OutKick Delivers Back-to-Back Months With Double Digit Year Over Year Growth
OutKick, FOX 's sports multimedia platform, reported significant growth in November 2024. The platform achieved 7.7 million total desktop and mobile unique visitors (up 21% YoY), 34 million total multiplatform views (up 39% YoY), and 32 million total multiplatform minutes (up 38% YoY).
Social media performance was equally impressive, with 2.1 million social actions across Facebook, X, and Instagram (up 64% YoY and 11% MoM), and 17.7 million total video views on Facebook, X, and YouTube (up 94% YoY). The platform's success is attributed to its coverage of stories at the intersection of sports, culture, and politics.
OutKick, la piattaforma sportiva multimediale di FOX, ha riportato una crescita significativa a novembre 2024. La piattaforma ha raggiunto 7,7 milioni di visitatori unici totali su desktop e mobile (in aumento del 21% rispetto all'anno precedente), 34 milioni di visualizzazioni totali su più piattaforme (in aumento del 39% rispetto all'anno precedente) e 32 milioni di minuti totali su più piattaforme (in aumento del 38% rispetto all'anno precedente).
Le performance sui social media sono state altrettanto impressionanti, con 2,1 milioni di azioni sociali su Facebook, X e Instagram (in crescita del 64% su base annua e dell'11% su base mensile), e 17,7 milioni di visualizzazioni video totali su Facebook, X e YouTube (in aumento del 94% rispetto all'anno precedente). Il successo della piattaforma è attribuito alla sua copertura di storie che si intersecano tra sport, cultura e politica.
OutKick, la plataforma deportiva multimedia de FOX, reportó un crecimiento significativo en noviembre de 2024. La plataforma alcanzó 7,7 millones de visitantes únicos totales en desktop y móvil (un aumento del 21% interanual), 34 millones de vistas totales en múltiples plataformas (un aumento del 39% interanual) y 32 millones de minutos totales en múltiples plataformas (un aumento del 38% interanual).
El rendimiento en redes sociales fue igualmente impresionante, con 2,1 millones de acciones sociales en Facebook, X e Instagram (un incremento del 64% interanual y del 11% mensual), y 17,7 millones de vistas de video totales en Facebook, X y YouTube (un aumento del 94% interanual). El éxito de la plataforma se atribuye a su cobertura de historias en la intersección de deportes, cultura y política.
OutKick, FOX의 스포츠 멀티미디어 플랫폼, 2024년 11월에 괄목할 만한 성장을 기록했습니다. 이 플랫폼은 총 770만 명의 고유 방문자 (전년 대비 21% 증가), 총 3400만 플랫폼 간 조회수 (전년 대비 39% 증가), 총 3200만 플랫폼 간 시청 시간 (전년 대비 38% 증가)을 달성했습니다.
소셜 미디어 성과도 인상적이었으며, 210만 개의 소셜 행동이 Facebook, X 및 Instagram에서 발생했습니다 (전년 대비 64% 증가, 월대비 11% 증가), 그리고 1770만 개의 총 동영상 조회수가 Facebook, X 및 YouTube에서 기록되었습니다 (전년 대비 94% 증가). 플랫폼의 성공은 스포츠, 문화, 정치의 접점에서 이야기를 다룬 데 기인합니다.
OutKick, la plateforme multimédia sportive de FOX, a signalé une croissance significative en novembre 2024. La plateforme a atteint 7,7 millions de visiteurs uniques au total sur desktop et mobile (en hausse de 21 % par rapport à l'année précédente), 34 millions de vues totales multi-plateformes (en hausse de 39 % par rapport à l'année précédente) et 32 millions de minutes totales multi-plateformes (en hausse de 38 % par rapport à l'année précédente).
Les performances sur les réseaux sociaux étaient également impressionnantes, avec 2,1 millions d'actions sociales sur Facebook, X et Instagram (en hausse de 64 % par rapport à l'année précédente et de 11 % par rapport au mois précédent), et 17,7 millions de vues vidéo totales sur Facebook, X et YouTube (en hausse de 94 % par rapport à l'année précédente). Le succès de la plateforme est attribué à sa couverture de sujets à l'intersection du sport, de la culture et de la politique.
OutKick, die Multimedia-Sportplattform von FOX, verzeichnete im November 2024 ein signifikantes Wachstum. Die Plattform erreichte 7,7 Millionen einzigartige Besucher insgesamt auf Desktop und Mobil (ein Anstieg von 21% im Jahresvergleich), 34 Millionen Gesamtansichten über mehrere Plattformen (ein Anstieg von 39% im Jahresvergleich) und 32 Millionen Gesamtminuten über mehrere Plattformen (ein Anstieg von 38% im Jahresvergleich).
Die Leistung in sozialen Medien war ebenso beeindruckend, mit 2,1 Millionen sozialen Aktionen auf Facebook, X und Instagram (ein Anstieg von 64% im Jahresvergleich und 11% im Monatvergleich) sowie 17,7 Millionen Gesamtvideoansichten auf Facebook, X und YouTube (ein Anstieg von 94% im Jahresvergleich). Der Erfolg der Plattform wird auf ihre Berichterstattung über Geschichten an der Schnittstelle von Sport, Kultur und Politik zurückgeführt.
- 21% YoY growth in unique visitors reaching 7.7 million
- 39% YoY increase in multiplatform views to 34 million
- 94% YoY growth in video views across social platforms
- 64% YoY increase in social media engagement
- None.
Insights
In commenting on the digital performance, Senior Vice President and Managing Editor Gary Schreier said, “OutKick continues to drive the conversation where sports, culture and politics intersect. The platform’s tenacity in taking on stories that others are afraid to cover but everyone is talking about has led to our tremendous growth and increased the demand for our content.”
On Facebook, X (formerly Twitter), and Instagram, OutKick saw over 2.1 million social actions in November of 2024, up
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities.
*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com,BARSTOOLSPORTS.com, and NY Post Sports, October 2023 – November 2024 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, Instagram, X YouTube, November 2024, Report Date: 12/17/2024.
About OutKick
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241218754817/en/
OutKick Press Contact:
Brian Karpas
212-301-9966
brian.karpas@outkick.com
Source: OutKick
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