Flywire Acquires Sertifi to Accelerate Travel Business and Expand Offering to Support Over 20,000 Hotel Locations Globally
Flywire (NASDAQ: FLYW) has acquired Sertifi, a hospitality software and payments platform, for $330 million through a combination of cash and debt. The acquisition expands Flywire's travel business by integrating Sertifi's platform, which serves over 20,000 hotel locations globally, including major brands like Marriott, Hilton, and Hyatt.
Sertifi's SaaS platform specializes in digitizing hotel workflows for events and group booking sales, featuring integrations with major Property Management Systems. The acquisition is expected to add $35-40M in revenue for FY 2025, with gross margins similar to Flywire's existing operations. While Sertifi is anticipated to maintain positive Adjusted EBITDA, its margin percentage will be lower than Flywire's overall margins due to growth investments.
Flywire (NASDAQ: FLYW) ha acquisito Sertifi, una piattaforma software e di pagamento per l'ospitalità, per 330 milioni di dollari attraverso una combinazione di liquidità e debito. Questa acquisizione amplia il business di viaggio di Flywire integrando la piattaforma di Sertifi, che serve oltre 20.000 località alberghiere a livello globale, comprese importanti marche come Marriott, Hilton e Hyatt.
La piattaforma SaaS di Sertifi è specializzata nella digitalizzazione dei flussi di lavoro degli hotel per eventi e vendite di prenotazioni di gruppo, con integrazioni con i principali sistemi di gestione delle proprietà. Si prevede che l'acquisizione aggiunga 35-40 milioni di dollari di fatturato per l'anno fiscale 2025, con margini lordi simili a quelli delle operazioni esistenti di Flywire. Sebbene Sertifi si preveda mantenga un EBITDA rettificato positivo, la sua percentuale di margine sarà inferiore a quella complessiva di Flywire a causa degli investimenti per la crescita.
Flywire (NASDAQ: FLYW) ha adquirido Sertifi, una plataforma de software y pagos para la hospitalidad, por 330 millones de dólares a través de una combinación de efectivo y deuda. La adquisición amplía el negocio de viajes de Flywire al integrar la plataforma de Sertifi, que sirve a más de 20,000 ubicaciones hoteleras a nivel mundial, incluyendo marcas importantes como Marriott, Hilton y Hyatt.
La plataforma SaaS de Sertifi se especializa en digitalizar los flujos de trabajo de los hoteles para eventos y ventas de reservas grupales, con integraciones con los principales sistemas de gestión de propiedades. Se espera que la adquisición agregue 35-40 millones de dólares en ingresos para el año fiscal 2025, con márgenes brutos similares a las operaciones existentes de Flywire. Si bien se anticipa que Sertifi mantenga un EBITDA ajustado positivo, su porcentaje de margen será más bajo que los márgenes generales de Flywire debido a las inversiones en crecimiento.
플라이와이어 (NASDAQ: FLYW)가 서티피(Sertifi), 호스피탈리티 소프트웨어 및 결제 플랫폼을 3억 3천만 달러에 현금과 부채의 조합으로 인수했습니다. 이번 인수는 플라이와이어의 여행 비즈니스를 확장하여, 메리어트, 힐튼, 하얏트와 같은 주요 브랜드를 포함하여 전 세계 20,000개 호텔 위치를 서비스하는 서티피의 플랫폼을 통합합니다.
서티피의 SaaS 플랫폼은 이벤트 및 그룹 예약 판매를 위한 호텔 작업 흐름을 디지털화하는 데 특화되어 있으며, 주요 자산 관리 시스템과의 통합 기능을 제공합니다. 이번 인수는 2025 회계연도에 3,500만~4,000만 달러의 수익을 추가할 것으로 예상되며, 플라이와이어의 기존 운영과 유사한 총 마진을 기록할 것으로 보입니다. 서티피는 긍정적인 조정 EBITDA를 유지할 것으로 예상되지만, 성장 투자로 인해 마진 비율은 플라이와이어의 전체 마진보다 낮을 것입니다.
Flywire (NASDAQ: FLYW) a acquis Sertifi, une plateforme de logiciels et de paiements pour l'hôtellerie, pour 330 millions de dollars par le biais d'une combinaison de liquidités et de dettes. Cette acquisition étend l'activité de voyage de Flywire en intégrant la plateforme de Sertifi, qui dessert plus de 20 000 emplacements hôteliers dans le monde, y compris de grandes marques comme Marriott, Hilton et Hyatt.
La plateforme SaaS de Sertifi est spécialisée dans la numérisation des flux de travail des hôtels pour les événements et les ventes de réservations de groupe, avec des intégrations aux principaux systèmes de gestion immobilière. On s'attend à ce que l'acquisition ajoute 35-40 millions de dollars de revenus pour l'exercice 2025, avec des marges brutes similaires aux opérations existantes de Flywire. Bien que Sertifi devrait maintenir un EBITDA ajusté positif, son pourcentage de marge sera inférieur à celui des marges globales de Flywire en raison des investissements dans la croissance.
Flywire (NASDAQ: FLYW) hat Sertifi, eine Software- und Zahlungsplattform für die Hotellerie, für 330 Millionen Dollar durch eine Kombination aus Bargeld und Schulden übernommen. Diese Übernahme erweitert das Reisegeschäft von Flywire, indem die Plattform von Sertifi integriert wird, die über 20.000 Hotelstandorte weltweit bedient, einschließlich großer Marken wie Marriott, Hilton und Hyatt.
Die SaaS-Plattform von Sertifi ist darauf spezialisiert, die Arbeitsabläufe in Hotels für Veranstaltungen und Gruppenbuchungen zu digitalisieren und bietet Integrationen mit wichtigen Property Management Systemen. Es wird erwartet, dass die Übernahme 35-40 Millionen Dollar Umsatz für das Geschäftsjahr 2025 hinzufügt, mit Bruttomargen, die den bestehenden Operationen von Flywire ähnlich sind. Während Sertifi voraussichtlich ein positives bereinigtes EBITDA aufrechterhalten wird, wird der Margenanteil aufgrund von Wachstumsinvestitionen niedriger sein als die Gesamtränder von Flywire.
- Immediate access to 20,000+ hotel locations globally
- Expected $35-40M revenue contribution in FY 2025
- Integration with major hotel brands (Marriott, Hilton, Hyatt)
- Positive Adjusted EBITDA contribution
- Opportunity to monetize several billion in payment volume
- Deep integrations with leading property management systems
- Lower EBITDA margin than Flywire's overall margins
- Significant investment required for future growth
- Substantial cash and debt commitment ($330M)
Insights
Flywire's $330 million acquisition of Sertifi represents a strategically significant expansion that fundamentally transforms its position in the global travel payments ecosystem. This deal gives Flywire immediate access to 20,000+ hotel locations including major chains like Marriott, Hilton, and Hyatt, along with luxury independent properties.
The acquisition's value proposition centers on three key elements: 1) monetization of several billion dollars of payment volume currently flowing through Sertifi's platform, 2) integration with mission-critical hotel management systems that create high switching costs and competitive moats, and 3) expansion of Flywire's business model to include more SaaS-based recurring revenue alongside transaction fees.
From a financial perspective, the expected
The timing of this acquisition appears opportunistic as the hospitality industry continues its post-pandemic recovery, with group bookings and events representing high-value, high-margin business segments for hotels. Sertifi's specialized workflow solutions for these transactions address critical pain points for hospitality operators seeking efficiency and improved customer experience.
Revenue synergies beyond the stated international expansion potential include cross-selling opportunities to Flywire's existing education and healthcare clients that manage conferences and events. The deep technical integrations Sertifi has established with property management systems create significant competitive advantages that would take years for competitors to replicate.
For investors, this acquisition potentially transforms Flywire's growth profile and business model. The addition of more predictable SaaS revenue alongside transaction fees could eventually warrant higher valuation multiples, assuming successful integration and execution. While near-term Adjusted EBITDA margins will be diluted as Flywire invests in growth, the long-term margin expansion potential from scaled payment monetization represents a compelling opportunity.
Flywire's $330 million acquisition of Sertifi represents a strategic masterstroke in the hospitality payments ecosystem, targeting one of the industry's most complex and underserved payment workflows: group bookings and events.
What makes this acquisition particularly valuable is Sertifi's deep integration into the hospitality technology stack. These aren't simple API connections but complex, bidirectional integrations with mission-critical systems like Oracle's OPERA PMS and Amadeus's Delphi.fdc that have taken years to develop and refine. For hotel operators, these integrations solve a critical pain point: the disjointed processes between sales, operations, and finance departments that handle event contracts, deposits, and final payments.
The timing of this acquisition aligns perfectly with the hospitality industry's post-pandemic evolution. Group business has rebounded strongly, with many properties reporting
Sertifi's footprint across 20,000 hotel locations is impressive, but what's more significant is their penetration among major hotel brands. These enterprise relationships typically involve rigorous security and compliance requirements, extensive testing, and complex approval processes that create substantial barriers to entry. Having already cleared these hurdles gives Flywire an immediate competitive advantage that would otherwise take years to develop.
The hospitality payment landscape is uniquely fragmented compared to other industries. A single hotel transaction might involve multiple departments, payment methods, and reconciliation points across disparate systems. This complexity has historically innovation, as new entrants struggle to navigate the operational realities of hotel environments.
For hotel operators, this acquisition promises improved efficiency in a high-value business segment. Group and event business typically delivers
The potential for Flywire to expand Sertifi internationally represents a significant growth opportunity. While North American hotels have increasingly adopted digital contracting and payment solutions, European and Asian properties often still rely on manual processes and disparate systems for group business. Flywire's global infrastructure could accelerate adoption in these markets.
Beyond the immediate benefits, this acquisition positions Flywire to expand into adjacent hospitality payment flows including food and beverage, spa services, and ancillary revenue streams that collectively represent billions in additional processing volume.
Acquisition expands Flywire’s travel footprint into new subsegments of travel & hospitality, including large-scale branded hotels, luxury hotels, and boutique accommodations
Sertifi augments Flywire’s travel payments technology with dedicated hotel software integrations into large, global Property Management Systems and Events & Catering systems to automate critical hospitality workflow processes
Flywire gains the opportunity to accelerate the monetization of several billion dollars of payments volume that Sertifi’s platform has enabled annually
BOSTON, Feb. 25, 2025 (GLOBE NEWSWIRE) -- Today, Flywire Corporation (Flywire) (Nasdaq: FLYW) a global payments enablement and software company, announced that it has acquired Sertifi, a vertical software and payments platform digitizing hospitality-specific workflows and associated payments. The acquisition is expected to build on Flywire’s existing Travel payments business by adding a new product category that has scaled adoption among some of the world’s largest hotel brands. Sertifi’s hospitality-specific integrations give Flywire immediate access to new subsegments of the global travel industry and they are expected to create additional value for Flywire’s extensive client roster. Sertifi has a successful track record of digitizing hotels’ workflows around events and group booking sales, and a solution that Flywire is expected to scale internationally by leveraging the strength of Flywire’s global go-to-market and partnership expertise around the world. Flywire acquired Sertifi for
Sertifi provides a SaaS platform for the hotel and hospitality industry that empowers both global brands - like Marriott, Hilton, and Hyatt - as well as luxury independent hotels - like the Sage Hospitality Group and the Corinthia Hotel, London - to efficiently and securely sign contracts, exchange payment details in an industry-compliant way, and complete payments with their customers. Sertifi does this through deep integrations with leading Catering and Property Management Systems such as Amadeus’s Delphi, Salesforce, Oracle’s OPERA Cloud and OPERA 5, and Infor. Sertifi brings nearly two decades of experience in the hospitality and travel space and a diverse client base that spans 20,000 unique hospitality locations, and was recently named the “Best Payments Processing Software” in the 2025 HotelTechAwards for the second year in a row.
“The acquisition of Sertifi represents an exciting next phase of growth for our Travel vertical, where our deep industry expertise and global footprint continue to be key differentiators,” said Mike Massaro, CEO of Flywire. “By expanding into a large new subsegment of the hospitality industry with strong ecosystem alignment, and gaining a software solution in the early stages of its payments monetization journey, we are unlocking new growth and innovation opportunities for Flywire.”
Sertifi has executed on a unique opportunity in hotel workflows to put itself at the nexus of these powerful trends and capitalize on the secular growth in event bookings. The company’s solution simplifies and streamlines events contracting, group bookings, and their associated payments, empowering hotel sales staff to sell faster and deliver a better level of service to their consumers. Sertifi’s deep integrations into the hotel Property Management Systems place it in a unique position to act simultaneously as a revenue-maximizing tool and partner for further innovation to hotel operators everywhere. Flywire’s Travel leadership has developed leading direct distribution capabilities that could accelerate adoption of the Sertifi solution by hotels internationally.
Historically growing in double digits, Sertifi is expected to grow faster than Flywire’s company average, similar to its existing, fast-growing travel business. Flywire expects Sertifi to add approximately
Resources
- To learn more about Sertifi and to get a demo, please visit here.
- To learn more about Flywire’s solutions for the global Travel industry, please visit here.
About Flywire
Flywire is a global payments enablement and software company. We combine our proprietary global payments network, next-gen payments platform and vertical-specific software to deliver the most important and complex payments for our clients and their customers.
Flywire leverages its vertical-specific software and payments technology to deeply embed within the existing A/R workflows for its clients across the education, healthcare and travel vertical markets, as well as in key B2B industries. Flywire also integrates with leading ERP systems, such as NetSuite, so organizations can optimize the payment experience for their customers while eliminating operational challenges.
Flywire supports approximately 4,500 clients with diverse payment methods in more than 140 currencies across more than 240 countries and territories around the world. The company is headquartered in Boston, MA, USA with global offices. For more information, visit www.flywire.com. Follow Flywire on X , LinkedIn and Facebook.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding Flywire’s expectations regarding the expected benefits and synergies of the acquisition of Sertifi, the benefits of Sertifi’s platform, financial results and margins, Flywire’s business strategy and plans, market size, growth and trends. Flywire intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 21E of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by terms such as, but not limited to, “believe,” “may,” “will,” “potentially,” “estimate,” “continue,” “anticipate,” “intend,” “could,” “would,” “project,” “target,” “plan,” “expect,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. Such forward-looking statements are based upon current expectations that involve risks, changes in circumstances, assumptions, and uncertainties. Important factors that could cause actual results to differ materially from those reflected in Flywire's forward-looking statements include, among others, the factors that are described in the "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" sections of Flywire's Annual Report on Form 10-K for the year ended December 31, 2023, and Quarterly Report on Form 10-Q for the quarter ended March 31, 2024, which are on file with the Securities and Exchange Commission (SEC) and available on the SEC's website at https://www.sec.gov/. Additional factors may be described in those sections of Flywire's Annual Report on Form 10-K for the year ended December 31, 2024, expected to be filed with the SEC in the first quarter of 2025. The information in this release is provided only as of the date of this release, and Flywire undertakes no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.
Contacts
Media Contact:
Sarah King
media@flywire.com
Investor Relations Contact:
Masha Kahn
IR@flywire.com
FAQ
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