Freshworks Launches New Partner Program with Expanded Reseller and Services Offerings
Freshworks (NASDAQ: FRSH) has unveiled a new global partner program for resellers and service delivery partners, designed to simplify business operations and accelerate revenue growth. The revamped program, which includes over 500 transacting partners, features flexible sales engagement models and enhanced support services.
Key components include flexible monetization options, ranging from one-time commissions to ongoing revenue opportunities, and a new service delivery partner program offering training, certifications, and direct sales team engagement. Premier resellers receive recurring margins, billing control, and enhanced customer relationship management capabilities.
The program has attracted notable global partners including Climb, Gorilla Services, SHI International, Unisys, and Xcession, focusing on partner-led markets across Asia and Latin America while expanding in North America and Europe. Partners receive increased regional sales support, marketing development funds, and technical enablement resources.
Freshworks (NASDAQ: FRSH) ha presentato un nuovo programma globale per partner dedicato a rivenditori e partner di servizi, progettato per semplificare le operazioni aziendali e accelerare la crescita dei ricavi. Il programma rinnovato, che include oltre 500 partner attivi, offre modelli di coinvolgimento nelle vendite flessibili e servizi di supporto migliorati.
I componenti chiave includono opzioni di monetizzazione flessibili, che vanno da commissioni una tantum a opportunità di guadagno continuativo, e un nuovo programma per partner di servizi che offre formazione, certificazioni e coinvolgimento diretto con i team di vendita. I rivenditori principali ricevono margini ricorrenti, controllo della fatturazione e capacità migliorate di gestione delle relazioni con i clienti.
Il programma ha attratto partner globali di rilievo tra cui Climb, Gorilla Services, SHI International, Unisys e Xcession, concentrandosi su mercati guidati dai partner in Asia e America Latina, mentre si espande in Nord America e Europa. I partner ricevono un supporto regionale alle vendite potenziato, fondi per lo sviluppo del marketing e risorse per l'abilitazione tecnica.
Freshworks (NASDAQ: FRSH) ha presentado un nuevo programa global para socios dirigido a revendedores y socios de entrega de servicios, diseñado para simplificar las operaciones comerciales y acelerar el crecimiento de ingresos. El programa renovado, que incluye más de 500 socios activos, cuenta con modelos de participación en ventas flexibles y servicios de soporte mejorados.
Los componentes clave incluyen opciones de monetización flexibles, que van desde comisiones únicas hasta oportunidades de ingresos continuos, y un nuevo programa de socios de entrega de servicios que ofrece capacitación, certificaciones y participación directa con los equipos de ventas. Los revendedores principales reciben márgenes recurrentes, control de facturación y capacidades mejoradas de gestión de relaciones con los clientes.
El programa ha atraído a socios globales notables, incluyendo Climb, Gorilla Services, SHI International, Unisys y Xcession, enfocándose en mercados liderados por socios en Asia y América Latina, mientras se expande en América del Norte y Europa. Los socios reciben un mayor apoyo regional en ventas, fondos para el desarrollo de marketing y recursos de habilitación técnica.
Freshworks (NASDAQ: FRSH)는 리셀러 및 서비스 제공 파트너를 위한 새로운 글로벌 파트너 프로그램을 발표했습니다. 이 프로그램은 비즈니스 운영을 간소화하고 수익 성장을 가속화하도록 설계되었습니다. 500개 이상의 거래 파트너를 포함하는 이 개편된 프로그램은 유연한 판매 참여 모델과 향상된 지원 서비스를 제공합니다.
주요 구성 요소에는 일회성 커미션에서 지속적인 수익 기회에 이르기까지 다양한 수익화 옵션과 교육, 인증 및 직접 판매 팀 참여를 제공하는 새로운 서비스 제공 파트너 프로그램이 포함됩니다. 프리미어 리셀러는 반복적인 마진, 청구 제어 및 향상된 고객 관계 관리 기능을 받습니다.
이 프로그램은 Climb, Gorilla Services, SHI International, Unisys 및 Xcession와 같은 주목할 만한 글로벌 파트너를 유치했으며, 아시아와 라틴 아메리카의 파트너 주도 시장에 집중하면서 북미와 유럽으로 확장하고 있습니다. 파트너는 증가된 지역 판매 지원, 마케팅 개발 자금 및 기술 지원 리소스를 받습니다.
Freshworks (NASDAQ: FRSH) a dévoilé un nouveau programme mondial pour les partenaires destiné aux revendeurs et aux partenaires de prestation de services, conçu pour simplifier les opérations commerciales et accélérer la croissance des revenus. Le programme révisé, qui comprend plus de 500 partenaires actifs, propose des modèles d'engagement commercial flexibles et des services de support améliorés.
Les éléments clés comprennent des options de monétisation flexibles, allant des commissions ponctuelles aux opportunités de revenus récurrents, ainsi qu'un nouveau programme pour les partenaires de prestation de services offrant formation, certifications et engagement direct des équipes de vente. Les revendeurs principaux bénéficient de marges récurrentes, de contrôle de facturation et de capacités améliorées de gestion des relations clients.
Le programme a attiré des partenaires mondiaux notables tels que Climb, Gorilla Services, SHI International, Unisys et Xcession, se concentrant sur des marchés dirigés par des partenaires en Asie et en Amérique latine tout en s'étendant en Amérique du Nord et en Europe. Les partenaires reçoivent un soutien accru aux ventes régionales, des fonds de développement marketing et des ressources d'habilitation technique.
Freshworks (NASDAQ: FRSH) hat ein neues globales Partnerprogramm für Wiederverkäufer und Service-Partner vorgestellt, das darauf abzielt, die Geschäftsabläufe zu vereinfachen und das Umsatzwachstum zu beschleunigen. Das überarbeitete Programm, das über 500 aktive Partner umfasst, bietet flexible Vertriebsengagement-Modelle und verbesserte Unterstützungsdienste.
Wichtige Komponenten sind flexible Monetarisierungsoptionen, die von einmaligen Provisionen bis hin zu fortlaufenden Einnahmequellen reichen, sowie ein neues Programm für Service-Partner, das Schulungen, Zertifizierungen und direkte Vertriebsmitarbeiter-Engagements bietet. Premium-Wiederverkäufer erhalten wiederkehrende Margen, Rechnungssteuerung und verbesserte Kundenbeziehungsmanagement-Fähigkeiten.
Das Programm hat bedeutende globale Partner wie Climb, Gorilla Services, SHI International, Unisys und Xcession angezogen, die sich auf partnergeführte Märkte in Asien und Lateinamerika konzentrieren und gleichzeitig in Nordamerika und Europa expandieren. Partner erhalten erhöhte regionale Vertriebsunterstützung, Mittel für die Marketingentwicklung und technische Unterstützung.
- Expansion of partner network with 500+ transacting partners globally
- New revenue streams through flexible monetization options for partners
- Enhanced market penetration in key regions (Asia, Latin America, North America, Europe)
- Introduction of recurring margins for premier resellers
- None.
Insights
Freshworks' new partner program represents a strategic expansion of their distribution channels that could meaningfully accelerate their market penetration. The inclusion of 500+ transacting partners provides substantial scale for their go-to-market approach, potentially driving faster revenue growth without the proportional increase in direct sales costs typically associated with expansion.
Most compelling is their multi-tier engagement model offering partners everything from one-time commissions to recurring revenue opportunities. This flexibility removes barriers to partner adoption while the recurring margin structure for premier resellers creates long-term revenue alignment between Freshworks and its most committed partners.
The geographic strategy targets both emerging markets (Asia, Latin America) and established territories (North America, Europe), indicating a comprehensive approach to channel development. Their vertical focus on banking, healthcare, financial services, retail, and public sector suggests targeted penetration of high-value industries rather than unfocused expansion.
Testimonials from partners like Climb and Whitlock indicate the program is already gaining traction. Particularly notable is Whitlock's statement about "structuring our entire go-to-market around the Freshworks partnership" - signaling strong partner commitment that could drive significant customer acquisition outside Freshworks' direct reach.
Freshworks' revamped partner program addresses several critical elements that drive successful channel programs in the enterprise software space. The tiered approach with flexible engagement models allows partners to select their optimal level of commitment - from referral partners earning one-time commissions to premier resellers managing the full customer lifecycle.
The program's architecture shows maturity in recognizing different partner types require different support models. The new dedicated offering for service delivery partners (including system integrators) fills a gap in their previous channel structure and should enhance implementation quality while reducing dependency on internal professional services teams.
Their emphasis on simplicity and rapid time-to-value directly counters a common challenge in enterprise software partnerships - lengthy enablement periods before partners become productive. This approach aligns with Freshworks' overall product philosophy of offering "uncomplicated service software" as they've extended this principle to their partner relationships.
The enhanced support mechanisms - including marketing development funds, technical enablement, and regional sales support - indicate Freshworks is making the necessary investments to drive partner success rather than merely expanding their partner roster without adequate enablement resources. The program appears well-structured to convert partner potential into actual revenue growth.
Uncomplicated service software, flexible engagement models, and a new services delivery program help Freshworks partners accelerate time to value
SAN MATEO, Calif., April 02, 2025 (GLOBE NEWSWIRE) -- Freshworks (NASDAQ: FRSH) today announced the launch of its new global partner program for resellers and service delivery partners. Designed to be as easy to adopt and scale as Freshworks’ products, the program enables partners to deliver more customer value and rapid impact from the front lines to the bottom line.
"Our new program makes it easier than ever for partners to do business with Freshworks and grow new revenue streams. Whether they choose to resell our customer and employee experience software or provide value-added professional services, we offer flexible monetization options that eliminate complexity—leading to faster time to value and higher deal conversion rates," said Laura Padilla, Senior Vice President of Channels and Alliances at Freshworks. "Partners who choose Freshworks over outdated, outsized solutions will realize a return on investment in days not years.”
The revamped program includes more than 500 transacting partners, including global partners such as Climb, Gorilla Services, SHI International, Unisys, and Xcession. Resellers enable Freshworks’ global expansion efforts in partner-led markets across Asia and Latin America while driving deeper penetration in key growth markets in North America and Europe, bringing deep industry expertise in banking, healthcare, financial services, retail, and the public sector—helping businesses deliver exceptional customer and employee experiences.
The revamped Freshworks Partner Program includes:
- Flexible Sales Engagement Models – Partners can choose the business model that best fits their needs, ranging from one-time commissions as sales consultants to ongoing revenue opportunities as authorized resellers, premier resellers, or service providers.
- New Offering for Service Delivery Partners – System integrators and solution providers offering professional services can now join a new program that provides training, certifications, and direct engagement with Freshworks’ sales teams, with leads shared directly with them.
- Faster Impact for Partners and Customers – Freshworks’ people-first approach empowers partners to manage the full customer lifecycle with specialized enablement, certifications, and direct access to Freshworks experts and resources. Premier resellers benefit from recurring margins on every sale, full control over billing and renewals, and deeper customer relationships.
- Enhanced Partner Services and Support – Partners will receive increased regional sales support, marketing development funds, enablement and internal alignment. The Freshworks Professional Services team will also provide key technical enablement and onboarding training in addition to opportunities for partner services delivery across markets and business segments with a refreshed sponsorship model to ensure partner success.
Resellers who have chosen to partner with Freshworks to deliver exceptional customer and employee service say:
Dale Foster, chief executive officer of Climb Channel Solutions said, "Climb evaluates over 200 vendors each year in multiple categories and selects only a few to onboard and sell to our customer base. Freshworks emerged as the clear leader in the ITSM market with an enterprise-grade solution without the enterprise complexity. Our partnership with Freshworks enables Climb and our reseller partners to deliver innovative, simplified solutions that accelerate digital transformation for their customers."
Joachim Beckmann, chief executive officer of Gorilla Services said, “We share a mission with Freshworks to provide the simplest possible solutions to our customers’ most complex problems. The alignment of our values helps us deliver results for our European customers in just weeks, not months or years!”
Jeff Jamieson, chief executive officer of Whitlock said, “We have had the opportunity to partner with many software companies in our 20 years and it has been so refreshing to work with Freshworks. The program is clear, easy to understand and is structured to reward us for our commitment. More importantly, we appreciate that the program is backed up with action. As a result, we are structuring our entire go-to-market around the Freshworks partnership.”
Learn more about the Freshworks Partner Program and sign up here.
About Freshworks
Freshworks Inc. builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. For the latest company news and customer stories, visit www.freshworks.com and follow us on Facebook, LinkedIn, and X.
© 2025 Freshworks Inc. All Rights Reserved. Freshworks and its associated logo is a trademark of Freshworks Inc. All other company, brand and product names may be trademarks or registered trademarks of their respective companies. Nothing in this press release should be construed to the contrary, or as an approval, endorsement or sponsorship by any third parties of Freshworks Inc. or any aspect of this press release.
Press Contact
pr@freshworks.com
FAQ
What are the key features of Freshworks' (FRSH) new partner program in 2025?
How many partners are currently participating in Freshworks' (FRSH) new program?
What benefits do premier resellers receive in Freshworks' (FRSH) partner program?
Which geographical markets does Freshworks (FRSH) target with its new partner program?
What types of engagement models does Freshworks (FRSH) offer to partners?
