Floor & Decor Announces Grand Openings of Two New Jersey Stores

Rhea-AI Summary

Floor & Decor (NYSE: FND) announces the grand opening of two new warehouse stores in East Brunswick and Parsippany, New Jersey. Each location will employ 50 full-time and part-time associates and offer an extensive selection of in-stock hard-surface flooring products. The stores will host grand opening celebrations including ribbon-cutting ceremonies on November 22, 2024, Pro Industry Networking Events in December, and $5,000 Floor Makeover sweepstakes running through February 10, 2025. Both locations will feature special events including a chance for the first 200 customers to win $100,000 in a 'Crack the Code' contest.

Positive

• Expansion of retail footprint with two new warehouse locations in New Jersey
• Creation of 100 new jobs across both locations
• Named to Yelp's 'Most Loved Brands' list in April 2023

Negative

• None.

Insights

Market Research Analyst

The opening of two new stores in New Jersey represents a strategic expansion in the Northeast market for Floor & Decor. With 100 new jobs created across both locations, this expansion demonstrates continued execution of the company's growth strategy. The East Brunswick and Parsippany locations are positioned in densely populated areas with strong housing markets, potentially capturing both retail and professional customers.

The timing aligns with the broader home improvement sector's dynamics, where despite higher interest rates impacting new home sales, renovation and remodeling activities remain resilient. The company's focus on in-stock inventory and professional services through their Pro Premier Rewards program positions them well against competitors in the region. The promotional events and $5,000 floor makeover sweepstakes are typical industry strategies to build initial foot traffic and establish market presence.

- Leading high-growth retailer specializing in hard-surface flooring offers homeowners and professionals the industry's broadest in-stock selection of tile, natural wood, natural stone and more celebrates two new warehouse locations in East Brunswick and Parsippany, New Jersey -

ATLANTA--(BUSINESS WIRE)-- Floor & Decor (NYSE: FND), the leading high-growth retailer specializing in hard-surface flooring for homeowners and professionals, has announced the grand openings of two new stores in New Jersey, located in East Brunswick and Parsippany. Both stores will offer homeowners and professionals a broad selection of tile, wood, natural stone, and other hard-surface flooring products, all in stock and ready to go.

“We’re thrilled to announce our newest store location in East Brunswick,” said Kam Kowal, Chief Executive Merchant of the East Brunswick store. “For more than two decades, Floor & Decor has had the opportunity to serve professionals and homeowners throughout the nation, and we are excited to expand our footprint in New Jersey.”

“We look forward to becoming part of the community, welcoming our newest neighbors into our store and making their renovation journeys easier, inspired and more affordable,” said Dino Aiello, Chief Executive Merchant of the Parsippany location.

In celebration of the grand openings, Floor & Decor will host ribbon-cutting events and light refreshments, along with PRO networking events with the chance to win incredible prizes, a $5,000 floor makeover sweepstakes, and a local community event at both new store locations.

Calling All PROs

In appreciation of its valued builders, contractors, architects, designers, remodelers, flooring installers and realtors, Floor & Decor welcomes its Pro network to both new locations with special Pro Industry Networking Events. During the events, visitors will get to meet the Pro Services Teams, interact with supplier representatives, and learn about Floor & Decor’s Pro services and industry-leading Pro Premier Rewards program. Pros can also register for a chance to win $10,000 and other great prizes like an iPad, Floor & Decor gift cards, YETI Cooler and much more.

$5,000 Floor Makeover Sweepstakes

In addition, each Floor & Decor store will give away a $5,000 Floor Makeover* as part of its grand opening festivities.

Best In Town & Crack the Code Events

Following the grand openings, the two New Jersey store locations will each host a family-friendly Best In Town* event and partner with local businesses to promote the new stores. In addition, the first 200 customers will have the opportunity to enter a five-digit code of their choice, to see if they “Crack the Code” and win $100,000.

New Store Location and Opening Event Details

East Brunswick, NJ

• Location: 300 NJ-18, Suite 8, East Brunswick, New Jersey 08816
• Employees: 50 full-time and part-time associates led by Kam Kowal, the store Chief Executive Merchant
• Grand Opening Ribbon Cutting: November 22, 2024, at 3:30pm ET
  • The East Brunswick Regional Chamber of Commerce will be in attendance
• Best in Town Event: March 8, 2025 at 10:00am ET
• Pro Networking Event: December 3, 2024. Pros can RSVP here.
• Floor Makeover Sweepstakes: Now through February 10, 2025, customers have the chance to register to win these prizes at www.floormakeovereastbrunswick.com.
• Regular Store Hours: Monday - Friday 7am-8pm, Saturday 8am-7pm, Sunday 10am-6pm
• Phone Number: 732-210-9822

Parsippany, NJ

• Location: 1159 US-46, Parsippany, New Jersey 07054
• Employees: 50 full-time and part-time associates led by Dino Aiello, the store Chief Executive Merchant
• Grand Opening Ribbon Cutting: November 22, 2024, at 10:00am
  • The Parsippany Area Chamber of Commerce will be in attendance
• Best in Town Event: March 8, 2025 at 10:00 am ET
• Pro Networking Event: December 5, 2024. Pros can RSVP here.
• Floor Makeover Sweepstakes: Now through February 10, 2025, customers have the chance to register to win these prizes at www.floormakeoverparsippany.com.
• Regular Store Hours: Monday - Friday 7am-8pm, Saturday 8am-7pm, Sunday 10am-6pm
• Phone Number: 973-793-1511

In April 2023, Floor & Decor was named to Yelp’s “Most Loved Brands” list, which honors the most loved brands on the consumer reviews platform.

For more information on Floor & Decor, please visit www.flooranddecor.com and on Facebook (www.facebook.com/flooranddecor).

About Floor & Decor: Founded in 2000, Atlanta-based Floor & Decor is a leading high-growth specialty retailer of hard-surface flooring, operating more than 240 warehouse-format stores and five design studios across 38 states. The stores offer homeowners and professionals the industry’s broadest in-stock selection of tile, wood, natural stone, and laminate and luxury vinyl plank under one roof. In addition, Floor & Decor stocks the necessary tools, decorative materials, wall tile, and related accessories for hard-surface flooring projects. Its Low-Price Promise assures everyday low prices on all tile, wood, stone and installation products, and if you find a lower price on the same product, upon verification, Floor & Decor will honor it. Stores carry over 1 million square feet of in-stock flooring and offer free design services, as well as a dedicated pro sales team. The company directly sources products from manufacturers around the globe, which enables it to bring innovative flooring trends to its customers, at everyday low prices. Floor & Decor has locations nationwide, but each store is bolstered by a local focus that creates a store experience and mix of products that meet the needs of each market served.

*Must be at least 18 years old to enter the $5,000 Floor Makeover, Best in Town and Crack the Code Sweepstakes.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241114959902/en/

MEDIA CONTACT:

Emma Barber

Agean Public Relations

Emma.Barber@ageanpr.com

973-738-7637

Source: Floor & Decor Holdings, Inc.

FAQ

When are Floor & Decor's (FND) new New Jersey stores opening?

Both Floor & Decor stores in East Brunswick and Parsippany, New Jersey, will have their grand opening ribbon-cutting ceremonies on November 22, 2024.

How many jobs will Floor & Decor (FND) create with its new New Jersey stores?

Floor & Decor will create 50 full-time and part-time positions at each new location, totaling 100 new jobs across both New Jersey stores.

What promotions is Floor & Decor (FND) offering for its New Jersey store openings?

Floor & Decor is offering $5,000 Floor Makeover sweepstakes, Pro Industry Networking Events with $10,000 prize opportunities, and a 'Crack the Code' contest with a chance to win $100,000.