FOX Weather Names Weather Channel Executive Jason Hermes as Vice President of Advertising Sales and Partnerships

Rhea-AI Summary

FOX Weather, FOX News Media's free ad-supported streaming television weather service, has appointed Jason Hermes as vice president of advertising sales and partnerships. Hermes, previously vice president of content marketing sales at The Weather Channel, will report to Dan Realson, senior vice president for FOX News Digital sales.

Hermes brings nearly three decades of experience in the advertising industry, having held positions at NBC News, NBCUniversal Media, Turner Media, and AMC Networks. At The Weather Channel, he drove new revenue streams and brand partnerships. His appointment aims to drive monetization and operations across FOX Weather's growing platform, which has become the fastest-growing weather service in the country in just three years.

Positive

• Appointment of experienced executive Jason Hermes as VP of advertising sales and partnerships
• FOX Weather has become the fastest-growing weather service in the country in just three years
• Expansion of FOX Weather's distribution across multiple platforms and devices

Negative

• None.

NEW YORK--(BUSINESS WIRE)-- FOX Weather, FOX News Media’s free ad-supported streaming television “FAST” weather service, has hired Jason Hermes as vice president of advertising sales and partnerships, announced Trey Gargano, executive vice president of FOX News Media advertising sales. Hermes, who was most recently the vice president of content marketing sales at The Weather Channel, will begin his new role today reporting to Dan Realson, senior vice president for FOX News Digital sales.

In making the announcement, Gargano said, “We are thrilled to welcome Jason to the FOX Weather team as we’re certain his decades of experience in developing and executing innovative strategies will help drive monetization and operations across our growing weather platform.”

Sharri Berg, president of FOX Weather, added, “As FOX Weather has become ubiquitous across all viewing platforms, we’re pleased to welcome Jason to the team, whose expertise in brand partnership will ensure continued optimization across our rapidly expanding audience.”

Hermes added, “In just three years, FOX Weather has become the fastest growing weather service in the country and I am excited to work with the team to help drive further innovations and brand expansions.”

For the past four years, Hermes served as vice president of content marketing sales at The Weather Channel. In this capacity, he helped drive new revenue streams and brand partnerships for the network. From 2017 to 2020, he led client development and partnerships for NBC News where he worked to improve market positioning and drive revenue growth for the NBC News Group. Previously, Hermes spent seven years as a senior television, digital and social media sales executive at NBCUniversal Media where he overdelivered a guidance six straight years of more than $30 million with an index ranging between 102% and 123%.

With nearly three decades in the advertising industry, Hermes got his start in the business in the NBC Page Program where he supported CNBC’s ad sales team. Throughout his tenure, he has held various positions at new and emerging media outlets, including Turner Media, AMC Networks, Martha Stewart Living Omnimedia, datumRx and Corporación América.

A graduate of Xavier University, Hermes received a Bachelor’s degree in Liberal Arts and Sciences.

FOX Weather is a 24/7 free ad-supported television service (FAST) operated by FOX News Media. The service builds upon FOX News Channel’s expansive news gathering units & FOX Television Stations’ (FTS) added resources with a combined 120 meteorologists for a comprehensive suite of weather products featuring local, regional, and national reporting, in addition to live programming. Utilizing multiple radar systems, including an immersive mobile 3D radar, FOX Weather offers users an innovative approach to forecasting, including coverage surrounding all weather patterns, from immediate to long-term. Available at foxweather.com and through the FOX Weather app for iOS and Android, FOX Weather is on internet-connected TVs via the FOX News app, Samsung TV Plus, The Roku Channel, Amazon News, Fire TV Channels, Amazon Freevee, Vizio WatchFree+, Xumo Play, TCLtv+, LG Channels, Plex, Tubi, Pluto TV, YouTube.com, Sling Freestream, DIRECTV STREAM, Hulu + Live TV, Sling TV, YouTube TV, Fubo, Cox Communications, Verizon Fios, Spectrum, Optimum, DISH Network, Audacy and Tune-In. FOX Weather is also accessible across FTS’s full Diginet footprint, including New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Atlanta, Houston, Washington, Phoenix, Seattle, Tampa Bay, Minneapolis, Detroit, Orlando, Milwaukee, and Austin.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240909208030/en/

FOX Weather Contact:

Courtney Ur: 212.301.3851 or Courtney.ur@fox.com

Source: FOX Weather

FAQ

Who is the new VP of advertising sales and partnerships at FOX Weather?

Jason Hermes, formerly vice president of content marketing sales at The Weather Channel, has been appointed as the new VP of advertising sales and partnerships at FOX Weather.

What is Jason Hermes' background in the advertising industry?

Jason Hermes has nearly three decades of experience in the advertising industry, having held positions at NBC News, NBCUniversal Media, Turner Media, and AMC Networks, among others.

How long has FOX Weather been operating and what is its growth status?

FOX Weather has been operating for three years and has become the fastest-growing weather service in the country during this time.

What platforms is FOX Weather available on?

FOX Weather is available on multiple platforms including foxweather.com, iOS and Android apps, internet-connected TVs, streaming services like Roku and Amazon Fire TV, and various cable and satellite providers.