Renowned Marketing Leader Gail Tifford Joins True Search Consumer Practice as Partner
True has appointed Gail Tifford as a partner in its Consumer practice, effective September. Tifford, an experienced executive with over 20 years at Unilever and a former Global Chief Brand Officer at WW, will leverage her marketing expertise to connect executives with innovative companies. Her focus is on talent as a key to unlocking growth. Tifford, also a co-founder of #SeeHer, serves on the board of Fossil Group (FOSL) and has won accolades for her work in media advocacy.
- Appointment of Gail Tifford will enhance True's talent management capabilities.
- Tifford's extensive experience in marketing and brand strategy is expected to drive growth.
- Connection with Fossil Group (FOSL) could lead to strategic advantages.
- None.
Tifford is a widely recognized trail-blazing executive in the marketing and media industries. She spent more than 20 years at Unilever building their diverse portfolio of brands in the age of digital disruption. After Unilever, she served as Global Chief Brand Officer at WW (Formerly Weight Watchers), where she led the worldwide marketing and branding strategy, which transformed the company from weight loss to a global wellness brand. During her tenure, she built the brands’ unified marketing, content, e-commerce and consumer product capabilities.
Tifford will officially join True in September and apply her marketing expertise and innate leadership ability to connect executives with innovative tech-forward companies.
“Gail deeply understands that accelerated business growth and sustained performance rely on having the right talent in the right roles. After decades of leading diverse teams, she’s not only an industry expert, but she’s also a natural connector of people. It’s her superpower,” said
“Joining True is a natural progression of the work I’ve done throughout my career. I’ve always believed that people are an organization’s most valuable asset and the key to unlocking growth,” said Tifford. “This also comes at a point in my personal and professional life where focusing on people is my first priority. I realized I could have an impact at one company – or, with True, I could help make a difference at hundreds,” Tifford concluded.
Tifford is a co-founder of #SeeHer, the leading global advocacy group for increasing the accurate portrayal of girls and women in media and advertising. For her work pioneering #SeeHer, in 2019, she was presented the first Marketer for Change Award from
Tifford received her B.A. from
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