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The Mandalorian’s™ Grogu™ to Make Debut as Funko Pop!-Inspired Balloon at 2021 Macy’s Thanksgiving Day Parade®
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Rhea-AI Summary
Funko, a leader in pop culture products, announces a collaboration with Macy’s and Lucasfilm to feature a Grogu-themed balloon in the 2021 Macy’s Thanksgiving Day Parade on November 25. This giant balloon, measuring 41-feet high and inspired by Funko's Pop! figure, aims to captivate fans of the Star Wars series. A limited-edition product line will be available for purchase on Funko.com, along with select items at Macy’s Herald Square, generating excitement around the parade and enhancing Funko's market presence.
Positive
Collaboration with Macy's and Lucasfilm enhances brand visibility.
Introduction of Grogu balloon adds to Funko's pop culture engagement.
Limited-edition product line available for sale increases revenue potential.
Negative
None.
Giant Character Balloon Based on Pop!, a Globally Recognized Aesthetic
Funko Exclusive Product Assortment Available on Funko.com
EVERETT, Wash. & NEW YORK--(BUSINESS WIRE)--
Funko, Inc. ("Funko,” or the “Company”) (Nasdaq: FNKO), a leading pop culture consumer products company, together with Macy’s, Inc. (NYSE:M) and in collaboration with Lucasfilm, announced today that a Funko Pop! -inspired balloon featuring the character Grogu (known in pop culture as Baby Yoda), from the beloved Star Wars™ series The Mandalorian™ streaming on Disney+, will fly at this year’s Macy’sThanksgiving Day Parade®.
Balloon render of Funko Pop!-Inspired Grogu Joins the 2021 Macy'sThanksgiving Day Parade. (Graphic: Business Wire)
Taking flight in the annual spectacle on Thursday, November 25, 2021, the Grogu-inspired balloon emulates the Funko Pop! version of the character. A limited-edition Macy’s Parade balloon-inspired product line will be available for sale only on Funko.com. Additionally, Macy’s will have select items from Funko available for purchase at Macy’sHerald Square this fall.
“The giant balloons in the Macy’sThanksgiving Day Parade have always reflected the very best of pop culture and there is no better example of that than Grogu who has become an instant global sensation,” said Will Coss, Executive Producer, Macy’sThanksgiving Day Parade. “We are thrilled to collaborate with Funko and Lucasfilm on this Funko Pop! version of the beloved character that is sure to delight legions of Star Wars galaxy fans.”
Taking shape in larger-than-life form, the Grogu-inspired balloon will measure 41-feet high, 29-feet long and 37-feet wide, as it flies down the streets of Manhattan in the Macy’sThanksgiving Day Parade, adding pop culture magic for Funko and Star Wars fans and delighting millions of spectators in person and on television. On Thanksgiving Day, the newest addition will join a line-up filled with Macy’s signature mix of giant character helium balloons, fantastic floats, marching bands, performance groups, celebrities, clowns and the one-and-only Santa Claus.
“Funko is ecstatic to bring the Funko Pop! version of the character as a Grogu-themed balloon to the Macy’sThanksgiving Day Parade,” said Brian Mariotti, Chief Executive Officer at Funko. “Connecting one of pop culture’s most recognizable characters from one of the biggest entertainment brands in the world with one of our nation’s most beloved holiday traditions is truly a moment in pop culture history that will be remembered by Funko fans and millions of other viewers.”
Funko also collaborated with Lucasfilm to develop an all-encompassing line of consumer products including:
Funko Pop! bobbleheads
Funko Deluxe Pop! Bobbleheads
Funko Pop! Keychain
Funko Hooded Sweatshirt (Kids & Adults)
Funko T-Shirt (Kids & Adults)
“Grogu has become a global phenomenon, captivating fans of all ages with his charm, humor and loyalty, as seen in The Mandalorian on Disney+,” said Paul Southern, Senior Vice President, Franchise & Licensing, Lucasfilm and National Geographic, Disney Consumer Products, Games and Publishing. “This fall, fans will be able to see Grogu reimagined in a size befitting his impact in the Star Wars galaxy and pop culture, as well as enjoy a new sampling of Grogu-inspired products in celebration of this momentous occasion.”
The Emmy Award-winning series The Mandalorian made its seismic world debut on Disney+ in November of 2019, and continued in Season 2 with the Mandalorian and the Child making their way through a dangerous galaxy in the tumultuous era after the collapse of the Galactic Empire. The series is created by showrunner Jon Favreau who also serves as executive producer along with Dave Filoni, Kathleen Kennedy, and Colin Wilson, with Karen Gilchrist and Carrie Beck as co-executive producers.
The 95th Annual Macy’sThanksgiving Day Parade will air nationwide on NBC-TV, Thursday, November 25, 2021 from 9:00 a.m. to noon in all time zones. For more information visit macys.com/parade. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade.
Headquartered in Everett, Washington, Funko is a leading pop culture consumer products company. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, board games, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko).
ABOUT MACY’S
Macy’s is America’s Department Store. For more than 160 years, Macy’s, the largest retail brand of Macy’s, Inc., has served generations at every stage of their lives. Through a digitally led shopping experience powered by macys.com, our award-winning mobile app, and a nationwide portfolio of stores, Macy’s customers come to us for fashion, value and high-quality products. We are proud of our heritage and the unique role we play in American culture and tradition. We celebrate occasions big and small, and have created decades of memorable experiences through Macy’s 4th of July Fireworks® and Macy’sThanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. With the collective support of our customers and colleagues, Macy’s helps make a difference in every market we serve, supporting local and national charities through funding and volunteer service. With fashion, value and celebration as our guide, Macy’s makes life shine brighter for our customers, colleagues, and communities. For more information, please visit macysinc.com.
The Funko Grogu balloon will debut at the 2021 Macy’s Thanksgiving Day Parade on November 25.
What is the significance of the Funko Grogu balloon?
The Grogu balloon represents a collaboration between Funko, Macy’s, and Lucasfilm, celebrating the popularity of the character from the Star Wars series.
Where can I buy Funko's limited-edition Grogu products?
Limited-edition Grogu products will be available exclusively on Funko.com and at Macy’s Herald Square.
What are the dimensions of the Funko Grogu balloon?
The Grogu balloon measures 41-feet high, 29-feet long, and 37-feet wide.
Who produced the Funko Grogu balloon?
The Grogu balloon was produced by Funko in collaboration with Macy’s and Lucasfilm.
