FOX News Sees Record Month on YouTube Driving Over 400 Million Video Views Throughout November

Rhea-AI Summary

FOX News achieved remarkable digital performance in November 2024, leading news brands with 4.5 billion total multiplatform minutes (up 57%) and 2.4 billion views (up 43%). The network set a YouTube record with 402 million video views, marking a 114% year-over-year increase. FOX News Digital attracted 114.9 million unique visitors, while their mobile app reached 7.2 million users. The network dominated social media engagement with 51 million total interactions. Meanwhile, FOXBusiness.com maintained its leadership position over CNN Business and Bloomberg.com, generating 162 million multiplatform views. In contrast, CNN experienced declines in both multiplatform views (-3%) and minutes (-8%) compared to November 2023.

Positive

• Record 402M YouTube views (+114% YoY)
• 4.5B total multiplatform minutes (+57% YoY)
• 2.4B total multiplatform views (+43% YoY)
• 114.9M unique visitors (+30% YoY)
• 51M social media interactions (+183% YoY)
• Outperformed competitors CNN and Bloomberg in business news segment

Negative

• None.

Insights

Digital Media Analyst

FOX News Digital's November performance showcases remarkable growth with 4.5 billion total multiplatform minutes (up 57%) and 2.4 billion views (up 43%). The YouTube milestone of 402 million views represents a 114% year-over-year increase, demonstrating strong digital engagement. This growth contrasts sharply with CNN's declining metrics. The platform's success during the election coverage, particularly the record-breaking YouTube performance with 1 million concurrent viewers, indicates effective digital strategy execution and content distribution. These metrics suggest FOX is successfully monetizing its digital presence and adapting to evolving media consumption patterns.

Market Research Analyst

The significant growth in digital engagement metrics directly impacts FOX's advertising revenue potential and market position. With 114.9 million unique visitors (up 30%) and leading social media engagement at 51 million interactions, FOX demonstrates strong audience retention and growth. FOX Business outperforming CNN Business and Bloomberg.com for consecutive months strengthens the company's competitive position in the financial news sector. These metrics are particularly valuable as they coincide with increased political advertising spending during an election cycle, suggesting potential revenue growth. The data indicates FOX is effectively monetizing its digital transformation strategy.

FOX News Digital Leads News Brands with Multiplatform Minutes and Views, While CNN Delivers Year-Over-Year Declines

NEW YORK--(BUSINESS WIRE)-- FOX News finished November as the top news brand on YouTube securing over 400 million video views during a historic election month, according to Shareablee. As Americans voted in an historical election, FOX News Digital marked its best month since November 2020 leading news brands with multiplatform views and minutes, according to Comscore. For the month, FOX News Digital secured 4.5 billion total multiplatform minutes (up 57% over November 2023), 2.4 billion total multiplatform views (up 43% over last year) and 114.9 million total digital multiplatform unique visitors (up 30% over November 2023).* Comparatively, CNN saw declines compared to November 2023 with both multiplatform views (down 3% vs. November 2023) and multiplatform minutes (down 8% vs. November 2023). Additional highlights include:

• The FOX News Mobile App reached 7.2 million unique visitors in November, its best month since September 2021.**

• On YouTube, FOX News saw a record month securing 402 million video views, a 114% year-over-year increase according to Shareablee.**** Notably, FNC’s YouTube channel saw a 171% increase compared to November 2023 in terms of hours spent. November 6^th, the day after the election, was the network’s best day ever on YouTube outpacing the closest competitor MSNBC by 156%. FOX News was number one with United States based outlets with Election Day livestream views on YouTube. Peaking at over 1 million concurrent viewers, FOX News’ stream on President-elect Donald Trump’s speech led NBC News, ABC News and all other streams. FOX Business was also number one in the business news competitive set throughout November commanding 88 million views.*****

• FOX News was once again the most engaged brand on social media in the competitive set in November, with 51 million total social interactions, up 183% from the year prior, according to Emplifi. FOX News drove 15.2 million interactions on Facebook, 31.9 million Instagram interactions and 4.8 million X interactions. FOX Business drove 1.4 million social media interactions during November.

• FOXBusiness.com drove 162 million multiplatform views in November, surpassing CNN Business for the 32^nd straight month and Bloomberg.com for the 43^rd consecutive month. Additionally, the business site delivered 251 million multiplatform minutes and 22.1 million multiplatform unique visitors.***

NOVEMBER 2024 FOX NEWS DIGITAL VS. CNN.COM AND NYTIMES.COM

Multi-Platform Total Views
FOX News Digital – 2,379,000,000 (up 43% vs. November 2023)
CNN.com – 1,264,000,000 (down 3% vs. November 2023)
NYTimes.com – 1,681,000,000 (up 18% vs. November 2023)

Multi-Platform Total Minutes
FOX News Digital – 4,500,000,000 (up 57% vs. November 2023)
CNN.com – 1,778,000,000 (down 8% vs. November 2023)
NYTimes.com – 1,534,000,000 (down 1% vs. November 2023)

Total Digital Multi-Platform Unique Visitors
FOX News Digital - 114,879,000 (up 30% vs. November 2023)
CNN.com – 122,754,000 (up 6% vs. November 2023)
NYTimes.com – 91,991,000 (up 30% vs. November 2023)

*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. Fox News Digital, CBSNews.com, NBCNews.com, WashingtonPost.com, and ABCNews.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors, while brands like CNN.com and NYTimes.com have not opted in. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com, November 2024, U.S.

**Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. Fox News Digital, CBSNews.com, NBCNews.com, WashingtonPost.com, and ABCNews.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors, while brands like CNN.com and NYTimes.com have not opted in. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com, November 2024, U.S. & Comscore Mobile Metrix®, Mobile App Only, [FOX News Mobile App and CNN Mobile App], November 2024, U.S.

***Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. FoxBusiness.com, Yahoo! Finance, CNBC.com, TheStreet.com, Entrepreneur.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors. Custom-Defined List including FoxBusiness.com, Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com, Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money, TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance, November 2024, U.S.

****Source: Comscore Social, PowerRankings, YouTube, November 2024, Report Date: 12/16/2024. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com.

*****Source: Comscore Social, PowerRankings, YouTube, November 2024, Report Date: 12/16/2024. Custom-Defined List including FoxBusiness.com, Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com, Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money, TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance.

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer streaming services FOX Nation and FOX News International and the free ad-supported television service FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for more than 22 consecutive years, while FBN is the top business channel on cable. Owned by Fox Corporation, FOX News Media reaches nearly 200 million people each month.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241217851452/en/

FOX News Media Contact:

Connor Smith: 212-301-3879 or Connor.Smith@FOX.com

Source: FOX News Media

FAQ

How many YouTube views did FOX News achieve in November 2024?

FOX News achieved 402 million YouTube views in November 2024, marking a 114% increase year-over-year and setting a record month for the network.

What was FOX News Digital's total multiplatform engagement in November 2024?

FOX News Digital recorded 4.5 billion total multiplatform minutes and 2.4 billion multiplatform views in November 2024, representing increases of 57% and 43% respectively year-over-year.

How did FOX News perform on social media platforms in November 2024?

FOX News led the competitive set with 51 million total social interactions, including 15.2M on Facebook, 31.9M on Instagram, and 4.8M on X, showing a 183% increase from the previous year.

How did FOX News Digital compare to CNN in November 2024?

FOX News Digital significantly outperformed CNN, which experienced declines in both multiplatform views (-3%) and minutes (-8%), while FOX saw increases of 43% and 57% respectively.

What was FOX Business's performance in November 2024?

FOX Business led the business news segment with 88 million views, while FOXBusiness.com generated 162 million multiplatform views, surpassing CNN Business for the 32nd consecutive month.