dans le golf, avec plus de 1,75 million d'abonnés sur YouTube. L'entreprise a établi des partenariats avec Dick's Sporting Goods et Callaway, développant des équipements de golf haut de gamme et maintenant une activité directe au consommateur prospère.
La marque collabore avec NBC Sports et GOLF Channel sur des tournois diffusés en direct, comme le Good Good Desert Knockout. Good Good Golf détient également une participation dans le L.A. Golf Club et maintient des parrainages de golfeurs professionnels, démontrant son influence croissante dans le sport.
Good Good Golf hat eine bedeutende Finanzierungsrunde in Höhe von 45 Millionen Dollar gesichert, die von Creator Sports Capital geleitet wird, mit Beteiligung von Manhattan West, Sunflower Bank und Peyton Mannings Omaha Productions. Die Investition wird die globale Expansion des Unternehmens in den Bereichen Inhalte, Einzelhandel und Live-Erlebnisse unterstützen.
Gegründet im Jahr 2020 von Garrett Clark und Matt Kendrick, hat sich Good Good Golf zu einer bedeutenden Golf-Medien- und Lifestyle-Marke entwickelt, mit über 1,75 Millionen YouTube-Abonnenten. Das Unternehmen hat Partnerschaften mit Dick's Sporting Goods und Callaway etabliert, entwickelt Premium-Golf-Ausrüstung und betreibt ein erfolgreiches Direktvertriebsmodell.
Die Marke arbeitet mit NBC Sports und dem GOLF Channel an live übertragenen Turnieren wie dem Good Good Desert Knockout zusammen. Good Good Golf hält auch einen Anteil am L.A. Golf Club und pflegt Sponsorenverträge mit professionellen Golfern, was ihren wachsenden Einfluss im Sport demonstriert.
- Secured substantial $45M funding round for expansion
- Strong YouTube presence with 1.75M+ subscribers
- Strategic retail partnerships with Dick's Sporting Goods and Callaway
- Successful direct-to-consumer business model
- Media partnerships with NBC Sports and GOLF Channel
- Ownership stake in L.A. Golf Club
- None.
Insights
Sunflower Bank's participation in the $45 million funding round for Good Good Golf signals an interesting strategic direction for FSUN. This represents a diversification of investment activities beyond traditional banking, specifically targeting the high-growth digital media and sports entertainment sectors.
The bank's Technology, Media, and Telecom group is positioning FSUN as a financial partner for digital innovators, potentially opening new revenue streams beyond conventional banking operations. This investment aligns with broader industry trends where regional banks seek differentiation through specialized financing segments.
While the exact
Good Good Golf's impressive metrics (1.75 million YouTube subscribers) and diversified revenue model across content, commerce, and events suggest solid due diligence by FSUN's investment team. The company's established partnerships with major brands (Dick's Sporting Goods, Callaway, NBC Sports) further validates the investment thesis.
For shareholders, this represents a calculated move into alternative investment opportunities with potential for higher returns than traditional banking assets, though with correspondingly higher risk profiles. The strategic relevance to FSUN's core banking business remains to be seen, but demonstrates management's willingness to explore adjacent revenue opportunities.
Growth Round Funding Led by Creator Sports Capital with Participation from Manhattan West, Sunflower Bank, and Peyton Manning’s Omaha Productions
"Good Good Golf has seen incredible momentum as we continue to redefine what it means to be a modern golf brand," said Matthew Kendrick, CEO of Good Good Golf. "This investment allows us to scale our media and commerce initiatives, bringing even more exciting content, products, and experiences to our rapidly expanding community. We’re harnessing the power of fandom to make golf more accessible, dynamic, and engaging for players and fans of all ages."
With over 1.75 million YouTube subscribers across multiple channels, Good Good Golf has built a worldwide audience through digital-first storytelling and high-energy competition, transforming how fans connect with the sport. By blending entertainment, sports, competition, and lifestyle, the brand has evolved beyond digital content into a thriving business—offering premium products, marquee events, and strategic partnerships that create new ways for fans to experience the game.
"We see Good Good Golf as more than just a media brand—it's a movement that is reshaping the golf industry," said Benjamin Grubbs, co-Managing Partner of Creator Sports. "Their 360-degree approach—spanning content, consumer products, retail, and live experiences—has cultivated an engaged fan base and driven extraordinary business growth. Their ability to turn audience passion into thriving commerce, partnerships, and live activations is what makes them so compelling. We’re thrilled to lead this investment and support their next phase of expansion."
Founded in 2020, Good Good Golf began when Garrett Clark and Matt Kendrick struck up a conversation at a golf tournament and discovered a shared vision for building a next-generation media company centered around golf. Fueled by the charisma, humor, and authenticity of Clark, Stephen Castaneda, and Matt Scharff—who have been part of the journey from the start—Good Good Golf has built a passionate global community, redefining the game with energy, creativity, and a genuine love for golf.
"I'm excited to partner with our new friends at Good Good Golf. Their content is fun and creative, and I'm hoping they can help me lower my golf score," said Peyton Manning, Founder of Omaha Productions.
This funding supports Good Good Golf’s continued expansion, reinforcing its role in reshaping how golf is played, watched, and experienced. The company has grown into a dominant player in golf retail and entertainment, with top-selling products at Dick’s Sporting Goods, a Callaway partnership developing premium golf gear, and a thriving direct-to-consumer business.
“Manhattan West is extremely excited to partner with the Good Good Golf team at such a unique time in the sport,” said Matt Gibbons, Managing Director of Manhattan West Private Equity. “They are at the forefront of the evolving golf ecosystem, tapping into the powerful tailwinds that are driving the sport’s next generation and beyond. Their proven ability to create lasting and engaging content supported by a large, loyal, and passionate community is redefining the game and we are eager to help take them to the next level.”
“Sunflower Bank is proud to support Good Good Golf, Creator Sports Capital, and Manhattan West with this strategic financing. This investment underscores our commitment to empowering innovators across the digital media space, driving growth, and unlocking new opportunities in an ever-evolving industry. We couldn’t be more excited to help with this transaction and are thrilled to be a part of the Good Good Golf journey,” said Matt Wysong, Managing Director of Sunflower Bank’s Technology, Media, and Telecom group.
Good Good Golf is also revolutionizing competitive events, collaborating with NBC Sports and GOLF Channel on high-energy, live-televised tournaments like the Good Good Desert Knockout, featuring top athletes and entertainers. The company’s presence extends further through professional golfer sponsorships and an ownership stake in L.A. Golf Club, strengthening its influence in the sport. As its impact grows, Good Good Golf continues to push the boundaries of fan engagement, competition, and modern golf culture.
In the transaction, Good Good Golf was advised by Vela Wood Staley Young P.C. Creator Sports Capital was advised by Moelis & Company LLC, and DME Law, LLP provided legal counsel. Good Good Golf is represented by WME.
About Good Good Golf
Good Good Golf is a next-generation sports and media brand redefining how golf is experienced and enjoyed. Built on a foundation of engaging digital content, premium products, and dynamic live events, Good Good Golf has cultivated a passionate global community of fans. Through its content-to-commerce model, the company seamlessly blends entertainment, competition, and lifestyle, making golf more accessible, exciting, and relevant to a new generation of players and enthusiasts. Whether through top-tier apparel, sold-out events, or compelling storytelling, Good Good Golf is changing the game—one swing at a time.
About Creator Sports Capital
Creator Sports Capital is an investment firm dedicated to supporting high-growth companies in the creator economy, with a focus on both traditional and emerging areas of sports. We collaborate with businesses that are redefining sports and entertainment, harnessing the influence of digital creators and fan-driven communities. To learn more, visit www.creatorcapital.io/sports.
About Manhattan West
Manhattan West Private Equity is an active value-add investor in the lower-middle-market focused on the media, entertainment, sports, and consumer sectors. As part of a global strategic investment firm, Manhattan West also provides private wealth and proprietary alternative investments across private equity, venture capital, real estate, and private debt. For more information about Manhattan West’s diverse team and investment approach, visit https://manhattanwest.com/private-investments/private-equity/.
About Sunflower Bank
With
About Omaha Productions
Omaha Productions is a media company founded by Peyton Manning in 2020, that focuses on developing content that unifies and uplifts audiences. Omaha Productions currently serves as executive producer for ESPN’s Emmy Award-winning Monday Night Football with
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- LinkedIn: @Good_Good_Golf
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Michelle Slavich
MichelleSlavich@gmail.com
Source: Good Good Golf
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